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Prominent Learning And Education Toys Market Trend for 2025: Smart technology embedded learning and educational toys are gaining popularity in the learning and education toys market. Smart toys have some level of artificial intelligence, which means they
Learning And Education Toys
The learning and education toys market is experiencing growth due to an increased demand for strategy-based and educational toys among children. Generally designed to foster learning in children, educational toys act as objects of play and serve a specific educational purpose, such as teaching about a specific subject or skill development. Similarly, strategy-based toys enhance a child's skills. For instance, as per the financial report released by the Denmark-based toys and games company, LEGO System A/S, in August 2024, it was revealed that LEGO Group's revenue had hiked by 13% to DKK 31.0 billion in the first half of 2024, a surge from DKK 27.4 billion in H1 2023. The consumer sales growth was at 14%, surpassing the toy industry. Therefore, the escalated demand for strategy-based and educational toys is propelling the growth of the market for learning and education toys.
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How will the growth rate of the learning and education toys market shape industry trends by 2034?
The market for educational and learning toys has been on a steady growth trajectory in the past few years. The market valuation is expected to increase from $57.83 billion in 2024 to $61.94 billion in 2025, representing a compound annual growth rate (CAGR) of 7.1%. The historical growth trend can be credited to the evolving education philosophies, emphasis on STEM education, advancements in creation of construction toys, expansion of educational television and media, and a surge in demand for language and literacy toys.
Expectations are high for significant expansion in the learning and education toys market in the coming years. By 2029, projections estimate a market size of $82.4 billion, fueled by a compound annual growth rate (CAGR) of 7.4%. This anticipated growth during the forecast period is largely due to factors such as educational subscription services, toys with cross-curricular and multifunctional features, parental involvement, educational value, international expansion, and the rise of emerging markets, not to mention advances in augmented reality (AR) and virtual reality (VR) toys. Among the primary trends during this future period are a worldwide shift in educational strategies, a focus on STEM and STEAM education, interactive toys integrated with technology, sustainable and environmentally-friendly toys, and a greater emphasis on early childhood development.
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What trends are poised to drive the future success of the learning and education toys market?
Learning and educational toys incorporating smart technology are gaining traction in the market. These smart toys are embedded with a degree of artificial intelligence, enabling them to learn, communicate with the user, respond to stimuli, and follow pre-planned sequences. These toys provide children with the unique opportunity to shape their own play experience and serve critical educational benefits. Prominent companies in the learning and educational toys market are concentrating on the development of these smart toys to capture a more significant market share. Take for example, in September 2024, the Sri Lanka-based Atlas Axillia Company (Private) Limited released a new line of educational toys (EDU Toys) that foster early childhood growth under the Atlas PlayPalz brand name. The launch also unveiled concepts such as genius zones, genius roots, and genius insights, all contributing to a unified ecosystem for learning. Such steps strive to combine physical and digital learning settings while supplying resources for parents and educational exhibits for educators.
Which primary segments of the learning and education toys market are driving growth and industry transformations?
The learning and education toys market covered in this report is segmented -
1) By Product Type: Building Sets, Games And Puzzles, Sports And Outdoor Toys
2) By Age Group: Upto 5 years, 5 To 10 years, Above 10 years
3) By Distribution Channel: Hyper market/Super market, Specialty Stores, Departmental Stores, Online Channels
Subsegments:
1) By Building Sets: LEGO Sets, Magnetic Building Blocks, Construction Kits (Wooden Or Plastic), STEM-Focused Building Sets
2) By Games And Puzzles: Board Games, Educational Card Games, Jigsaw Puzzles, 3D Puzzles, Memory And Matching Games
3) By Sports And Outdoor Toys: Educational Sports Equipment, Outdoor Playsets, Active Play Toys, Learning-Focused Outdoor Activities
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Which geographical regions are pioneering growth in the learning and education toys market?
Asia-Pacific was the largest region in the learning and education toys market in 2024. The regions covered in the learning and education toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the influential players reshaping the learning and education toys market landscape?
Major companies operating in the learning and education toys market include The LEGO Group, Bandai Namco Holdings Inc., Hasbro Inc., VTech Holdings Limited, Atlas Games, Scholastic Corporation, TOMY Company Ltd., Fisher-Price Inc., Crayola LLC, Goliath Games, Melissa & Doug LLC, LeapFrog Enterprises Inc., Clementoni S.p.A., PlayMonster LLC, MindWare Holdings Inc., Ravensburger AG, Hape International Inc., Elenco Electronics Inc., Educational Insights, Fat Brain Holdings LLC, ThinkFun Inc., Geomagworld SA, Learning Without Tears, Alex Brands, Creativity for Kids, The Learning Journey International LLC, K'NEX Brands L.P., Galt Toys, Roylco Inc., Learning Wrap-Ups Inc., Be Amazing! Toys, OWI Inc., 4M Industrial Development LimitedNational, Geographic Partners LLC, Uncle Milton Industries Inc., Scientific Explorer
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What Is Covered In The Learning And Education Toys Global Market Report?
•Market Size Forecast: Examine the learning and education toys market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the learning and education toys market for a structured understanding.
•Key Players Overview: Analyze major players in the learning and education toys market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the learning and education toys market.
•Segment Contributions: Evaluate how different segments drive overall growth in the learning and education toys market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the learning and education toys market.
•Industry Challenges: Identify potential risks and obstacles affecting the learning and education toys market.
•Competitive Landscape: Review strategic developments in the learning and education toys market, including expansions, agreements, and new product launches.
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