Leading Growth Driver in the Digital Signage Market in 2025: Rising Demand For Cloud-Based Solutions Drives Growth Of The Digital Signage Market Driver's Influence

What industry-specific factors are fueling the growth of the digital signage market?
The surge in demand for solutions hosted on the cloud is substantially contributing to the expansion of the digital signage market. These cloud-hosted applications or services are stored on remote servers and accessed through the internet, enabling users to store, manage, and process data without dependence on local infrastructure. The popularity of cloud-based systems is increasing because of their scalability, cost-effectiveness, and ability to be accessed from any location with an internet connection. In the realm of digital signage, cloud-based solutions bring about remote management, immediate content updates, and scalability on multiple screens, improving adaptability and control. For example, in December 2023, Eurostat, a government organization based in Luxembourg, revealed that in 2023, 45.2% of EU enterprises adopted cloud computing services. These services included internet-based access to software, computing power, and storage capabilities. Hence, the surge in demand for cloud-based solutions is anticipated to further stimulate the growth of the digital signage market in the future.

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What Is the projected market size and growth rate for the digital signage market?
There has been a robust growth in the size of the digital signage market in the past few years. Projected to increase from $21.65 billion in 2024 to $23.05 billion in 2025, the market is expected to register a compound annual growth rate (CAGR) of 6.5%. The historic period saw growth due to factors like increased retail and advertising spending, improved customer experience, move from traditional to digital displays, and affordable communication.

The market of digital signage is anticipated to experience swift expansion in the upcoming years, with its market size anticipated to reach $34 billion by 2029, growing at a compound annual growth rate (CAGR) of 10.2%. This growth in the forecast period can be credited to the rise of smart cities, the need for instantaneous information, emphasis on employee engagement, as well as the expansion in the transportation and hospitality industries. Key trends to note during the forecast period involve integration with mobile technologies, the inclusion of augmented reality (AR) and virtual reality (VR), contactless and gesture-based interfaces, customised content through data integration, and multi-channel integration.

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What new trends are reshaping the digital signage market and its opportunities?
Firms that compete in the digital signage market are emphasizing on the creation of technologically superior solutions to bolster their market standing. Technological progress aids in making digital signage more dynamic, interactive, efficient, and adaptable, thus enhancing its market reach and sustaining its growth. For instance, fugo.ai, a UK-based digital signage software operating on a cloud platform, launched the Fugo Digital Signage Player in June 2023, designed specifically to overcome difficulties in large-scale digital signage deployment. Equipped with a robust Intel processor, ample RAM and storage, the device provides uninterrupted playback of demanding content. The player focuses on reliable connectivity, durability in various settings, and sophisticated security features, addressing the standard issues of using consumer appliances for digital signage. The Fugo Player is being marketed as a reliable, high-performing hardware choice for those businesses looking to improve their digital signage implementations.

What major market segments define the scope and growth of the digital signage market?
The digital signage market covered in this report is segmented -

1) By Product: Standalone Display, Video Wall
2) By Offering: Hardware, Software, Services
3) By Location: Indoor, Outdoor
4) By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users

Subsegments:
1) By Standalone Display: LCD Displays, LED Displays, Projection Displays, Touchscreen Displays
2) By Video Wall: LCD Video Walls, LED Video Walls, Projection Mapping Video Walls, Interactive Video Walls

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Which region dominates the digital signage market?
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the digital signage industry growth?
Major companies operating in the digital signage market include Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.

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What Is Covered In The Digital Signage Global Market Report?

•Market Size Forecast: Examine the digital signage market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the digital signage market for a structured understanding.
•Key Players Overview: Analyze major players in the digital signage market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the digital signage market.
•Segment Contributions: Evaluate how different segments drive overall growth in the digital signage market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the digital signage market.
•Industry Challenges: Identify potential risks and obstacles affecting the digital signage market.
•Competitive Landscape: Review strategic developments in the digital signage market, including expansions, agreements, and new product launches.

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