U.S. Frozen Fruits Market to Expand to US$ 4.2 Bn by 2031 - Persistence Market Research

The U.S. frozen fruits market is experiencing steady growth, with its valuation expected to increase from US$ 3.1 Bn in 2024 to US$ 4.2 Bn by 2031. The market is forecast to expand at a CAGR of 4.6% during the period from 2024 to 2031, driven by shifting consumer preferences, advancements in freezing technologies, and the growing emphasis on health-conscious diets.

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Millennial Shift Toward Vegan Diets Boosting Market Growth
An increasing number of U.S. millennials are adopting vegan and plant-based diets, significantly contributing to frozen fruit sales. According to the Vegan Society, one-third of shoppers are reducing or eliminating animal products due to ethical, environmental, and health concerns. The affordability and accessibility of frozen fruits make them a popular choice among plant-based consumers seeking nutritious and convenient food options.

Key Highlights of the Market

• Regional Dominance: Southeast U.S. is projected to hold a 28.5% market share in 2024, benefiting from a favorable climate for fruit cultivation.
• Fruit Type Preferences: Berries and grapes are expected to dominate, with a 53.7% market share in 2024, primarily due to their versatility and functional benefits.
• End-Use Industry: The food and beverage sector will lead the market, holding a 41.2% share in 2024, driven by the growing use of frozen fruits in smoothies, desserts, and baked goods.
• Convenience Factor: Frozen fruits offer ease of storage and require no preparation, making them an ideal choice for busy consumers.
• Rising Demand from Quick Commerce: The booming quick commerce sector is expected to further fuel market growth over the next decade.
Southeast U.S. Leads with Robust Agricultural and Cold Storage Infrastructure
The Southeast U.S. remains at the forefront of the frozen fruits market, benefiting from ideal climatic conditions for fruit cultivation. With a market share of 28.5% in 2024, this region plays a key role in fruit production, particularly for strawberries, blueberries, peaches, and blackberries. States like Florida and Georgia are leading producers, ensuring a steady supply to meet increasing demand.
Additionally, the presence of advanced cold storage facilities and proximity to major ports in Miami and Savannah enhance logistics efficiency, allowing companies to distribute frozen fruits across the U.S. and internationally.
Berries and Grapes Gaining Traction Amidst Off-Season Consumption Boom
Berries and grapes are projected to hold a 53.7% market share in 2024, driven by their nutritional benefits and widespread use in functional beverages, desserts, and snack packs. Berries such as strawberries, blueberries, and raspberries are rich in antioxidants and vitamins, aligning with the rising consumer preference for health-boosting foods.
The freezing process preserves their flavor, texture, and nutritional value, making them a preferred choice for year-round consumption. Additionally, seedless grape varieties are gaining popularity due to their ease of use in various culinary applications, including smoothies and baked goods.
Food and Beverage Industry to Dominate Market Share
The food and beverage sector is poised to hold a 41.2% market share in 2024, owing to the increasing utilization of frozen fruits in multiple product categories. The growing trend of healthy, natural ingredients in food products has led to the expansion of frozen fruit applications across smoothies, juices, yogurts, and baked goods.
The availability of consistent quality and year-round supply makes frozen fruits an ideal ingredient for food and beverage manufacturers. Companies are increasingly incorporating frozen fruits to align with sustainability goals and reduce production waste.
Emerging Market Trends: Specialty Frozen Fruits Gain Popularity
The U.S. frozen fruits market is undergoing a transformation, with demand rising for exotic and specialty frozen fruits. Consumers are increasingly seeking unique flavors and health benefits, fueling demand for exotic fruits such as dragon fruit, passion fruit, and mangosteen.
Companies like Frutifera USA are capitalizing on this trend by offering a variety of frozen fruit pulps, including exotic selections such as Lulo and passion fruit. These products appeal to both health-conscious consumers and food manufacturers seeking innovative ingredients.

Historical Growth and Market Outlook

The U.S. frozen fruits market experienced a CAGR of 3.9% from 2019 to 2023, largely driven by increasing consumer demand for convenience and nutrition. The smoothie culture, plant-based diet trends, and increased home cooking during the COVID-19 pandemic played a significant role in boosting frozen fruit sales.
Looking ahead, market growth is expected to be fueled by innovations in frozen fruit offerings, including organic and clean-label products, mixed fruit packs, and value-added options like pre-cut and lightly sweetened fruits.

Key Market Growth Drivers

1. Increasing Demand for Organic and Natural Frozen Fruits
• The U.S. retail sales of organic food exceeded US$ 52 Bn in 2021, growing at an average rate of 8% per year.
• Organic fresh fruits and vegetables accounted for 40% of total organic sales, highlighting a rising preference for pesticide-free and sustainably grown frozen fruits.
2. Growing Utilization in Bakery and Confectionery Industry
• Frozen fruits, particularly berries, are in high demand in the bakery sector due to their ability to retain flavor, texture, and nutrition.
• These fruits help maintain consistent quality and availability, reducing seasonal fluctuations and minimizing wastage.

Market Challenges

1. Concerns Over Added Sugar and Nutrient Loss
• Some frozen fruits contain added sugars, increasing calorie content.
• The freezing process may cause a slight reduction in vitamin C levels.
2. High Production and Energy Costs
• Organic farming practices involve higher labor costs and strict certification requirements, leading to premium pricing for organic frozen fruits.
• Energy-intensive cold storage systems increase operational costs, impacting pricing and profitability.

Future Opportunities: Technological Advancements and Product Innovation

1. Adoption of Isochoric Freezing Technology
• The isochoric freezing method, developed by USDA researchers, enhances food quality, safety, and energy efficiency.
• This innovation prevents ice crystallization, improving the texture and taste of frozen fruits.
2. Surge in Demand for Smoothie Packs
• Pre-portioned smoothie packs featuring a mix of berries, mangoes, and bananas are becoming increasingly popular among health-conscious consumers.

Competitive Landscape

Leading companies in the U.S. frozen fruits market are expanding their product lines and distribution channels to strengthen their market positions. Key players include:
• AGRANA Beteiligungs-AG (Dirafrost)
• Kerry Group plc. (Ravifruit)
• Dole Plc
• Chiquita Group
• Milne Fruit Products Inc.
• ShimlaHills
• Nature's Touch
• Meel Corporation
• SAS SICA SICODIS

Market Segmentation

By Fruit Type: Tropical Fruits (Banana, Mango, Pineapple, Papaya), Berries and Grapes (Strawberry, Blueberry, Raspberry, Grapes), Pome Fruits (Apple, Cherries, Peaches, Pears, Plum, Quince), Blends
By Nature: Organic, Conventional
By Form: Whole Fruit, Slices and Dices, Pulp and Puree
By End Use: Food and Beverage Industry (Bakery and Confectionary, Dairy and Desserts, Beverages, Others), Food Service Industry, Retail/Household
By Distribution Channel: Business to Business, Business to Consumer (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail)
By Zone: West U.S., Midwest U.S., Southwest U.S., Southeast U.S., Northeast U.S.

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