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Global Agencies SEO Services Market to Reach $157.81 Billion by 2029, Growing at 16.2% CAGR
Agencies SEO Services Market Insights
The escalating use of smartphones and internet services in developing countries particularly is anticipated to propel the demand for agency SEO services throughout the prediction period. For example, Uswitch Limited, a UK-based firm that provides price comparison and switching services, stated in February 2023 that the UK had 71.8 million mobile connections, showing a rise of 3.8% (or approximately 2.6 million) since 2021. In addition, it's predicted that by 2025, 95% of the UK's population of 68.3 million people, equating to 65 million individuals, will possess a smartphone. Increased usage of smartphones and internet services has streamlined access to video content and information, making search optimization a need, thereby positively influencing the market for agency SEO services.
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What Is the projected market size and growth rate for the agencies seo services market?
In recent times, the market size for SEO services provided by agencies has seen a significant expansion. The market is projected to increase from $73.28 billion in 2024 to $86.7 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 18.3%. Factors contributing to the growth during the historic period include an increase in digital media usage, enhanced accessibility to smartphones and internet services, the digital upskilling of older generations, and supportive government policies.
The market size for SEO services provided by agencies is anticipated to experience substantial growth in the coming years, increasing to $157.81 billion by 2029, with a compound annual growth rate (CAGR) of 16.2%. This expected surge during the forecast period is linked to several trends including an increased inflow from digital advertising, broader internet access in developing regions, an expanding digital-native population, and a rise in social media utilization. Additionally, the prediction period showcases trends such as the application of rich snippets, emphasis on visual and video content optimization, mobile optimization, page experience indicators, voice search, in-depth keyword analysis, and the implementation of featured snippets.
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What new trends are reshaping the agencies seo services market and its opportunities?
Leading businesses in the market for agency SEO services are employing Zero-Click Search Results as a key trend to enhance their visibility in search results. Zero-click searches refer to the kind of search engine results page (SERP) where the answer to a search query is displayed right at the top, eliminating the need for further clicks to fulfill the search. With zero-click searches, the search intent is met right at the top of the SERP. For example, a study by Semrush Holdings, Inc., a US-based firm specializing in digital marketing tools, revealed in October 2022 that zero-click searches represented 25.6% of desktop searches and 17.3% of mobile searches. The category of zero-click searches encompasses database-style searches, dictionary and encyclopedia-style searches, and map direction-style searches.
What major market segments define the scope and growth of the agencies seo services market?
The agencies SEO services market covered in this report is segmented -
1) By Service Type: Online Services, Offline Services
2) By Subscription: Monthly, Annually, Other Subscription
3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-Use Industries
Subsegments:
1) By Online Services: On-Page SEO (Keyword Optimization, Meta Tags, Content Optimization), Off-Page SEO (Link Building, Social Media Engagement), Technical SEO (Site Speed Optimization, Mobile-Friendliness, Crawlability), Local SEO, E-commerce SEO
2) By Offline Services: SEO Training And Consultancy, SEO Strategy Development, Brand Reputation Management (PR), Competitor SEO Analysis, Analytics And Reporting Services
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Which region dominates the agencies seo services market?
Asia-Pacific was the largest region in the agencies SEO services market in 2024. Middle East is expected to be the fastest-growing region in the global agencies SEO services market during the forecast period. The regions covered in the agencies SEO services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Which key market leaders are driving the agencies seo services industry growth?
Major companies operating in the agencies SEO services market include WEBFX, The SEO Works Limited, Moz Inc., WordStream, Ignite Visibility, Big Leap, SocialSEO, Victorious, Searchbloom, SAG ipl, SEO.in, TechMagnate, SEO Valley, SEOTonic, SEO Discovery, PageTraffic, Indazo, SEO Agency, SEO Shifu, GMA, Netconcepts, Digital Marketing Agency (DMA), Hangzhou SEO Network Technology, R1SEO, Webguru Tokyo, Info Cubic, One Egg Digital, Sparro, Newpath Web, Digital Next, Web Design Korea, DDB Group, Cartoozo, Genie Crawl, Custard Online Marketing, Pearl Lemon, iCONQUER, Boostability, Indexsy, DAC Media, Develoop Software, Webbing, Amplifica, Indigoextra Ltd, Wake Up Media, iCrossing, Contentbird, Ascensor Limited, Delante, Onely, MiroMind, Strategiczni.pl, Comrade Web, Flatstack, Nimax, InsightWhale, AppCraft, NNC Services, Danco Vision, JML Network, Xivic, SEO Cupcake, SmartSites, Lounge Lizard, Conklin Media, SEOValley, Inside Digital, Agência WnWeb, Sherlock Communications, Developers.dev, Biziil Inbound Marketing, Doomel, Goomark, Criação de Sites Profissionais AlanPereira.com, The Growth Agency, Mago SEO, Olivas Digital, Maudy SEO Consultant - Website Optimization, SEO Fernando, Curacautin - SEO and Mkt Digital, Agency Madison, WPSEO, SEO Marketing, Digital Marketing Agency, Spiralytics Agency, marketingagency.io, Site Square Marketing Digital, Digital Bees, LinoMix, Uprise Negócios Digitais, Bruce Clay Inc., BeOnTop, Professional SEO company TrustCorp, Zarief, Traffic, Brain Space, Angora Media, KeyScouts, Mobupps, SEO Studio, SEO Durban, Preferred Marketers, Web SEO Online, BlueMagnet, TopLine Comms, Storyteller, B&E Design Firm.
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What Is Covered In The Agencies SEO Services Global Market Report?
•Market Size Forecast: Examine the agencies seo services market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the agencies seo services market for a structured understanding.
•Key Players Overview: Analyze major players in the agencies seo services market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the agencies seo services market.
•Segment Contributions: Evaluate how different segments drive overall growth in the agencies seo services market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the agencies seo services market.
•Industry Challenges: Identify potential risks and obstacles affecting the agencies seo services market.
•Competitive Landscape: Review strategic developments in the agencies seo services market, including expansions, agreements, and new product launches.
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