Introduction to Multilingual SEO: International SEO Campaigns
SEO services have been primarily English language-specific due to the prominence of native English speakers online and low multi-language search volumes that existed. However, the growth of the internet population worldwide and the increasing use of languages on the web have altered the online landscape. Multi-language search markets are now prominent, and the requirement for multilingual SEO has become a requirement for multinational companies.
Multilingual SEO by Language Connect is a holistic service, but each component of SEO is available as a standalone service upon requirement. SEO services are a combination of varying elements and Language Connect has researched all aspects of multilingual SEO to provide comprehensive international SEO campaigns for our clients.
The first step towards devising an effective international SEO campaign is by researching the multi-language market(s) to locate search opportunities. A search market with an adequate number of web users who conduct searches in their own language is a compulsory precursor for the development of a market specific SEO campaign. Further insight into user search behaviour and company specific search profile is also a part of this component.
Researching specific search market and language specific user behaviour eventually provide an outline of search terms that are applicable. Keyword research is one of the most valuable, and high return activities in SEO. Multilingual keyword research requires the use of native language speakers and search marketing specialists to develop an effective keyword list. The complexity of languages and user search patterns has to be balanced to create an extensive keyword list for an international SEO campaign.
With a final keyword list, the on-page strategy could be developed for implementation. An on-page strategy is developed according to the keywords that are deemed most valuable for traffic and leads purposes. The insertion of targeted keywords in URL, Alt Tags, internal links, etc, is an effective method of driving keyword association with a website. Content creation and localization are also offered by Language Connect in order to obtain the best possible results for clients.
The activities conducted off-page are central in increasing SERP results as well as increasing company awareness to potential customers and driving company specific metrics. Language Connect provides link-building strategies that double as advertisement, PR and consumer engagement campaigns. Online presence on a local and international level has a positive impact on potential customers as it increases mindshare and awareness. Language Connect provides language and market specific off-page SEO campaigns that reflect the preference of targeted users.
Language Connect aims to provide a complete set of multilingual iMarketing services to our clients. The subsequent launch of social media listening and social media localization services are a continuation of the iMarketing department.
Language Connect is a professional language services company providing a range of language services to clients worldwide and has the fundamental aim of helping a range of organisations communicate more effectively without foreign language barriers.
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