Key Influencer in the Liquid Nutritional Supplement Market 2025: Surge In Health-Conscious Population To Drive Market Growth Driver

What combination of drivers is leading to accelerated growth in the liquid nutritional supplement market?
The growth of the liquid nutritional supplements market is projected to be fueled by an increasing number of individuals mindful about their health. These people are actively aware of their health status and make conscious decisions to promote and maintain it, with emphasis on their physical, mental, and emotional wellbeing. To easily and rapidly intake vital nutrients without digestive complications and to ensure high nutrient absorption, health-conscious people use liquid nutrient supplements. These supplements aid in achieving weight management and fitness goals. For example, in 2022, the UK healthcare expenditure hit around $354.88 billion (£283 billion), a 0.7% nominal increase from 2021, as reported by the Office for National Statistics, a UK-based institution providing statistics on epilepsy. Hence, the growing health-conscious population is contributing to the expansion of the liquid nutritional supplement market.

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What is the projected compound annual growth rate (CAGR) of the liquid nutritional supplement market from 2025 to 2034, and what factors influence it?
There has been significant growth in the market size of liquid nutritional supplements in the past few years. It is projected to inflate from $29.84 billion in 2024 to $31.58 billion in 2025, experiencing a compound annual growth rate (CAGR) of 5.8%. The historical expansion has been driven by elements such as greater health awareness, rising age demographics, a variety of dietary choices, understanding of nutrient deficiencies, marketing and advertising campaigns, and consumer inclination for tastier alternatives.

The market size for liquid nutritional supplements is predicted to witness significant expansion in the ensuing years, reaching a valuation of $40.92 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 6.7%. The anticipated growth during the forecast period can be linked to factors such as specific health solutions, nutrigenomics, customized nutrition, plant-derived and functional elements, recommendations by healthcare professionals, and sustainability factors. Upcoming trends for the period under consideration comprise of clean label and organic ingredients, fortified and functional ingredients, products based on plants and catering to vegans, innovative delivery system developments, as well as sports and performance nutrition.

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How are the latest trends influencing the growth of the liquid nutritional supplement market?
The escalating popularity of product innovation is a major trend in the liquid nutritional supplement market. Prominent companies in this market are keen on creating innovative products to fortify their market position. For example, in May 2023, Arla Foods Ingredients, a company based in Denmark supplying ingredients for infant nutrition, medical applications, and sports nutrition, unveiled juice-style oral nutrition supplements (ONS), a novel method to enhance the protein content in medical nutrition. These ONS juice-style beverages from Arla Foods Ingredients are an exceptional nutritional drink, offering 7% additional protein without compromising on taste or texture. Lacprodan BLG-100, a 100% pure beta-lactoglobulin, possesses a stellar nutritional profile. Along with being fat-free, the use of BLG-100 ensures an extremely low viscosity and a product that remains stable throughout its shelf life. Additionally, it has a less bitter taste than conventional ONS juice-style products and possesses a more agreeable texture, thereby promoting adherence to medical nutrition.

What are the major segments of the liquid nutritional supplement market and their role in driving growth?
The liquid nutritional supplement market covered in this report is segmented -

1) By Type: Additional Supplements, Medical Supplements, Sport Nutrition
2) By Ingredient: Botanicals, Vitamins, Minerals, Proteins And Amino Acids, Other Ingredients
3) By Route Of Administration: Oral, Enteral, Parenteral
4) By Distribution Channel: Online Channels, Offline Channels, Pharmacy Chains, Super markets, Drug Stores
5) By End-User: Infants, Children, Adult, Pregnant Women, Old Age

Subsegments:
1) By Additional Supplements: Protein Supplements, Vitamin And Mineral Supplements, Herbal Supplements
2) By Medical Supplements: Nutritional Formulas For Specific Conditions, Enteral Nutrition Products, Pediatric Nutritional Supplements
3) By Sport Nutrition: Performance Enhancers, Recovery Products, Meal Replacement Shakes

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Which regions are key players in the growth of the liquid nutritional supplement market?
North America was the largest region in the liquid nutritional supplements market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the liquid nutritional supplement market?
Major companies operating in the liquid nutritional supplement market include Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Bayer AG, Abbott Laboratories, GlaxoSmithKline plc., Amway Corporation, Herbalife International of America Inc, DuPont Nutrition & Biosciences, Isagenix International LLC, The Bountiful Company, Shaklee Corporation, GNC Holdings Inc., Melaleuca Inc., Glanbia Nutritionals Inc, Usana Health Sciences Inc., Nutricia Ltd., Arkopharma Laboratories, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, The Juice Plus Company, Garden of Life LLC, LifeVantage Corporation, Mannatech Incorporated, Zija International Inc, Nature's Sunshine Products Inc., Synergy Worldwide Inc., Liquid Health Inc., Carlyle Nutritionals LLC

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What Is Covered In The Liquid Nutritional Supplement Global Market Report?

• Market Size Forecast: Examine the liquid nutritional supplement market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the liquid nutritional supplement market for a structured understanding.
• Key Players Overview: Analyze major players in the liquid nutritional supplement market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the liquid nutritional supplement market.
• Segment Contributions: Evaluate how different segments drive overall growth in the liquid nutritional supplement market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the liquid nutritional supplement market.
• Industry Challenges: Identify potential risks and obstacles affecting the liquid nutritional supplement market.
• Competitive Landscape: Review strategic developments in the liquid nutritional supplement market, including expansions, agreements, and new product launches.

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