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New service for hybrid press conferences

02-26-2025 12:50 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: WORDUP

Hybrid press conference in Munich for UNAIDS by WORDUP PR (© WORDUP PR)

Hybrid press conference in Munich for UNAIDS by WORDUP PR (© WORDUP PR)

WORDUP PR expands its range of events in cooperation with Creakom and International Press Club Munich as location partner.

Munich, 26.02.2025 - The Munich-based communications agency WORDUP PR is now offering a new event package for digital events on a permanent basis in cooperation with the experienced technology service provider Creakom and the international Press Club Munich as a location partner. The solution combines many years of PR expertise and established networks with innovative event technology, enabling press conferences to be held on site and in high-quality 4K live streams (virtual events).

A perfect combination of face-to-face and online formats
Since the coronavirus pandemic, online press conferences and events have gained enormously in importance. Cost efficiency and the ability to reach a wide audience are decisive factors in ensuring that virtual formats remain an integral part of many events even after the coronavirus pandemic. In view of increasingly busy editorial offices, the digital transmission of press conferences enables a larger number of participants and thus contributes to greater media coverage.

The collaboration with Creakom, a specialized service provider for digital event production, enables individual settings and event formats - from classic broadcasts in 4K video standard to technologically sophisticated solutions with hologram presentation of speakers or simultaneous translations in several languages.

With its fantastic view of the city hall, the Munich Press Club is a centrally located event venue with an excellent reputation in political, press and business circles. The journalistic network of around 800 press representatives and space for up to 80 guests on site provide a professional backdrop for online press conferences from Munich and political events.

The range of services includes

- Complete organization of the on-site event at the Munich Press Club or at alternative venues such as company premises or trade fair grounds

- Targeted invitation and support of relevant media representatives to maximize coverage

- Provision and management of state-of-the-art technology for smooth implementation

- High-quality image direction with up to three 4K cameras for professional live broadcasts

- Streaming on all common platforms (Teams, YouTube, Zoom etc.) for interactive participation

- Simultaneous translation into multiple languages with seamless integration of audio tracks

- Connection of external experts or moderators, also via holographic technology

- Recording and detailed evaluation with usage statistics to monitor success

First-class references
The successful collaboration between WORDUP PR, the international Press Club Munich and Creakom was most recently demonstrated on behalf of the United Nations. The UNAIDS press update in July 2024 was attended by almost 100 guests at the Presseclub in Munich. In addition, the extensive press conference with speakers on site and in South Africa (connected) was streamed worldwide and offered in trilingual translation to the UN's global network of journalists. The total media reach achieved was in the billions.

About WORDUP PR

WORDUP PR was founded in 1994 by Achim von Michel as a full-service PR agency and has established itself as a major player in the communications industry in over 30 years. The agency has in-depth expertise in areas such as information technology & digital broadcasting, fintech & financial services, aviation and innovation & intellectual property. WORDUP PR is also deeply rooted in political communication thanks to the agency owner's many years as a political advisor to a renowned trade association. In addition, the planning and implementation of high-profile events - including for the United Nations, the European Patent Office and the German Federal Government - is one of the agency's core competencies. WORDUP PR is based in Munich, right next to Nymphenburg Palace.

Contact
WORDUP PR
Achim von Michel
E-mail: vonmichel@wordup.de
Phone: +49 89 2 878 878 0
Website: www.wordup.de

WORDUP PR
Südliche Auffahrtsallee 66
80639 München
Germany

https://www.wordup.de/

Herr Achim von Michel
+49 89 2 878 878 0

vonmichel@wordup.de

WORDUP PR was founded in 1994 by Achim von Michel as a full-service PR agency and has established itself as a major player in the communications industry in over 30 years. The agency has in-depth expertise in areas such as information technology & digital broadcasting, fintech & financial services, aviation and innovation & intellectual property. WORDUP PR is also deeply rooted in political communication thanks to the agency owner's many years as a political advisor to a renowned trade association. In addition, the planning and implementation of high-profile events - including for the United Nations, the European Patent Office and the German Federal Government - is one of the agency's core competencies. WORDUP PR is based in Munich, right next to Nymphenburg Palace.

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