Prominent Shortenings Market Trend for 2025: HubSpot's Innovative Solution For Marketing, Sales, And Service Teamsket

What combination of drivers is leading to accelerated growth in the shortenings market?
The shortenings market is being propelled forward by the growing requirement for bakery items. This sector entails the distribution of baked goods like bread and cakes. Changes in dietary preferences and a growing desire for gourmet products have resulted in an increase in the popularity of bakery items. Shortenings enhance the quality of bakery goods by giving them a crumbly and crispy texture, and preventing them from becoming stretchy and elastic. For example, Agriculture and Agri-Food Canada, a department of the Canadian government, reported in November 2022 that the worldwide retail sales of baked goods totalled $425.7 billion in 2022, up from $407.2 billion in 2021. As such, the high demand for bakery products will undoubtedly boost the shortenings market.

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What is the projected compound annual growth rate (CAGR) of the shortenings market from 2025 to 2034, and what factors influence it?
The market size for shortenings has been experiencing a consistent increase over the recent past. A surge from $4.41 billion in 2024 to $4.58 billion in 2025 is anticipated, at a compound annual growth rate (CAGR) of 4.0%. This growth during the historical period is due to factors such as traditional cooking methods, the expanding bakery and confectionery industry, increased demand for processed foods, the growing trend of fast-food consumption, efforts towards elongating shelf-life, and customer preference towards specific textures and tastes.

Anticipated to observe unwavering expansion in the forthcoming years, the market size of shortenings is predicted to hit $5.42 billion in 2029, scaling at a compound annual growth rate (CAGR) of 4.3%. Several factors are contributing to this predicted growth during the forecast period. These include the rise of health-aware consumer selections, inclination towards clean labels, plant-based and specialty fats, products free from gluten and allergens, and a global surge in culinary preferences. The forecast period is also likely to witness significant trends such as the introduction of novel ingredients to enhance texture, solutions for clean frying, innovative packaging for increased convenience, advancements in production technology, and strategic collaborations and partnerships.

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How are the latest trends influencing the growth of the shortenings market?
Leading firms in the shortening market are prioritizing the development of cutting-edge technological solutions such as Breeze AI. These advancements aim to heighten operational efficiency, augment product formulations, and furnish superior customer insights via sophisticated data analytics. Breeze AI is an artificial intelligence platform integrated by HubSpot, designed to simplify customer engagement and boost productivity among marketing, sales, and service teams. For example, Breeze was launched by the US-based software company, Hubspot, in September 2024. This embedded AI platform by HubSpot aims to upgrade customer interactions and streamline workflows for marketing, sales, and service teams, using smart automation and insights derived from data.

What are the major segments of the shortenings market and their role in driving growth?
The shortenings market covered in this report is segmented -

1) By Variant: Solid, Liquid, Cake Or Icing, All-Purpose
2) By Source: Vegetables, Animal
3) By Sales Channels: Direct Sales, Indirect Sales
4) By End User: HoReCa, Bakery, Confectionery, Processed Food, Household Retail

Subsegments:
1) By Solid: Butter Blends, Margarine, Shortening Sticks
2) By Liquid: Vegetable Oils, Liquid Margarine, Canola Oil Blends
3) By Cake Or Icing: Whipped Toppings, Cream Cheese Frosting, Specialty Cake Shortenings
4) By All-Purpose: Multi-Functional Shortenings, Bakery Shortenings

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Which regions are key players in the growth of the shortenings market?
North America was the largest region in the shortenings market in 2024. The regions covered in the shortenings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the shortenings market?
Major companies operating in the shortenings market are Cargill Incorporated, Bunge Limited, Wilmar International Limited, Archer Daniels Midland Company, Ventura Foods LLC, AAK AB, Manildra Group, International Foodstuff Company Holdings Limited, Conagra Brands Inc., Stratas Foods LLC, Premium Vegetable Oils Sdn Bhd, Namchow Chemical Industrial Co. Ltd., Fuji Oil Co. Ltd., Kerry Group PLC, Upfield Holdings BV, NMGK Group, BRF SA, Yildiz Holding AS, Mallet & Company Inc., Palsgaard A/S, Walter Rau Neusser Öl und Fett AG, Puratos Group NV, Princes Limited, Zeelandia International BV, Olenex Sàrl, HAS Group, VFI GmbH, COFCO Group Co. Ltd., Fine Organics Limited

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What Is Covered In The Shortenings Global Market Report?

• Market Size Forecast: Examine the shortenings market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the shortenings market for a structured understanding.
• Key Players Overview: Analyze major players in the shortenings market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the shortenings market.
• Segment Contributions: Evaluate how different segments drive overall growth in the shortenings market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the shortenings market.
• Industry Challenges: Identify potential risks and obstacles affecting the shortenings market.
• Competitive Landscape: Review strategic developments in the shortenings market, including expansions, agreements, and new product launches.

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