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Leading Element Driving Change in the Intelligent Virtual Assistant Market in 2025: Surging Demand For Self-Service Solutions Fuels Growth In The Intelligent Virtual Assistant Market Driver

02-25-2025 11:37 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Intelligent Virtual Assistant Market

Intelligent Virtual Assistant Market

How Are the key drivers contributing to the expansion of the intelligent virtual assistant market?
The escalating urge for autonomous solutions is propelling the expansion of the intelligent virtual assistant market. Self-service, the process where consumers independently troubleshoot without the help of a support representative, became more widely accepted with the advancement of digital technologies that made customers more comfortable with online interactions. Nowadays, self-service capabilities are embedded in nearly every business model, encouraging customers to participate more proactively in their own experiences. As the craving for self-service options intensifies, the necessity for automated, yet custom-tailored chat service alternatives, largely facilitated by intelligent virtual assistants, is also on the rise. For instance, in 2023, it was recorded by the European Commission that 92% of people between the ages of 16 and 74 had utilized the internet in the last 12 months. Additionally, 70% of the individuals surveyed had engaged in online shopping or ordering of services, marking a 2% rise from 2022. Among internet users in EU, 75% had executed online purchases in 2023. As a result, the increasing preference for self-service options is reinforcing the growth of the intelligent virtual assistant market.

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What growth opportunities are expected to drive the intelligent virtual assistant market's CAGR through 2034?
The market size for intelligent virtual assistants has seen a significant expansion in the recent past. Predictions show that it will escalate from a worth of $16.75 billion in 2024 to $22.37 billion in 2025, exhibiting a remarkable compound annual growth rate (CAGR) of 33.6%. The historical growth in the market is due to factors like rising need for self-service by customers, increased emphasis on user experience and convenience, greater accessibility options for individuals with disabilities, incorporation in business procedures, as well as the trends in e-commerce and virtual shopping.

The market size for intelligent virtual assistants is predicted to experience significant expansion within the upcoming years. It is projected to rise to $80.95 billion by 2029, displaying a compound annual growth rate (CAGR) of 37.9%. The surge in the predicted time span is primarily due to features such as customization and personalization, an ongoing increase in remote work solutions, applications related to energy and sustainability, and improvement in data privacy and security measures. Major trends forecasted in this period encompass advancements in the field of natural language processing, support across multiple channels, voice-enabled intelligent virtual assistants, growing adoption in the customer service sector, integration with business apps, and cross-platform integration with smart devices.

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What are the emerging trends shaping the future of the intelligent virtual assistant market?
The rise in technological innovation is becoming a prominent trend in the intelligent virtual assistant market. Major players in this market are striving to introduce new technology-based solutions for virtual assistants like user choice and privacy elements to solidify their market standing. These enhanced features in intelligent virtual assistants provide improved accuracy and results, are user-friendly, and secure user privacy. For example, in April 2022, Skoda Auto AS, a Czech Republic headquartered company primarily involved in the production of motor vehicles, declared the enlargement of its chatbot 'Laura' across additional European regions. Laura is a smart chatbot providing essential details to customers and assisting in the selection of new ŠKODA vehicles. It will be made available in the local language, facilitating more profound engagement and communication with consumers across Europe.

Which growth-oriented segments of the intelligent virtual assistant market are leading the industry's development?
The intelligent virtual assistant market covered in this report is segmented -

1) By Product: IVA (Intelligent Virtual Assistant) Smart Speaker, Chatbots
2) By User Interface: Text-To-Text, Text-To-Speech, Automatic Speech Recognition
3) By End User: Retail, BFSI, Healthcare, Telecom, Other End Users

Subsegments:
1) By IVA (Intelligent Virtual Assistant) Smart Speaker: Standalone Smart Speakers, Smart Speakers With Display
2) By Chatbots: Text-Based Chatbots, Voice-Enabled Chatbots, AI-Powered Chatbots

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What regions are leading the charge in the intelligent virtual assistant market?
North America was the largest region in the intelligent virtual assistants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the intelligent virtual assistant market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What companies are at the forefront of innovation in the intelligent virtual assistant market?
Major companies operating in the intelligent virtual assistant market include Amazon. com Inc., Apple Inc., IBM Corporation, Nuance Communications Inc., Alphabet Inc.,Mindsay,Microsoft, Oracle,SAP SE,Salesforce,OpenAI,Rulai Inc.,Interactions,24/7. ai Inc.,Creative Virtual,Artificial Solutions,SmartAction,Inbenta,Kore. ai,Verint,Next IT,ChatGPT, Acobot,LivePerson,Amelia, eGain Corporation,Cognigy,Zoho Corporation,Pypestream,Replicant

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What Is Covered In The Intelligent Virtual Assistant Global Market Report?

•Market Size Forecast: Examine the intelligent virtual assistant market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the intelligent virtual assistant market for a structured understanding.
•Key Players Overview: Analyze major players in the intelligent virtual assistant market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the intelligent virtual assistant market.
•Segment Contributions: Evaluate how different segments drive overall growth in the intelligent virtual assistant market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the intelligent virtual assistant market.
•Industry Challenges: Identify potential risks and obstacles affecting the intelligent virtual assistant market.
•Competitive Landscape: Review strategic developments in the intelligent virtual assistant market, including expansions, agreements, and new product launches.

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