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Top Factor Driving Video Processing Platform Market Growth in 2025: Growing Internet Users Drive Video Processing Platform Market
Video Processing Platform Market
The surge in internet usage is anticipated to fuel the expansion of the video processing platform market in the coming years. The internet has become an integral part of many people's lives, as a large segment of the population is heavily invested in digital technology. Cloud-based video processing platforms offer standard features and multiple monetization strategies to video service providers. They also facilitate the integration of video-on-demand, multiscreen video infrastructure, television capacities, and formats. For example, the National Center for Biotechnology Information, a government agency in the United States, reported in March 2023 that around 5.2 billion individuals-or 66% of the global population-were active internet users in 2022, with Asia accounting for the largest number of these users. Therefore, the rise in internet users is fostering the growth of the video processing platform market.
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How will the growth rate of the video processing platform market shape industry trends by 2034?
The market size for video processing platforms has seen significant expansion in recent years. Predicted to amplify from its $8.96 billion size in 2024, it is forecasted to reach $10.4 billion by 2025, with a compound annual growth rate (CAGR) of 16.1%. Factors contributing to the growth during the historic period include a rise in disposable income, easy availability of knowledge, quick uptake of technological products, an increased preference for video content in different applications, and the popularity of streaming services, social media, and e-learning.
The market size of the video processing platform is projected to experience substantial growth over the coming years, with its value anticipated to rise to $22.15 billion by the year 2029, boasting a compound annual growth rate (CAGR) of 20.8%. This projected growth during the forecast period can be linked to factors such as the high internet usage rates, the robust digital content ecosystem, increasing focus on live streaming and real-time video, the rise in remote collaboration and video conferencing, and the escalating demand for 4k and ultra-high-definition (UHD) video. Some key trends expected during this period are the adoption of edge computing for video processing, the switch to cloud-based video processing solutions, the creation of low-latency video streaming technologies, upgrades in video analytics and content recognition, and the rise of 5g technology for superior video transmission.
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What trends are poised to drive the future success of the video processing platform market?
Leading organizations within the video processing platform market are honing in on the creation of superior analytics solutions like the VX Software Platform. This focus aims to improve content management and serve up personalized viewer encounters. The VX Software Platform is a powerful video processing tool which enables real-time encoding and transcoding faculties, vital for the delivery of high-grade streaming and broadcast. In a case study from August 2024, Norway-based firm Appear AS, noted for its ground-breaking video transport and streaming solutions in the broadcast and media industries, introduced the VX Media Processing Software Platform. This system harnesses both Hardware Power and Cloud Flexibility. The cutting-edge platform devised by Appear has revolutionized broadcast workflows, instilling agility and adaptability required for next-gen software production. Support for formats such as AVC and HEVC, for live action, and effective feed distribution facilitated by innovative SRT applications are key features. What's more, integration with Prometheus and Grafana allows for real-time system examination, thus empowering broadcasters to swiftly modify and control their production processes.
Which primary segments of the video processing platform market are driving growth and industry transformations?
The video processing platform market covered in this report is segmented -
1) By Component: Hardware, Platform, Services
2) By Deployment Type: Public Cloud, Private Cloud, Hybrid
3) By Application: Video Upload And Ingestion, Dynamic Ad Insertion, Video Transcoding And Processing, Video Hosting, Content Rendering, Other Applications
4) By Industry: Media And Entertainment, Defense, Government Or Homeland Security, Other Industries
Subsegments:
1) By Hardware: Video Processing Units (VPUs), Video Encoders And Decoders, Storage Devices, Capture Cards
2) By Platform: Cloud-Based Video Processing Platforms, On-Premises Video Processing Solutions, Integrated Video Processing Software
3) By Services: Installation And Setup Services, Maintenance And Support Services, Consulting Services, Training And Education Services
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Which geographical regions are pioneering growth in the video processing platform market?
North America was the largest region in the video processing platform market in 2024. The regions covered in the video processing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the video processing platform market landscape?
Major companies operating in the video processing platform market include Imagine Communications Ltd., MediaKind Pvt. Ltd., Ateme S. A., Kaltura Inc., Vantrix Corporation, Amagi Corporation, Apriorit Inc., BASE Media Cloud, Blazeclan Technologies Pvt. Ltd., Pixel Power Ltd., InPixal, Surf Communications Solutions Ltd., KritiKal Solutions Inc., Morpho Inc., Amazon Web Services Inc., Apple Inc., Cisco Systems Inc., Google LLC, Netflix Inc., Brightcove Inc., Comcast Cable Communications Management LLC, Endavo Media & Communications Inc., Longtail Ad Solutions Inc., MediaMelon Inc., Ooyala Inc., Panopto Inc., SeaChange International, Harmonic Inc., Synamedia Inc., Avid Technology Inc., Evertz Technologies Limited, Edgio Inc., Sparkhouse, Casual Films Limited, Lemonlight Media, VeracityColab
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What Is Covered In The Video Processing Platform Global Market Report?
•Market Size Forecast: Examine the video processing platform market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the video processing platform market for a structured understanding.
•Key Players Overview: Analyze major players in the video processing platform market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the video processing platform market.
•Segment Contributions: Evaluate how different segments drive overall growth in the video processing platform market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the video processing platform market.
•Industry Challenges: Identify potential risks and obstacles affecting the video processing platform market.
•Competitive Landscape: Review strategic developments in the video processing platform market, including expansions, agreements, and new product launches.
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