Press release
Top Factor Driving Kefir Market Growth in 2025: The Surging Kefir Market In Response To The Demand For Functional Beverages And Nutrient-Rich Options
Kefir Market
The kefir market is poised to expand, driven by the mounting popularity of functional beverages. These are non-alcoholic drinks, enriched with elements like herbs, vitamins, minerals, amino acids, raw fruit or vegetables, and more. The upsurge in demand for drinks high in nutrients, devoid of sugar and dairy is boosting the kefir market's expansion. For example, in March 2024, Circana LLC, an American media company, disclosed that the total sales of sports drinks hit $4.89 billion, indicating a 9.4% growth over the 52 weeks ending December 2023. Consequently, the escalating demand for functional beverages is fueling the growth of the kefir market.
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What Is the projected market size and growth rate for the kefir market?
The market value of kefir has seen robust growth in past years, expected to rise from $2.49 billion in 2024 to $2.62 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 5.3%. The historical growth can be traced back to the increasing awareness regarding fermented and probiotic foods, growing interest in maintaining gut health and wellness of the digestive system, a rising demand for natural and functional food items, a shift towards dairy alternatives amongst consumers, and a turning tide towards health-centric lifestyle choices and diet regimes.
In the coming years, the kefir market size is anticipated to experience robust expansion. The market is projected to increase to $3.25 billion by 2029, with a compound annual growth rate (CAGR) of 5.6%. The forecasted growth is due to factors such as the development of online retail outlets for kefir, the increasing frequencies of lactose intolerance and dairy sensitivities, research into the potential additional health benefits of kefir beyond digestive health, and the demand for ready-made and easy-to-drink kefir products, as well as the use of kefir in the production of functional foods and drinks. Key trends over the forecast period are expected to consist of plant-derived and non-dairy kefir, innovative flavors and mixes, home fermentation and do-it-yourself kefir kits, packaging advances for improved shelf life, and kefir-infused snacks and beverages.
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What new trends are reshaping the kefir market and its opportunities?
Leading firms in the kefir market are prioritizing innovation, especially in creating drinkable and spoonable formats that boast a smooth texture and a mild flavor. The drinkable version of kefir is a liquid intended for immediate consumption, whereas spoonable kefir is denser and typically enjoyed with a spoon, much like yogurt. For example, Activia, a company based in India and functioning within the rapidly evolving consumer goods industry, debuted a new selection of both spoonable and drinkable kefir in September 2024 to improve gut health. Their new kefir line provides both forms that cater to gut health. With flavors like Natural and Strawberry & Raspberry, this product boasts 16 live culture strains to encourage digestive health. The kefir is fortified with calcium and crafted to have a mild taste and smooth texture, aiming to give customers an accessible and enjoyable pathway to gut health.
What major market segments define the scope and growth of the kefir market?
The kefir market covered in this report is segmented -
1) By Type: Milk Kefir, Water Kefir
2) By Form: Organic, Conventional
3) By Category: Flavored kefir, Non-Flavored kefir
4) By Source: Animal milk, Soy milk, Coconut milk, Other Sources
5) By Distribution Channel: Super markets/Hyper markets, Convenience Stores, Specialist Stores, Other Distribution Channels
Subsegments:
1) By Milk Kefir: Whole Milk Kefir, Low-Fat Milk Kefir, Flavored Milk Kefir
2) By Water Kefir: Original Water Kefir, Flavored Water Kefir, Sparkling Water Kefir
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Which region dominates the kefir market?
North America was the largest region in the kefir market in 2024. Asia-Pacific is expected to be the fastest-growing region in the kefir market share during the forecast period. The regions covered in the kefir market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Which key market leaders are driving the kefir industry growth?
Major companies operating in the kefir market include Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Maple Hill Creamery LLC, The Hain Celestial Group Inc., Green Valley Organics, Wallaby Yogurt Company, Biotiful Dairy Ltd., Redwood Hill Farm & Creamery Inc., Babushka Kefir, Greek Gods Yogurt, GO-KEFIR, Nancy's Probiotic Foods, Yofix Probiotics Ltd., Grace Harbor Farms, Forager Project LLC, Rumba Kefir, Organic Meadow Limited Partnership, Oak Knoll Dairy, Oy Elopak Ab, Latta Buildtech Private Ltd., Güvenç A.S, Kri Kri Milk Industry SA, New Age Farm Inc., One Straw Farm, Lifeway Foods Canada Inc., Granarolo S.p.A, Good Karma Foods Inc., The Icelandic Milk and Skyr Corporation, Green Mountain Creamery LLC
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What Is Covered In The Kefir Global Market Report?
•Market Size Forecast: Examine the kefir market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the kefir market for a structured understanding.
•Key Players Overview: Analyze major players in the kefir market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the kefir market.
•Segment Contributions: Evaluate how different segments drive overall growth in the kefir market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the kefir market.
•Industry Challenges: Identify potential risks and obstacles affecting the kefir market.
•Competitive Landscape: Review strategic developments in the kefir market, including expansions, agreements, and new product launches.
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