Kefir Market: Demand for Healthy Snack

Water or fermented milk, as well as kefir grains cultured with bacteria and yeast, are used to make kefir products. Kefir milk, kefir smoothies, kefir probiotic drinks, kefir yoghurt, and organic kefir drinks are among the kefir products. Vitamin, mineral, protein, calcium, and magnesium are all abundant in kefir products. Furthermore, as people's preferences for healthy snacks and drinks evolve, the kefir industry expands. Because kefir products are high in nutrients, they help to improve one's health and immunity.

COVID - 19 impact on Kefir.

The global market expansion has been shaped by great uncertainty as a result of the COVID-19 epidemic. Almost all industries have been affected by disruptions in supply chains and adjustments in client buying patterns. Due to the shutdown, the demand for kefir products decreased. Furthermore, the longer-term shutdown has damaged the kefir product supply chain. Additionally, due to a shift in customer consumption patterns, only the most essential commodities are purchased, resulting in a decrease in the consumption of flavored kefir milk and kefir yoghurt.

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Growing demand for kefir in recent years.

In emerging economies such as Asia-Pacific and Latin America, rising health consciousness and rising purchasing power have encouraged the purchase of health-beneficial foods such as kefir. Furthermore, the benefits of kefir for lactose-intolerant persons have led to an upsurge in its usage among lactose-intolerant people.Consumers have been more aware of health and nutrition in recent years, and they have continually adopted products that are favorable to human health. This element has influenced the acceptance of kefir in a beneficial way.

Protein, calcium, phosphorus, magnesium, and vitamins B2 and B12 are among the nutrients found in these goods. Kefir is also high in probiotics, which can aid with digestion and intestinal health. Kefir, according to some researchers, includes far more probiotics than normal yoghurt. Kefir comprises 61 different bacteria and yeast strains.

Health benefits of kefir.

Kefir is an excellent source of numerous nutrients.Kefir is a fermented milk drink produced traditionally from cows or goat's milk.It's prepared by combining milk and kefir grains. These aren't cereal grains, but grain-like yeast and lactic acid bacteria colonies that look like cauliflower. The microorganisms in the kefir grains proliferate and ferment the carbohydrates in the milk, turning it into kefir, over the course of around 24 hours.
Kefir has more probiotics than yoghurt.Kefir grains can contain up to 61 different bacteria and yeast strains, making them an extremely rich and diverse probiotic supply.
Kefir is a probiotic drink with antimicrobial effects. Kefir's probiotics are thought to defend against illnesses. This includes the Lactobacillus kefiri probiotic, which is only found in kefir. Kefiran, a carbohydrate included in kefir, has antimicrobial capabilities as well.
Kefir can help to strengthen bones and reduce the risk of osteoporosis. Full-fat kefir is a good source of calcium as well as vitamin K2, which is important for calcium metabolism. K2 supplementation has been found to lower the risk of fractures.
Kefir may have anti-cancer properties. Probiotics found in fermented dairy products are thought to inhibit tumor growth by boosting the immune system. As a result, it's probable that kefir can help fight cancer.

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Recent product development

Cattle milk-derived products will continue to be a popular choice among Scandinavian and Eastern European customers. The growing popularity of veganism is fueling demand for plant-based kefir. The product is also gaining popularity because it is mostly suitable for persons who are allergic to milk. SQUAMISH WATER KEFIR CO., established in Canada, offers four flavors of sparkling water kefir: hibiscus, lemon ginger, blood orange, and mint. These drinks are made with kefir, water, cane sugar, and natural flavoring agents. These are gluten-free, dairy-free, caffeine-free, and low in pre-digested sugar.

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