Shuttlecock Market Poised for Expansion with a 5.4% CAGR Through 2034

The global shuttlecock market is expected to grow at a compound annual growth rate (CAGR) of 5.4%, from a 2024 valuation of US$ 726.53 million to a 2034 valuation of US$ 1.25 billion. Big sporting events like the Thomas Cup, UBER Cup, and BWF World Championship are gaining popularity because they attract fans from around the globe and encourage player sponsorships that involve sporting products. The market is expanding thanks to these causes.

For instance, in March 2021, Yonex and the China Badminton Association declared their partnership, making Yonex the official sponsor of the Chinese national badminton team. The new eight-year agreement allows the national players to train and compete using the company's branded racquets, shuttlecock, strings, and bags.

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The professional group includes elite players who compete at the national and international levels and require top-notch shuttlecock for both practice and competition. Because even slight changes can have a big influence on match outcomes, shuttlecock in this industry must operate consistently and meet high quality standards.

Amateur gamers, ranging from novices to casual enthusiasts, make up the significant volume segment. This group includes athletes who participate in the sport more for fun, fitness, or social interaction than for competitiveness.

Which factors influence the demand for shuttlecock?

The popularity of badminton as a recreational sport and the growing emphasis on sports worldwide are pushing higher shuttlecock sales and manufacturing. Due to its health advantages and recognition as a leisure sport, badminton is becoming increasingly popular among millennials.

Additionally, the growth of athletic competitions like the Thomas Cup, Uber Cup, and BWF World Championship is drawing in new viewers worldwide, especially in Asia Pacific and Europe.

Additionally, customers may now choose from a variety of shuttlecock depending on factors like material, color, and feather quality thanks to the advent of internet outlets like e-commerce platforms. The aforementioned elements, together with increased leisure expenditure, are anticipated to fuel shuttlecock demand and sales.

Challenges the Shuttlecock Market Faces

As sports activities increase, sales of shuttlecock are being hampered by other sports like chess, cricket, and table tennis. Many people's hectic schedules are influencing their engagement in sports, which in turn is influencing shuttlecock penetration. Additionally, the market for shuttlecock is being hampered by the rising cost of club subscriptions.

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Prospects for Manufacturers of Shuttlecock

The shuttlecock manufacturing industry relies on different components of business setup and requires a lower initial capital expenditure. Prior to really beginning manufacturing, a business strategy is also advised. acquiring raw ingredients, hiring personnel, acquiring equipment, and marketing are all expenses associated with the manufacture of shuttlecock. Many companies in this market are beginning as single proprietorships.

Asia Pacific is the market leader for shuttlecock sales

Due to the popularity of the sport there and the large population of people between the ages of 18 and 35, the Asia Pacific region leads the worldwide market. Additionally, the popularity of badminton is rising due to recent achievements made by Asian players on the global scene, which is driving shuttlecock growth.

Customers may now obtain top-notch shuttlecock for an improved playing experience thanks to the presence of well-known players like Yonex and Lin-Ning. Furthermore, because of the popularity of the sport and the fact that it is home to many of the best athletes in the world, both male and female, China is expected to dominate the industry in terms of sales.

Europe is emerging as a lucrative shuttlecock market

Due to rising per capita income, shifting consumer preferences, and a growth in sporting activities, Europe has become a viable market for shuttlecock demand.

Furthermore, as seen throughout the region during the last five years, a number of governmental and non-governmental efforts are promoting sports participation. To encourage more participation, the European Non-Government Sports Organization, or ENGSO, is promoting sports at the grassroots level.

Plastic Shuttles Are Popular Due to Their Low Cost and Sturdiness

Professional and experienced badminton players use feather shuttlecock because of their parachute trajectory, which provides exceptional starting speed for close-range strokes. Experienced players like this because it produces precise shots. For those who like playing badminton for leisure or as a sport, the plastic shuttle is a suitable option.

Compared to the feathered shuttle, the plastic one is more affordable and durable. The player's desired speed determines the best shuttle to use. Amateurs purchase about 60% of badminton shuttlecock. This establishes the plastic shuttles segment's top spot.

Advancements in shuttlecock manufacturing, including the use of high-quality synthetic materials and enhanced durability features, are further contributing to market expansion. While feather shuttlecock remain the preferred choice for professional tournaments, nylon shuttlecock are gaining popularity in casual and training environments due to their affordability and longevity.

Despite challenges such as price fluctuations in raw materials and environmental concerns related to feather shuttlecock, the industry is evolving with sustainable and innovative product offerings. Manufacturers are focusing on eco-friendly alternatives, improved flight stability, and customization options to cater to diverse consumer needs.

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