Primary Catalyst Driving Artificial Intelligence In Marketing Market Evolution in 2025: Rising Adoption Of Virtual Assistants Driver

What industry-specific factors are fueling the growth of the artificial intelligence in marketing market?
The rising uptake of virtual helpers is set to fuel the expansion of artificial intelligence in the marketing sector. These assistants, offered via the internet or a designated network, are deliverable upon request. In light of the pandemic and ensuing lockdowns, small to medium enterprises are putting increased emphasis on optimising their business models through the use of such virtual tools. For example, in April 2022, the company ThriveMyWay shared an article predicting that chatbot ecommerce transactions will skyrocket to $112 billion by 2023. With dialogue-based technologies like conversational bots and virtual representatives, businesses can potentially decrease customer service costs by up to 30%. Consequently, the escalating adoption rate of virtual aides is likely to ignite a greater need for artificial intelligence in the field of marketing.

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What Is the projected market size and growth rate for the artificial intelligence in marketing market?
In recent times, the market size of artificial intelligence in marketing has seen a significant expansion. It is projected to escalate from its worth of $27.83 billion in 2024 to be valued at $35.54 billion in 2025, reflecting a compound annual growth rate (CAGR) of 27.7%. This substantial growth during the historical phase is credited to factors such as the evolution of skills and talent acquisition, surge in data and big data analytics, the growing trend of personalization and customer segmentation, predictive analytics and forecasting, and the rise of marketing automation platforms.

Expectations are high for the artificial intelligence in marketing market, with a forecast indicating a considerable increase in its size in the coming years. By 2029, this market is set to reach $106.54 billion, growing at a compound annual growth rate (CAGR) of 31.6%. The projection for growth during the forecast period can be attributed to the escalating integration of AI in e-commerce, a high emphasis on explainable AI, ethical marketing practices, the rising adoption of AI for customer segmentation, and breakthroughs in image and video recognition. Other contributing factors include the enhanced personalization strategies and advanced predictive analytics. The forecast period also sees major trends such as AI-enhanced customer journey mapping, use of real-time analytics for generating actionable insights, application of AI in email marketing optimization, emotion recognition and sentiment analysis, along with visual search optimization.

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What new trends are reshaping the artificial intelligence in marketing market and its opportunities?
The progression of technical capabilities is recognized as a rising trend in the AI in marketing sector. New advanced technologies are being introduced by software firms for automated and coordinated business structures. For example, in June 2024, the India-based digital services and consulting firm, Infosys, rolled out Infosys Aster. This is a series of AI-enhanced marketing services, solutions, and platforms aimed at delivering captivating brand experiences, enhancing marketing effectiveness, and speeding up business expansion. This approach aids in the transformation of marketing through AI, presenting a unified, real-time view across customers, brands, and channels, enabling companies to enhance their marketing ROI.

What major market segments define the scope and growth of the artificial intelligence in marketing market?
The artificial intelligence in marketing market covered in this report is segmented -

1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And marketing Automation, Analytics Platform, Other Applications

Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics, Augmented Reality Applications

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Which region dominates the artificial intelligence in marketing market?
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2024. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Which key market leaders are driving the artificial intelligence in marketing industry growth?
Major companies operating in the artificial intelligence in marketing market include IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., Adobe Sensei

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What Is Covered In The Artificial Intelligence In Marketing Global Market Report?

•Market Size Forecast: Examine the artificial intelligence in marketing market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the artificial intelligence in marketing market for a structured understanding.
•Key Players Overview: Analyze major players in the artificial intelligence in marketing market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the artificial intelligence in marketing market.
•Segment Contributions: Evaluate how different segments drive overall growth in the artificial intelligence in marketing market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the artificial intelligence in marketing market.
•Industry Challenges: Identify potential risks and obstacles affecting the artificial intelligence in marketing market.
•Competitive Landscape: Review strategic developments in the artificial intelligence in marketing market, including expansions, agreements, and new product launches.

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