Development of AI-Based Co-Pilots: A Key Trend Transforming the Artificial Intelligence in Marketing Market in 2025

The Artificial Intelligence In Marketing Market report describes and explains the artificial intelligence in marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global artificial intelligence in marketing market reached a value of nearly $27.82 billion in 2024, having grown at a compound annual growth rate (CAGR) of 25.28% since 2019. The market is expected to grow from $27.82 billion in 2024 to $90.14 billion in 2029 at a rate of 26.50%. The market is then expected to grow at a CAGR of 27.03% from 2029 and reach $298.21 billion in 2034.

What strategies are being adopted by key players in the artificial intelligence in marketing market?
The key players in the market are adopting extensive strategies in the artificial intelligence in marketing market such as:
Strengthen business capabilities through strategic partnerships to build industry expertise
Drive growth with new product launches that expand operational reach
Enhance business operations by continuously developing innovative products
Leverage new developments to further develop business expertise and market insight
Utilize strategic partnerships to integrate diverse strengths and boost overall capabilities
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To take advantage of opportunities, The Business Research Company suggests that Artificial Intelligence In Marketing companies enhance offerings:
Leverage a new AI-powered marketing suite to enhance brand strategies
Transform brand storytelling by integrating artificial and emotional intelligence
Prioritize automated AI solutions to boost the efficiency and accuracy of marketing reports
Advance technologies to drive automation, personalization, and data-driven decision-making
Introduce a marketing co-pilot to secure a competitive edge in the market

What Is Artificial Intelligence In Marketing: Market Definition?
Artificial intelligence (AI) in marketing refers to the use of AI-powered technologies to optimize, automate, and enhance marketing efforts across various channels. AI in marketing enables businesses to leverage data-driven insights, improve customer targeting, personalize content, and enhance decision-making processes.
AI in marketing is utilized in various scenarios, such as customer segmentation, personalized recommendations, campaign optimization, chatbots, and automated content generation. It complements traditional marketing strategies by improving efficiency and reducing manual efforts while substituting conventional methods such as rule-based automation, manual data analysis, and human-driven customer interactions. AI-powered marketing solutions are integrated into digital platforms, websites, and applications to provide real-time insights and automation capabilities.
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Who Are The Major Companies Operating In The Global Artificial Intelligence In Marketing Market?
The top ten competitors in the market made up to 18.87% of the total market in 2023. Alphabet Inc. (Google) was the largest competitor with a 2.54% share of the market, followed by:
Meta Platforms Inc.
Amazon.com Inc.
Microsoft Corp.
Adobe Inc.
Salesforce.com Inc.
International Business Machines Corporation.
Nvidia corp.
Oracle Corp.

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