Fruit and Vegetable Powder Market to Hit USD 73.7 Bn by 2032, Driven by Demand for Natural Ingredients | Persistence Market Research

Market Overview

The global fruit and vegetable powder market is gaining traction as consumers shift towards healthier dietary habits. These powders, derived from dehydrated fruits and vegetables, serve as essential ingredients in various food and beverage applications, including smoothies, baby food, soups, sauces, and functional foods. The increasing demand for convenience foods with enhanced nutritional value is fueling market expansion.

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Market Size and Growth:
Worldwide sales of fruit and vegetable powders were valued at US$ 42.9 billion in 2022. The market is expected to expand at a CAGR of 5.6%, reaching a valuation of US$ 73.7 billion by 2032. Factors such as rising health consciousness, urbanization, and innovations in food processing technology are driving this growth.

Key Growth Determinants

Increasing Health Consciousness: Consumers are opting for nutrient-dense foods, leading to a surge in demand for fruit and vegetable powders as a natural alternative to synthetic additives.

Rising Demand for Plant-Based Products: The shift towards plant-based diets has encouraged manufacturers to introduce innovative powdered food products catering to vegan and health-conscious consumers.

Convenience and Extended Shelf Life: Fruit and vegetable powders offer longer shelf life compared to fresh produce, making them a preferred choice for food manufacturers and consumers alike.

Growth in Functional Foods & Beverages: The booming functional food and beverage industry incorporates fruit and vegetable powders in protein shakes, dietary supplements, and energy drinks.

Major Growth Barriers

High Processing Costs: The production of high-quality fruit and vegetable powders involves sophisticated drying techniques, which add to production costs.

Availability of Fresh Alternatives: Some consumers still prefer fresh fruits and vegetables over powdered variants, limiting market growth.

Fluctuations in Raw Material Supply: Seasonal availability and price variations of raw fruits and vegetables impact production costs and pricing strategies.

Key Trends and Opportunities to Look At

Innovations in Drying Technologies: Advances in spray drying and freeze-drying techniques are improving the quality and retention of nutrients in fruit and vegetable powders.

Growing Use in Nutraceuticals: The nutraceutical industry is increasingly adopting these powders for their concentrated nutrient content.

Rising Demand from the Bakery & Confectionery Sector: Fruit powders, in particular, are being incorporated into bakery and confectionery products to enhance flavor and nutritional benefits.

Expansion in Emerging Markets: Developing economies, particularly in Asia-Pacific and Latin America, are witnessing growing adoption due to rising disposable incomes and increasing health awareness.

Regional Frontrunners

North America: Dominates the market due to the high demand for organic and clean-label food ingredients.

Europe: Witnessing substantial growth driven by increasing vegan and plant-based product consumption.

Asia-Pacific: Expected to exhibit the highest growth rate due to rising consumer awareness, urbanization, and expanding food processing industries.

Latin America & Middle East & Africa: Emerging as potential markets with increasing adoption of health-oriented food products.

Key Market Players

Kerry Group
Döhler Group
Archer Daniels Midland Company
Symrise AG
Sunopta Inc.
Van Drunen Farms
FutureCeuticals
Green Rootz
NutraDry
Saipro Biotech Pvt Ltd

Fruit and Vegetable Powder Industry Research by Category

Fruit and Vegetable Powder Market by Nature:

Organic
Conventional

Fruit and Vegetable Powder Market by Type:

Fruit Powder
Banana
Mango
Orange
Grapes
Peach
Others
Vegetable Powder
Potatoes
Tomatoes
Beans
Onions
Others

Fruit and Vegetable Powder Market by End Use:

Food and Beverage Industry
Foodservice Industry
Nutraceuticals
Cosmetics & Personal Care
Retail/Household

Fruit and Vegetable Powder Market by Distribution Channel:

Business to Business
Business to Consumer
Hypermarkets/Supermarkets
Specialty Stores
Convenience Stores
Online Retail

Fruit and Vegetable Powder Market by Region:

North America
Latin America
Europe
South Asia and Pacific
East Asia
Middle East and Africa

Conclusion

The fruit and vegetable powder market is set for steady growth in the coming years, driven by evolving consumer preferences, advancements in food technology, and the increasing demand for health-oriented food products. With new innovations and the rising focus on natural food ingredients, the market is poised to reach significant milestones by 2032. Industry players are focusing on sustainable sourcing and innovative product formulations to capitalize on emerging opportunities in this dynamic sector.

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This release was published on openPR.