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Individual Approach Drives Employee Engagement

02-29-2008 12:34 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Life By Design

Sydney, Australia - February 29, 2008 - LifebyDesign. com. au, experts in Self-Driven Employee Engagement have applauded a global study conducted by Mercer into the key drivers of engagement at work.

Ian Hutchinson, Chief Engagement Officer of LifebyDesign. com. au confirms that the research findings were consistent with their seven engagement drivers – leadership, purpose, reward, opportunity, relationships, job fulfilment and work life balance. Hutchinson says organisations will benefit from a new generational approach which combines knowledge of these drivers with a consistent organisational language to cultivate Self-Driven Employee Engagement in the workplace.

“The seven drivers of employee engagement are common across countries, cultures and companies and while it’s useful to understand that there are differences in how these drivers are prioritised, the key to improving employee engagement rests in focussing on what drives individuals.

“Engaging employees on a micro level by encouraging them to identify and communicate what ‘they’ want can radically reduce the whinge and entitlement culture and create an environment of self leadership and personal responsibility. We need to empower individuals by giving them the autonomy and support they need to achieve their own unique goals on a professional and personal level”.

Hutchinson adds that Self-Driven Employee Engagement is a top-down approach and that senior management will be better equipped to implement effective new generation engagement initiatives if they first fully understand the fundamental seven drivers of employee engagement to the point where there is a common universal language within the organisation.

“Best Employer SAP is great example of what can be achieved with a company wide commitment to Self-Driven Employee Engagement. worked with SAP to deliver an all encompassing self-leadership solution that included elite sessions for the CEO and senior leadership team through to in-house programs for employees. SAP also licensed our employee engagement system which allows employees to apply Self-Driven Engagement by personally managing their goals, career, cashflow and work life balance on an on-going day to day basis.

“The result was that we were able to help SAP transformed their employee engagement to a point where staff turnover was reduced to the ideal sweet spot of between 5-15%.

“The overall message of the Self-Driven Employee Engagement is that meaningful engagement is achievable when leaders understand what drives their employees on an individual level. Human resources leaders need to focus on educating all managers to create an environment that respects individual needs and embraces self leadership”.

Ian Hutchinson will be presenting intensive half day Leadership Engagement Alignment Programs (LEAP) in Sydney on Friday 14th and Wednesday 19th March 2008. Enquiries can be made by calling on 02 9979 4949 or by visiting the website - or booking online at

Nicole Jenkinson
Tel: 0425 200 605

Life by Design
P.O Box 50
Newport NSW
Ph: 02 9979 4949
Fax: 02 9979 4969

Ian Hutchinson is founder and Chief Engagement Officer of, specialists in employee engagement. Ian is one of Australia’s top presenters and has tertiary qualifications in business management, psychology and has studied internationally in career development. He is author of “Being a Great Place to Work” and “52 Strategies to Work Life Balance”.
Life by Design’s experience working with many Best Employers means they have a proven ability in creating a sustainable win-win culture through their unique self-driven approach. Central to Life by Design’s philosophy is helping employees take responsibility for driving their own engagement. They are creators of the world’s first employee engagement system, now licensed by companies as diverse as Westpac, 3 Mobile and Best Employers SAP and Vedior.

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