Press release
Fan Engagement
Fan Engagement
As per the report, the fan engagement market size has grown exponentially in recent years. It will grow from $5.54 billion in 2023 to $6.69 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The fan engagement market size is expected to see exponential growth in the next few years. It will grow to $14.40 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%.
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Surging Popularity Of Sports Fuels Growth In The Fan Engagement Market
The increasing popularity of sports is expected to propel the growth of the fan engagement market going forward. Sports refer to physical activities or games that involve structured competition between individuals or teams, often governed by rules or regulations. The popularity of sports is increasing due to advancements in technology and communication, increasing entertainment value, social interaction, and health benefits. Fan engagement catalyzes the popularity of sports by building a passionate and loyal fan base, driving viewership and attendance, attracting media coverage, generating revenue opportunities, and encouraging active participation and involvement. For instance, in December 2021, according to Pepperdine Digital Commons, a US-based digital repository and publication platform, sports franchises grew from 2.4% in 2021 to 5.0% in 2022. Furthermore, For instance, in May 2022, according to a report published by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3% in 2021 compared to last year. Therefore, the increasing popularity of sports and entertainment is driving the growth of the fan engagement market.
Enhancing Fan Engagement Through Personalized Marketing Technology
Major companies operating in the fan engagement market are developing advanced customer engagement tools, such as FanID, to improve products, services, and overall fan experiences. FanID is a unique identifier or digital identity used in the sports industry to enhance fan engagement and personalized marketing efforts. For instance, in January 2024, Sportradar AG, a Switzerland-based sports technology company, launched FanID, a one-of-a-kind marketing technology that personalizes fan engagement for sports rights holders and companies. This tool seeks to provide a better insight into fans' interests and purchasing intentions while increasing the value they bring sponsors. FanID facilitates scalable, direct connections with fans via personalized, timely, and relevant advertisements. To efficiently deliver personalized digital advertising material to fans, the method requires data gathering, connection, activation, and orchestration.
The fan engagement market covered in this report is segmented -
1) By Engagement Type: Personalized Messages, Live Video Calls, Master classes, Other Engagement Types
2) By User Location: Tier-1 Cities, Tier-2-3 Cities
3) By Application: Entertainment, Art, Social Media Personalities, Music, Other Applications
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Major companies operating in the fan engagement market are Samsung Electronics Co.Ltd., Microsoft Corporation, Intel Corporation, International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc. , Infosys Limited, Wipro Limited, LISNR Inc., Factoreal Systems Inc., Genius Sports, Medallion Arts Inc., InCrowd Sports Ltd., Onefootball, Choicely, Scribble Technologies Inc., Corite, Star Shoutout Inc., Show4me
Contents of the report:
1. Executive Summary
2. Fan Engagement Market Report Structure
3. Fan Engagement Market Trends And Strategies
4. Fan Engagement Market - Macro Economic Scenario
5. Fan Engagement Market Size And Growth
…..
27. Fan Engagement Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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