Explosive Growth Expected: Philippines Whey Protein Market to Expand at 6.44% CAGR Through 2030

According to MarkNtel Advisors study, The Philippines Whey Protein Market size is estimated to grow at a CAGR of around 6.44% during the forecast period, i.e., 2024-30.

Sedentary lifestyles and a high intake of processed foods mostly go hand in hand with urbanization. Moreover, due to the increase in the working population in the country, the consumer does not have sufficient time to prepare healthful food for daily nutrition. Therefore, the risk of diabetes has been increasing over time in the country. For instance,

Based on the International Diabetes Federation (IDF), the estimated number of people currently living with diabetes in 2021 is 4,303,900 in the Philippines. This would further increase to 5,456,300 by 2030 & and 7,503,900 by 2045.

Doctors often encourage diabetes patients to keep a healthy weight and avoid the negative effects of this disease. Consequently, patients with diabetes have embraced whey protein, as its consumption lowers blood sugar levels by ensuring the body retains the necessary amount of insulin and achieves a healthy weight. Therefore, owing to the increasing prevalence of diabetes all over the Philippines, the demand for whey protein-based products has increased within the country, thereby boosting the overall Philippines Whey Protein Market.

In addition, the high burden of obesity, which is further increasing and most prevalent among adolescents, the Philippines provides unlimited opportunities for whey protein-based products. Obesity increases the risk of many diseases and health problems, such as heart disease & high blood pressure. Thus, along with the trend of people being more conscious of the adversities of obese lifestyles, there would be a growing interest in healthier dietary choices. This would, hence, augment demand for whey protein supplementation in the Philippines and act as a significant driving force for market growth in the Philippines.

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Market Challenge: There has been a growing interest in alternative plant proteins due to the issue directly linked with the environmental impact of animal agriculture in the Philippines. Moreover, raising consumer awareness about the low-fat cholesterol and high fiber content of plant-based protein has further supported the adoption of plant-based proteins over whey protein. Thus, this had become a major market challenge for the growth of the Philippines Whey Protein market.

Nevertheless, in recent years, vegan diets have gained increasing popularity nationwide and consumers have kept themselves away from the consumption of animal-derived proteins. Therefore, it has impacted the demand for whey protein products constituted by animal origin negatively in the country, thus shrinking the Philippines Whey Protein Market.

Philippines Smart Home Market Key Players:

V3 Group
WheyLabs
Iovate Health Sciences International Inc.
Glanbia plc
USN UK Limited
SANN Corp
Others

By Product Type:

Whey Protein Concentrate (WPC)
Whey Protein Isolate (WPI)
Whey Protein Hydrolysate (WPH)

Out of all, the Whey Protein Isolate (WPI) segment grew at the highest market share during the historic period. The increasing interest of Filipinos in health and fitness has increased the adoption of Whey Protein Isolate (WPI) in the country, which has been attributed to the growth of the market. In addition, the various benefits of WPI such as muscle recovery, immunity, weight management, etc., have boosted the demand for these products. Again, consumer access to whey protein isolate through distribution channels such as supermarkets, specialty health stores, pharmacies, and e-commerce has increased, which has fueled segment growth. Moreover, the awareness of efficiency and result-oriented benefits from whey protein isolates has reached consumers over the last few years, which has further increased their demand compared to other kinds of proteins.

By Application:

Sports Nutrition
Food & Beverages
Dietary Supplements
Others (Animal Feed, Infant Formula, etc.)

Among them, Sports Nutrition held a significant share of the Philippine's Whey Protein Market. The market growth has been attributed to a significant rise in participation by the young population in sports and other physical activities in the Philippines. These individuals including sportspersons, athletes, fitness enthusiasts, etc., have started consuming higher amounts of whey protein to gain muscle mass and strength. With that, the demand for whey protein for sports nutrition has increased, propelling the growth of the overall segment. Moreover, the hosting of national or international sports events such as the FIVB Volleyball Men's World Championship, Philippines National Games, etc., along with sponsorships of athletes and fitness influencers in the country has also contributed to the promotion and consumption of whey protein products, driving the sports nutrition market growth.

By Price Range:

Budget
Economy
Premium
By Distribution Channel:

Online Stores
Offline
Supermarkets/Hypermarkets
Pharmacies
Others (Specialty Stores, Convenience Stores, etc.)
By End User:

Construction
Mining & Excavation
Logistics
Agriculture
Others

The agriculture sector leads the Philippines Whey Protein Market and holds approx. 70% market share. The high demand for agricultural machinery including tractors in the country is boosting the market growth. The usage of tractors in modern farming techniques further derives the market demand. Moreover, the Philippine government is actively supporting agricultural mechanisms through various schemes and policies that contribute to market growth. The sector's leadership is also established by the high availability of tractors made for small-scale farmers to fulfill their needs. The agricultural sector will continue to dominate the Philippines Whey Protein Market during the forecast period.

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By Region

Luzon
Visayas
Mindanao

Note: If you require specific information not covered in the current report, we can provide it through customized option

Explore Related Reports: -

India Whey Protein Market - https://www.marknteladvisors.com/research-library/india-whey-protein-market.html

US Whey Protein Market - https://www.marknteladvisors.com/research-library/us-whey-protein-market.html

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