Hand Towel Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share

How Big Is the Hand Towel Market Expected to Be, and What Will Its Growth Rate Be?
The hand towel industry has been witnessing a robust growth in the last few years. From a market size of $3.06 billion in 2024, it is predicted to increase to $3.25 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.2%. The substantial growth recorded in the past years can be linked to the growing consciousness regarding sanitation, the expansion of the hospitality industry, rising household needs, demand from industrial and commercial sectors, and eco-friendly initiatives.

The market size of hand towels is anticipated to exhibit robust growth in the coming years, increasing to $4.03 billion in 2029 with a 5.5% compound annual growth rate (CAGR). The expansion during the forecast period could be due to factors such as customisation and personalisation, advancements in material science, growing concerns about health and hygiene, the prevalence of online retail and e-commerce, as well as changes in consumer lifestyles. Dominant trends during the forecast period are expected to be the incorporation of intelligent textiles and IoT, the use of sustainable and biodegradable materials, fashionable and designer towels, towels with anti-microbial and anti-viral features, and subscription-based services.

What Are the Primary Growth Drivers for the Hand Towel Market?
Growing consciousness regarding hygiene in various countries worldwide is a significant contributor to the expansion of the hand towel market. Ensuring cleanliness and sanitation is crucial in protecting against and managing the spread of several harmful human afflictions such as cholera, diarrhea, ebola and the recent coronavirus. Regularly washing hands with soap is among the most effective methods of dodging or mitigating the spread of COVID-19 in the absence of a vaccine or cure. For example, as per the United Nations International Children's Emergency Fund, a United Nations agency based in the United States, 3 out of 4 individuals had access to basic sanitation amenities in 2022. Thus, escalating awareness about hygiene in different countries is anticipated to fuel the rise of the hand towel market.

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Who Are the Dominant Companies Influencing Hand Towel Market Trends?
Major companies operating in the hand towel market include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA, Hengan International Group Company Limited, Vinda International Holdings Limited, Asaleo Care Limited, Sofidel S.p.A., Georgia-Pacific LLC, WEPA Group, Metsä Tissue Corporation, CMPC Tissue S.A., KP Tissue Inc., Cascades Inc., Asia Pulp & Paper Group (APP), Towel Depot Inc., Springs Global US Inc., 1888 Mills LLC, J.R. United Industries Inc., Sunvim Group Co. Ltd., Aldar Tissues, EverShine Textile Co. Ltd., Wausau Paper Corp., Nine Space LLC, Santens NV, Towel Manufacturer USA, GM Exports, Dunroven House Inc., QIANXIANG Textile Co. Ltd., Behrens Group, WHR GmbH, Laguna Beach Textile Company, Dock and Bay Ltd., Koch Industries Inc., Covenant Tex Co. Ltd., Trident Limited, Vardhman Textiles Limited

How Is the Hand Towel Market Evolving?
The production of eco-friendly paper towels that do not contribute to deforestation, known as forest-friendly paper towels, is on the rise. These towels are created from a blend of bamboo and sugarcane. One such example is Who Gives A crap*, a company known for producing zero-waste, safe, plastic-free household items with an eco-friendly focus. It offers cost-effective kitchen towels made from tree-free materials that are both durable and highly absorbent, thanks to their 2-ply construction.

What Are the Different Segmentations in the Hand Towel Market?
The hand towel market covered in this report is segmented -

1) By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel
2) By Distribution Channel: Super markets And Hyper markets, Convenience Stores, Specialty Stores, Online Channels, Other Distribution Channels
3) By Application: Residential, Commercial

Subsegments:
1) By Rolled Paper Towels: Center-Pull Paper Towels, C-Fold Paper Towels, Roll Paper Towels
2) By Boxed Paper Towels: Standard Boxed Paper Towels, Premium Boxed Paper Towels
3) By Multifold Paper Towels: Z-Fold Paper Towels, M-Fold Paper Towels

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Which Region Is at the Forefront of the Hand Towel Market?
Asia-Pacific was the largest region in the hand towel market in 2023. North America was the second largest region in the hand towel market. The regions covered in the hand towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Is Covered In The Hand Towel Global Market Report?

- Market Size Analysis: Analyze the Hand Towel Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Hand Towel Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Hand Towel Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Hand Towel Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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