Tissue Towel Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

How Will the Tissue Towel Market Grow, and What Is the Projected Market Size?
Over the last few years, the tissue towel market has shown impressive growth. The market size is projected to rise from $28.13 billion in 2024 to $30.1 billion in 2025, representing a compound annual growth rate (CAGR) of 7.0%. The historical growth trend is associated with factors such as advancements in urbanization, an increase in consumer awareness towards hygiene, a boost in the disposable income, growth in the hospitality and healthcare sectors, as well as a rising trend in environmental sustainability.

The market size of tissue towels is projected to experience robust growth in the forthcoming years, swelling to $38.94 billion in 2029 with a compound annual growth rate (CAGR) of 6.6%. The surge in the forecasted period is attributed to enhanced awareness about hygiene among consumers, growth in disposable income, acceleration in urbanization, emergence of eco-friendly trends, burgeoning hospitality industry, and broadening of distribution networks. Key trends in the speculated time frame include the uptake of eco-friendly products, advancements in production technologies, innovating tissue towel products that are unique and personalized, creation of intelligent tissue towels, and the use of antimicrobial and multi-functional tissue towels.

What Key Elements Are Boosting Growth in the Tissue Towel Market?
Growth in the tissue towel market can be credited to the burgeoning hospitality industry. This industry offers a wide spectrum of services, including lodging, food, and entertainment to guests and travelers. The surge in the hospitality industry is influenced by factors like the rise in global travel, increased consumer demand for quality and service, economic development, and the creation of new destinations and amenities. Tissue towels play a significant role in this industry, providing a hygienic, convenient, and single-use solution for guests to dry their hands, thereby augmenting the overall cleanliness and guest satisfaction. As an example, Eurostat, a Luxembourg-based statistical office of the European Union, reported in July 2024, that about 719.0 million guest nights were clocked in short-stay accommodations booked via one of the four leading platforms in 2023, a considerable increase by 20.5% from 2022. Hence, the mushrooming hospitality industry is fueling the tissue towel market.

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Who Are the Major Industry Players Fueling Tissue Towel Market Expansion?
Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group

Which Key Developments Are Influencing the Tissue Towel Market?
The key players in the tissue towel market are focusing on creating revolutionary items like recycled fiber tissue towels to keep up with the increase in consumer preference for sustainable and eco-friendly goods. These disposable paper towels, which are crafted from recycled paper, are perfect for clean-up and drying tasks, and are commonly found in kitchens, bathrooms, and public washrooms. For example, Tork, a UK firm specialising in tissue and professional hygiene products, introduced in January 2024, soft and effective hand towels and toilet paper created from 100% recycled fibers. The fact that these products are completely made from recycled paper materials ensures that no new trees were cut down in their creation. These items offer excellent absorbency and sturdiness for their intended applications, such as hand drying or personal hygiene.

How Is the Segmentation of the Tissue Towel Market Defined?
The tissue towel market covered in this report is segmented -

1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses

Subsegments:
1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels
2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels
3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels
4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels

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What Is the Leading Region in the Tissue Towel Market?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Tissue Towel Global Market Report?

- Market Size Analysis: Analyze the Tissue Towel Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Tissue Towel Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Tissue Towel Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Tissue Towel Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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