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Obesity Trends Fueling Growth In The Gluten-Free Cereal Market: Major Factor in the Transformation of the Gluten-Free Cereals Market in 2025
"How Will the Gluten-Free Cereals Market Grow, and What Is the Projected Market Size?In recent times, the size of the gluten-free cereals market has swiftly expanded. The market value, which was $7.26 billion in 2024, is projected to reach $8.05 billion in 2025, indicating a compound annual growth rate (CAGR) of 10.9%. The significant increase during the previous period is associated with the growing number of celiac disease cases, heightened consciousness towards health and wellness, improved diagnostic procedures and awareness levels, a surge in the intake of nutritious food items, and a broadening understanding of disorders related to gluten.
In the coming years, there is an anticipation for swift expansion in the market size of gluten-free cereals, which is projected to escalate to $12.04 billion by 2029, with a compound annual growth rate (CAGR) pegged at 10.6%. The predicted growth within this period can be linked to several factors including rising health awareness, a growing demand for gluten-free crackers, an increasing occurrence of celiac and other related conditions, heightened health and wellness concerns, and a rising appetite from the millennial generation. The upcoming period also forecasts significant trends such as technological advancements aimed at lowering the cost of products, enhancements in ingredient processing techniques, advances in packaging technologies, innovative formulations in ingredients, and a surge in organic and non-GMO products.
What Factors Are Propelling the Expansion of the Gluten-Free Cereals Market?
The growth of the gluten-free cereal market is anticipated to be fuelled by the rising obesity rates. Obesity refers to a condition characterized by excessive body fat, earmarked by a Body Mass Index (BMI) of 30 or above, influenced by genetic factors, lifestyle, and socio-economic circumstances. Factors contributing to the growing obesity rates include shift towards a diet rich in processed and high-calorie foods, less active lifestyles, genetic predispositions, socio-economic factors restricting access to healthier food alternatives, and environmental elements hindering active living. Gluten-free cereals provide numerous nutritional benefits that not only aid individuals, including obese ones, in achieving and sustaining a healthier weight but are also nutrient-dense, lower-calorie options that promote digestive health. For example, the National Library of Medicine, a US-based governmental entity, predicted in January 2024 that the number of obese adults will reach 800 million in 2020 and escalate to 1 billion by 2030. Hence, the surge in obesity rates is fueling the growth of the gluten-free cereal market.
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Who Are the Major Industry Players Fueling Gluten-Free Cereals Market Expansion?
Major companies operating in the gluten-free cereals market are Conagra Brands Inc., The Hershey Company, Barilla G. e R. Fratelli S.p.A, Hero Group, Hain Celestial Group, Warburtons Limited, Dr. Schär AG/S.p.A, Erewhon, Bob's Red Mill, Freedom Foods LLC, The Kraft Heinz Company, Kellogg Canada Inc, Enjoy Life Foods, Nestlé S.A., Genius Foods, General Mills, FARMO SpA, London Foods Ltd., Alara Wholefoods, Katz Gluten Free, Silly Yaks Foods Pty Ltd., Rachel Pauls Food, Campbell Soup Company
Which Key Developments Are Influencing the Gluten-Free Cereals Market?
Leading firms in the gluten-free cereals market are innovating gluten-free corn cereal products to cater to the increasing demand for nutritionally balanced, allergen-friendly choices for young children. This form of corn cereal offers a nutritious and secure alternative for those with dietary restrictions requiring gluten-free options, promoting digestive health and overall growth. For instance, Beech-Nut Baby Food, an American baby food company, introduced Golden Corn Maize Cereal in February 2023, a gluten-free cereal for infants. This innovative gluten-free, nutrient-rich offering gives parents a healthy, allergy-friendly option when transitioning their babies to solid food. The cereal can be combined with breast milk, baby food purees from Beech-Nut, formula, or water, offering a nutritious and satisfying initial food for infants.
How Is the Segmentation of the Gluten-Free Cereals Market Defined?
The gluten-free cereals market covered in this report is segmented -
1) By Type: Sorghum, Quinoa, Buckwheat, Amaranth, Teff, Corn, Brown Rice, Other Types
2) By Consumer: Adults, Kids
3) By Distribution Channel: Conventional Store, Hotels and Restaurants, Educational Institutes, Specialty Services, Hospitals And Drug Stores
Subsegments:
1) By Sorghum: Whole Grain Sorghum, Sorghum Flour, Sorghum Flakes
2) By Quinoa: Quinoa Grain, Quinoa Flour, Quinoa Flakes
3) By Buckwheat: Whole Buckwheat, Buckwheat Flour, Buckwheat Groats
4) By Amaranth: Whole Amaranth Grain, Amaranth Flour, Amaranth Flakes
5) By Teff: Whole Teff Grain, Teff Flour, Teff Flakes
6) By Corn: Whole Corn, Corn Flour, Cornmeal
7) By Brown Rice: Whole Grain Brown Rice, Brown Rice Flour, Brown Rice Flakes
8) By Other Types: Millet, Oats (Certified Gluten-Free), Rice-based Cereal Products, Tapioca
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What Is the Leading Region in the Gluten-Free Cereals Market?
Asia-Pacific was the largest region in the gluten-free cereals Market in 2023. The regions covered in the gluten-free cereals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Gluten-Free Cereals Global Market Report?
- Market Size Analysis: Analyze the Gluten-Free Cereals Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Gluten-Free Cereals Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Gluten-Free Cereals Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Gluten-Free Cereals Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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