Press release
SMACK Communications develops new corporate branding and e-shop for Fillogy®
"Filling with a smile" is not only Fillogy's new product slogan®, but also the benchmark for the entire user experience. The most important advantages of the system are conveyed in an eye-catching way in several campaign motifs. Based on the new corporate design, the website was also completely redesigned and an online store was integrated.
"Our task was to create a consistent brand experience that is both visually and functionally convincing. The new website with integrated configurator and web store makes the products even more accessible and tangible for customers," says Regula Bathelt, Managing Director of SMACK Communications. The creative concept was developed by Creative Director Martin Bruss.
The new fillogy.com platform combines sophisticated UX design with intuitive navigation and an optimized customer journey. Customers can make their individual product configurations directly online and order them conveniently via the web store. The configurator ensures simple and transparent product customization, making the purchasing process much easier.
"With the redevelopment of our branding and our digital infrastructure, we are focusing on clear, customer-oriented communication and a strong visual identity. SMACK Communications supported us perfectly and took our brand to a new level," explains Barbara Wandke, Managing Director of Filling Evolution GmbH, which develops and distributes the Fillogy brand .®
With the launch of this comprehensive brand and digital strategy, SMACK Communications is once again setting new standards in the development of holistic, strategically sound brand presences and e-commerce solutions for B2B companies.
Further information: www.fillogy.com
SMACK Communications GmbH, Dagmar Thiam
Kurfürstendamm 194, 10707 Berlin
T +49 (0)30 700 159 531, welcome@smack-communications.com
The Berlin-based strategy and communications agency was founded in 1997 by Regula Bathelt and Martin Bruss and is one of the pioneers of integrated communications. The cross-media agency supports companies - usually as lead agency - in their international marketing activities at. It also focuses on investor communication and employer branding. The services include: Strategic branding, creative concepts, experience design as well as web and e-commerce solutions. Current clients include DockChemicals, Landeshauptstadt Mainz, NORMA Group, Kursana GmbH and RKW Group.
www.smack-communications.com
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