AI Video Generator/Editor Market to Hit $9.3 Billion by 2033: Transforming Content Creation with Automation

According to a new report by Allied Market Research, titled "AI Video Generator/Editor Market," the market was valued at $0.6 billion in 2023 and is projected to reach $9.3 billion by 2033, growing at a CAGR of 30.7% from 2024 to 2033.

AI video generators and editors utilize artificial intelligence to automate and enhance various aspects of video creation and editing. The market's growth is primarily driven by the increasing demand for automated content creation, which boosts efficiency and creativity in video production.

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Advancements in machine learning and deep learning further accelerate growth by enabling more sophisticated editing and video generation capabilities. However, challenges such as high implementation costs and significant computational requirements may hinder adoption.

Despite these restraints, the rising demand for immersive experiences, including virtual reality and interactive videos, presents lucrative opportunities for AI-powered video solutions to transform content delivery.

Based on components, the global artificial intelligence (AI) video generator/editor market share was dominated by the software segment in 2023 and is expected to maintain its dominance in the upcoming years, owing to the increasing demand for advanced editing features, automation capabilities, and continuous software updates that enhance functionality and user experience, which propels the segment growth in the market.

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By enterprise size, the large enterprises segment accounted for the largest share in 2023, owing to their substantial investment capacity, need for advanced AI-driven video solutions, and demand for scalable, high-performance tools to handle complex video production and large-scale content creation, which propels overall market growth.

However, the small to medium-sized enterprises segment is expected to attain the largest CAGR of 33.1% from 2023 to 2033 and is projected to maintain its lead position during the forecast period, owing to increasing affordability of AI video tools, ease of use, and growing demand for efficient content creation solutions among smaller businesses. Thereby, driving the growth of this segment in the global artificial intelligence (AI) video generator/editor market.

By platform, the desktop segment accounted for the largest share in 2023, contributing for more than two-thirds of the artificial intelligence (AI) video generator/editor market revenue. This is attributed to its superior processing power, advanced video generating/editing features, and preference among professionals for high-quality and complex video production tasks, which is further expected to propel the overall market growth. However, the mobile segment is expected to attain the largest CAGR of 34.3% from 2023 to 2033 and is projected to maintain its lead position during the forecast period, owing to the increasing adoption of smartphones, enhanced mobile processing capabilities, and the growing demand for on-the-go video editing solutions among users and content creators. Thereby, driving the growth of this segment in the global artificial intelligence (AI) video generator/editor market.

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By region, North America dominated the market share in 2023 for the artificial intelligence (AI) video generator/editor market due to the region's advanced technological infrastructure, high adoption rates of AI technologies, and significant investments in innovation and development by leading tech companies propel the growth of the artificial intelligence (AI) video generator/editor market in North America region. However, Asia-Pacific is expected to exhibit the highest growth during the AI video generator market forecast period owing to an increase in digitalization, rise in adoption of AI technologies, expansion in content creation industries, and strong government support for innovation.

The AI video generator/editor market is undergoing significant transformation, driven by the integration of machine learning (ML) algorithms that enable the automatic analysis of video content, such as object detection, scene recognition, and emotion analysis. These ML capabilities allow AI-powered tools to edit videos and generate video more efficiently by identifying and enhancing critical elements within the footage, reducing the need for manual input.

In addition, the use of natural language processing (NLP) for automated video generation allows users to create videos from text input, where the AI interprets written instructions and generates relevant visual content. This trend is particularly beneficial for content creators looking to automate video production based on data, such as turning blog posts or reports into engaging video formats, which is expected to future drive the market growth.

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Moreover, cloud-based video editing platforms are gaining momentum, which provides users with scalable and flexible solutions. These platforms leverage cloud computing to offer real-time video generating/editing, collaboration, and storage without the need for powerful local hardware, which is expected to drive market growth. Furthermore, AI is increasingly being combined with augmented reality (AR) and virtual reality (VR) technologies to create immersive and interactive video experiences. This trend is opening up new possibilities in fields such as gaming, advertising, and e-commerce, where dynamic and engaging content is important.

Key findings of the study

1. By Component, the software segment led the AI video generator/editor market size in terms of revenue in 2023.

2. By Deployment, the On-Premises segment led the AI video generator market size in terms of revenue in 2023.

3. By Enterprise Size, the Small and Medium Enterprises segment is anticipated to have the fastest growth for artificial intelligence (AI) video generator/editor market growth.

4. By Platform, the Desktop segment dominated the AI video generator market size in terms of revenue in 2023.

5. By Source, the Text to Video segment dominated the artificial intelligence (AI) video generator/editor market in terms of revenue in 2023.

6. By Application, the Social Media segment is anticipated to have the fastest growth for artificial intelligence (AI) video generator/editor market growth.

7. By region, North America generated the highest revenue in 2023.

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The key players profiled in the AI video generator market analysis are Synthesia Limited, HeyGen Technology Inc., CapCut, TechSmith Corporation, PearlMountain, Lumen5, DESIGNS.AI, GliaStudio, RAWSHORTS, INC, Muse.ai, Pictory.ai, ADOBE INC., KineMaster Corporation, Wondershare Technology Group Co., Ltd., Invideo, Vimeo.com, Inc., Descript, and Veed Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the artificial intelligence (AI) video generator/editor industry.

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