A Deep Dive into Video On Demand Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034

What Are the Market Size and Growth Forecast for the Video On Demand Market?
Rapid strides have been made in recent years with regards to the size of the video on demand market. This market is projected to balloon from $129.66 billion in 2024 to $153.97 billion in 2025, representing a compound annual growth rate (CAGR) of 18.7%. Factors such as increased internet access, widespread adoption of smartphones and tablets, content licensing agreements, and changes in consumer preferences have significantly contributed to the notable growth observed in the historic period.

In the forthcoming years, the video on demand market size is anticipated to witness a swift expansion. The market value is predicted to reach $302.39 billion by 2029, growing at a compound annual growth rate (CAGR) of 18.4%. This surge during the forecast period can be associated with worldwide expansion, production of unique content, the merging of entertainment, collaborations, and bundling. Also, the forecast period is expected to be dominated by trends such as vertical integration, globalized content, interactive content experiences, ad-supported models, and data-driven customization.

What Is Contributing to the Growth of the Video On Demand Market?
The video-on-demand market is projected to rise due to an escalating need for digital media devices. These are tools that handle, process, transfer, or portray digital information. The boost in digital media devices such as smartphones, tablets, and smart TVs emerges from the growing customer inclination for mobile entertainment and easy availability of digital content. VOD services provide a massive array of digital content, stretching from motion pictures to exclusive programming, urging customer expenditure in digital media devices for easy access to favored programs and films through streaming services. For example, a report by ConsumerAffairs, an American consumer news and advocacy group, stated in September 2023 that about 97% of Americans owned a feature phone or smartphone in 2022, and predicted a future rise in the number of US smartphone users to over 364 million by 2040. Hence, the burgeoning need for digital media devices fuels the expansion of video on demand.

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Which Key Market Leaders Are Driving Video On Demand Industry Growth?
Major companies operating in the video on demand market are Netflix Inc., Paramount+, YouTube, Hulu, Disney+ Hotstar, Amazon Prime Video, Starz Inc., Apple TV+, Acorn TV, Max, Crunchyroll LLC, Vimeo Inc., Fandango Media LLC, Kaltura Inc., Tubi Inc., Mubi, MX Player, Crackle Plus LLC, BritBox, Kanopy, Dacast Inc., ESPN Inc., Discovery Plus, Rakuten TV, ViacomCBS Inc

What Are the Emerging Trends in the Video On Demand Industry?
The focus in the video-on-demand market among prominent companies is shifting towards advancing AI-based technologies, such as AI-influenced streaming technology. The objective of this shift is to ensure a seamless viewing experience across diverse devices and network conditions, augment user satisfaction, and minimize buffering issues. These AI-driven methods are incorporated into streaming platforms to augment content delivery, user experience, and content recommendation. For example, Sportradar AG, a sports technology firm based in Switzerland, introduced Sportradar 4Sight in March 2024. This AI-influenced streaming technology is designed to revamp the presentation of sports. The technology integrates ultra-quick data into live streams, offering continuous engaging statistics appearing in real-time, from measurements such as serve speed, ball bounces, to total shots in each rally. This technology is captivating for the incoming generation of tennis fans who desire more immersive and personalized experiences.

What Are the Main Segments in the Video On Demand Market?
The video on demand market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Platform Type: Smartphones, Tablets/Laptops, Smart TVs, Other Platform Types
3) By Business Model: Transactional Video on Demand, Subscription Video on Demand, Advertisement Video on Demand, Other Business Models,
4) By End-Users: Media, Entertainment, and Gaming, Travel and Hospitality, Education, Other End-Users

Subsegments:
1) By Solutions: Video Content Management, Video Streaming Solutions, Video Delivery Solutions, Video Encoding Solutions
2) By Services: Cloud-Based Services, Subscription-Based Services, Advertising-Based Services, Pay-Per-View Services

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Which Geographic Area Leads the Video On Demand Market?
North America was the largest region in the video on demand market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Video On Demand Global Market Report?

- Market Size Analysis: Analyze the Video On Demand Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Video On Demand Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Video On Demand Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Video On Demand Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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