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Intersection Of Social Media Monitoring And Sentiment Analytics Systems: Major Factor in the Transformation of the Sentiment Analytics Systems Market in 2025

02-07-2025 07:53 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Sentiment Analytics Systems Market Insights

Sentiment Analytics Systems Market Insights

How Will the Sentiment Analytics Systems Market Grow, and What Is the Projected Market Size?
The sentiment analytics systems market has expanded exponentially in recent years. It will grow from $3.26 billion in 2024 to $4.29 billion in 2025, at a CAGR of 31.8%. This growth is attributed to high utilization in healthcare for patient feedback analysis, adoption by government agencies for citizen sentiment monitoring, the development of sentiment analysis platforms for enterprise solutions, and increasing use for sentiment-aware advertising.

The sentiment analytics systems market is projected for exponential growth, reaching $12.78 billion by 2029, with a CAGR of 31.4%. The growth is driven by the demand for real-time sentiment analysis, the rise in social media monitoring, advancements in NLP, and usage in political campaigns. Key trends include CRM system integration, advancements in technology, the expansion of sentiment analysis APIs, employee sentiment analysis, and adoption in financial markets.

What Key Elements Are Boosting Growth in the Sentiment Analytics Systems Market?
The growing implementation of social media monitoring is set to propel the sentiment analytics systems market forward. Social media monitoring involves tracking, analyzing, and responding to discussions and mentions of a brand, product, or topic across various social platforms. The increasing adoption of social media monitoring is attributed to its ability to provide real-time insights into consumer behavior, market trends, and brand perception, enabling businesses to make data-driven decisions. Sentiment analytics systems help companies analyze public sentiment more effectively, enhancing their social media strategies. For instance, in February 2024, Backlinko, a US-based SEO expert, reported that Facebook's daily active user growth rate increased by 5.1% year-over-year, up from 4.4% in 2022. As a result, the rise in social media monitoring is fueling the expansion of the sentiment analytics systems market.

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Who Are the Major Industry Players Fueling Sentiment Analytics Systems Market Expansion?
Major companies operating in the sentiment analytics systems market report are Amazon Web Services Inc.; Google LLC; Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; Salesforce Inc; Adobe Inc.; Twilio Inc.; Splunk Inc.; SAS Institute Inc.; SAP SE; NICE Ltd.; Qualtrics; Nuance Communications Inc.; Medallia Inc.; Verint Systems Inc.; Sprinklr Inc.; Cision Ltd.; Zoho Corporation Pvt. Ltd.; Sprout Social Inc.; Emplifi Inc.; Quid; Meltwater; Lexalytics Inc.; MonkeyLearn Inc.

Which Key Developments Are Influencing the Sentiment Analytics Systems Market?
Companies in the sentiment analytics systems market are integrating AI-powered sentiment analysis tools to enhance enterprise user experience and optimization. These tools utilize artificial intelligence, particularly natural language processing (NLP), to evaluate text data and determine the emotional tone conveyed. For instance, in July 2022, Userlytics Corporation, a US-based global UX research platform, incorporated Amazon-powered sentiment analysis into its services. This integration enhances its global UX research platform, allowing clients to gain qualitative insights into user experience. The company's UX design consulting service aids in identifying design challenges and crafting customized solutions, incorporating UX principles into IoT, machine learning, and AI applications.

How Is the Segmentation of the Sentiment Analytics Systems Market Defined?
The sentiment analytics systems market covered in this report is segmented -

1) By Type: Cloud-Based, On-Premise
2) By Deployment Model: Private, Public, Hybrid
3) By Organization Size: Small And Medium Enterprises (SMEs), Large Enterprises
4) By Application: Banking, Financial Services, And Insurance (BFSI), Healthcare And Life Sciences, Education, Media And Entertainment, Retail, Government, Transportation And Logistics, Other Applications

Subsegments:
1) By Cloud-Based: SaaS (Software As A Service) Solutions, Cloud-Hosted Analytics Platforms, AI-Powered Cloud Solutions
2) By On-Premise: On-Premise Software Solutions, Customizable In-House Sentiment Analytics Systems

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What Is the Leading Region in the Sentiment Analytics Systems Market?
North America was the largest region in the sentiment analytics systems market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sentiment analytics systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Sentiment Analytics Systems Global Market Report?

- Market Size Analysis: Analyze the Sentiment Analytics Systems Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Sentiment Analytics Systems Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Sentiment Analytics Systems Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Sentiment Analytics Systems Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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