E-commerce Driving Growth In Personal Hygiene Market: Major Factor in the Transformation of the Personal Hygiene Market in 2025

"How Will the Personal Hygiene Market Grow, and What Is the Projected Market Size?
The personal hygiene market has grown steadily in recent years. It will rise from $607.56 billion in 2024 to $636 billion in 2025, at a CAGR of 4.7%. The growth is attributed to public health awareness, improved living standards, the influence of advertising and media, urbanization trends, and innovations in product formulation and development.

The personal hygiene market is expected to grow steadily, reaching $759.66 billion by 2029 at a CAGR of 4.5%. This growth is driven by global health concerns, the growth of e-commerce, innovations in sustainable products, an aging population, and pandemic-induced hygiene practices. Major trends include product customization, the rise of clean and green products, integration of technology, and an elevated e-commerce experience focusing on wellness and holistic health.

What Key Elements Are Boosting Growth in the Personal Hygiene Market?
The expansion of e-commerce is expected to drive the growth of the personal hygiene market. E-commerce facilitates the online purchase of personal hygiene products, providing consumers with easy access to a variety of options from the convenience of their homes. The increasing popularity of online shopping has enhanced the availability and accessibility of personal hygiene products. For instance, in November 2023, the United States Census Bureau, a US government agency, reported that e-commerce sales in Q2 2023 increased by 7.5% (or 1.4%) compared to Q2 2022, while total retail sales grew by 0.6% (or 0.4%). Additionally, online purchases accounted for 15.4% of total retail sales in Q2 2023. As a result, the rise of e-commerce is driving the expansion of the personal hygiene market.

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Who Are the Major Industry Players Fueling Personal Hygiene Market Expansion?
Major companies operating in the personal hygiene market are Costco Wholesale Corporation, The Kroger Co., Johnson & Johnson Services Inc., Carrefour S.A., Procter & Gamble Limited, Unilever Plc, L'Oréal S.A., 3M Company, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group, Estée Lauder Companies Inc., Kao Corporation, B. Braun Melsungen AG, Amway Corporation, Beiersdorf AG, Shiseido Company Limited, Unicharm Corporation, Coty Inc., Mary Kay Inc., Avon Products Inc., Paul Hartmann AG, Croda International plc, Revlon Inc., Oriflame Cosmetics AG, Natura & Co Holding SA, L'Occitane en Provence, Vini Cosmetics Pvt. Ltd.

Which Key Developments Are Influencing the Personal Hygiene Market?
Major companies in the personal hygiene market are launching innovative hygiene solutions, such as advanced hand sanitizers, to increase revenue. These sanitizers offer enhanced antimicrobial efficacy while providing better skin protection, moisture retention, and faster drying. For instance, in March 2022, Purell, a US-based hand sanitizer company, introduced PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam. The Naturals Foam contains a 91% biobased formula derived from plant-based ethanol and is available in recyclable pump bottles. The 2in1 Moisturizing Foam features a blend of antioxidants and vitamins B3 and E, providing hydration alongside germ protection.

How Is the Segmentation of the Personal Hygiene Market Defined?
The personal hygiene market covered in this report is segmented -

1) By Product: Soaps, Hand Sanitizers, Bath And Shower Products, Face Care Products, Other Products
2) By Gender: Unisex, Male, Female
3) By Distribution Channel: Online, Offline

Subsegments:
1) By Soaps: Bar Soaps, Liquid Soaps, Antibacterial Soaps, Specialty Soaps
2) By Hand Sanitizers: Gel Hand Sanitizers, Foam Hand Sanitizers, Spray Hand Sanitizers, Alcohol-Based vs. Alcohol-Free
3) By Bath And Shower Products: Body Washes, Shower Gels, Bath Oils And Salts, Exfoliating Scrubs
4) By Face Care Products: Cleansers, Facial Wipes, Exfoliators, Masks and Treatments
5) By Other Products: Deodorants, Feminine Hygiene Products, Oral Hygiene Products, Miscellaneous Personal Care Items

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What Is the Leading Region in the Personal Hygiene Market?
Asia-Pacific was the largest region in the personal hygiene market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Personal Hygiene Global Market Report?

- Market Size Analysis: Analyze the Personal Hygiene Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Personal Hygiene Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Personal Hygiene Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Personal Hygiene Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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