AdTech Industry is Expect to Lucrative Growth USD1499.7 Billion Report 2024-2031 | Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporation, Google Incorporation

Global AdTech Market reached US$ 512.8 billion in 2022 and is expected to reach US$ 1499.7 billion by 2031, growing with a CAGR of 14.6% during the forecast period 2024-2031.

The AdTech market report provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. With a commitment to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Leveraging a combination of qualitative and quantitative research methods, the company offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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AdTech (Advertising Technology) refers to the tools, software, and platforms used by advertisers and marketers to manage, deliver, and optimize digital advertising campaigns. It encompasses a wide range of technologies that facilitate ad targeting, data collection, programmatic advertising, campaign management, and analytics. AdTech includes technologies such as demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools, all of which enable more efficient and personalized advertising. AdTech is crucial for delivering ads across various channels, such as websites, mobile apps, social media, and video platforms, helping advertisers reach their target audience effectively while optimizing performance and maximizing ROI.

Forecast Growth Projected:

The Global AdTech Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

List of the Key Players in the AdTech Market:

Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporation, Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation and Verizon.

Industry Development:

On June 28, 2023, Deutsche Telekom AG, Orange SA, Telefónica SA, and Vodafone Group Plc joined forces to implement a privacy-by-design digital marketing technology platform across Europe.

Research Methodology

Our research methodology combines both qualitative and quantitative approaches to provide you with a thorough market analysis. We begin by gathering data from trusted industry reports and databases (secondary research), followed by primary research through surveys and interviews with key experts. We then apply advanced statistical tools to analyze the data, uncover trends, and assess market dynamics. Additionally, we use market segmentation and Porter's Five Forces analysis to evaluate competition. This approach ensures that the insights we provide are reliable, actionable, and tailored to support your decision-making process.

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Segment Covered in the AdTech Market:

By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others)

By Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others

By Enterprise Size: Small And Medium Enterprise (SME), Large Enterprise

By Platform: Mobile, Web, Others

By End-User: Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, Others

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, Market Access, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Regional Analysis for AdTech Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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Frequently asked questions:

➠ What is the global sales value, production value, consumption value, import and export of AdTech market?

➠ Who are the global key manufacturers of the AdTech Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?

➠ What are the AdTech market opportunities and threats faced by the vendors in the global AdTech Industry?

➠ Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?

➠ What focused approach and constraints are holding the AdTech market?

➠ What are the different sales, marketing, and distribution channels in the global industry?

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About Us -

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

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