Press release
Public Opinion And Election Polling Global Market Poised to Reach $10.23 Billion by 2029: Steered by Social Media Influence and Diversity
Public Opinion And Election Polling Market Size
What Is The Projected Market Size Of The Global Public Opinion And Election Polling Market And Its Growth Rate?
• 2024 Market Size: $8.7 billion
• 2025 Market Size: $8.93 billion (2.7% CAGR)
• 2029 Market Size: $10.23 billion (3.5% CAGR)
Influences such as media coverage, political events, demographic shifts, and socio-economic factors have contributed to the market's steady growth. Trends such as social media influence and adaptation to societal changes are expected to fuel market expansion further.
What Is Driving The Growth In The Public Opinion And Election Polling Global Market?
The increasing need for public opinion is fueling the growth of the public opinion and election polling market. As tools for measuring people's views about a wide variety of topics, public opinion polls are instrumental in making strategic decisions in government and business operations. This requirement for public opinion in strategic decision making is aiding the market's growth.
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Who Are the Key Players Driving Public Opinion And Election Polling Global Market Growth?
• Nielsen Holdings plc
• Ipsos SA
• SurveyMonkey Market Research Solutions
• YouGov plc
• Gallup Inc.
• Marist Institute for Public Opinion
• Harris Insights & Analytics LLC
• Gnosis Partners LLC
• Morning Consult LLC
• Group Dynamics In Focus LLC (and many others)
What Are The Key Trends In The Public Opinion And Election Polling Global Market?
• Social media influence
• Globalization of polling practices
• Response rate challenges
• Public trust in polling
• Adaptation to societal changes
What Are The Segments Of The Global Public Opinion And Election Polling Global Market?
1) Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) Application: Public Opinion, Election Polling
Which Region Leads The Public Opinion And Election Polling Global Market?
North America held the largest share of the public opinion and election polling market in 2024, with Western Europe coming second. The market's report covers Asia-Pacific, Western Europe, Eastern Europe, North America, South America, The Middle East, and Africa.
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What Is Covered In The Public Opinion And Election Polling Global Market Report?
• Market Size Analysis: Analyze the Public Opinion And Election Polling Market size by key regions, countries, product types, and applications.
• Market Segmentation Analysis: Identify various subsegments within the Public Opinion And Election Polling Market for effective categorization.
• Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
• Growth Trends Analysis: Examine individual growth trends and prospects in the Public Opinion And Election Polling Market.
• Market Contribution: Evaluate contributions of different segments to the overall Public Opinion And Election Polling Market growth.
• Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
• Industry Challenges: Analyze challenges and risks affecting the Public Opinion And Election Polling Market.
• Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the Public Opinion And Election Polling Market.
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