Press release
OTT Streaming Market: Understanding the Projected Growth, Key Drivers, and Emerging Trends
OTT Streaming Market
What Is The Projected Market Size Of The Global OTT Streaming Market And Its Growth Rate?
• In 2024, the OTT Streaming market was valued at $195.68 billion and is expected to grow to $224.55 billion in 2025 with a CAGR of 14.8%.
• The rising internet penetration, change in viewing habits, mobile device proliferation, and original content creation contribute to the market growth.
• The market is projected to grow to $406.04 billion in 2029 at a CAGR of 16.0%. This growth can be attributed to the global expansion of OTT services, integration with smart devices, hybrid content models, and partnerships.
What Is Driving The Growth In The OTT Streaming Market?
The OTT streaming market growth is primarily driven by the shift in customers' behavioural preferences from traditional broadcasting services towards on-demand video and music subscriptions. Factors such as on-demand services, ease of access and increasing customer base are significantly contributing to the growth. For instance, in Q2 of 2023, Netflix reported an increase of 5.9 million global subscribers from the previous quarter confirming the rising trend towards OTT streaming services.
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Who Are the Key Players Driving OTT Streaming Market Growth?
Major players in the OTT streaming market include:
• Amazon.com Inc.
• Apple Inc.
• Alphabet Inc.
• Google LLC
• Microsoft Corporation
• AT&T Inc.
• The Walt Disney Company
• Tencent Holdings Limited
• Discovery Inc.
• Netflix Inc., and others
What Are The Key Trends In The OTT Streaming Market?
Key market trends include:
• Hybrid models and bundling services
• Integration of AI and personalization
• Sports and esports streaming
• Offline viewing options
• Ad-supported streaming options
What Are The Segments Of The Global OTT Streaming Market?
The market is segmented by:
• Device Type: Smartphones, Smart TV's, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices
• Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources
• User Type: Commercial, Personal
• End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness
Which Region Leads The OTT Streaming Market?
Asia-Pacific was the largest region in OTT streaming market in 2024 and is expected to continue its growth. Additionally, the Middle East is anticipated to be the fastest-growing region in the market share during the forecast period.
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What Is Covered In The OTT Streaming Market Global Market Report?
- Market Size Analysis: Analyze the OTT Streaming Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the OTT Streaming Market for practical categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall OTT Streaming Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the OTT Streaming Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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