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Global Pasta Market: Key Players Emphasizing on Expanding Product Portfolio to Strengthen Market Presence, observes TMR
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The longer shelf life of pasta and its easy-to-cook features are the primary factors boosting the demand for different types of pasta across the globe. Moreover, the easy availability of pasta owing to the increasing number of distribution channels worldwide is estimated to fuel the global pasta market. Furthermore, the introduction of gluten-free and wheat-based pasta is significantly accelerating the market’s growth. Key players in the market are focusing on advertising and marketing campaigns to increase their market penetration and encourage the growth of the market.
The global pasta market can be classified on the basis of type into dried pasta and fresh pasta. On the basis of shape, the market can be categorized into noodles, macaroni, spaghetti, and others. The size, share, and the estimated growth rate of each segment have been discussed in the market research report.
From a geographical perspective, at present, Europe leads the global pasta market and accounts for a massive share. The rapid growth of this region can be attributed to the number of innovations related to pasta and tastemakers to expand the product portfolio and attract a large number of consumers. In addition, a substantial rise in the number of nuclear families and changing lifestyles of the consumers are expected to augment the pasta market in Europe. North America is projected to follow Europe throughout the forecast period with significant share in the global market.
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Some of the prominent players operating in the global pasta market are Campbell Soup Company, American Italian Pasta Company, General Mills, Fiori-Bruna Pasta Products, Inc., Nissin Foods Holdings Co., Ltd., ConAgra Foods, Inc., Barilla Holding S.p.A Archer Daniels Midland Company, Sbarro, Inc., Armanino Foods of Distinction Inc., and Strom Products Ltd. The research study offers a complete evaluation of the competitive scenario of the global pasta market, along with a list of the leading players operating in it. The key strategies adopted by these players have been highlighted in the study in order to give a clear picture of the market.
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