Global Digital Video Advertising Market: Projected Market Size, Growth Rate, and Market Trends

Unprecedented Growth Expected in Digital Video Advertising Market, Driven by Increasing Internet and Mobile Penetration, Data Analytics and Targeting, and Social Media Video Integration

What Is The Projected Market Size Of The Global Digital Video Advertising Market And Its Growth Rate?

The market for digital video advertising has experienced significant growth and is expected to sustain this trend:

• The market size has grown from $104.65 billion in 2024 to $140.18 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 34.0%.
• The expected market size by 2029 is $458.37 billion with a CAGR of 34.5%.
• Growth during the historic period was driven by increased internet and mobile penetration, data analytics and targeting, mobile app growth, and social media video integration.
• The forecast period will see growth attributed to the use of smart TVs and connected devices, interactive video formats, programmatic advertising, and increased globalization of content.

What Is Driving The Growth In The Digital Video Advertising Market?

The digital video advertising market is primarily driven by increased digital media usage globally. Digital media platforms are seen promoting various brands, and the surge in digital media consumption across different platforms has uncovered fresh opportunities. For instance, Forbes reported that global social media users reached an all-time high of 4.9 billion in 2023, with this number projected to rise to approximately 5.85 billion by 2027. This increasing usage of digital media is fuelling the growth of the digital video advertising market.

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Who Are the Key Players Driving Digital Video Advertising Market Growth?

Prominent players in the digital video advertising market include:

• Google LLC
• Verizon Media
• Comcast
• Meta Platforms Inc.
• Tencent Holdings Ltd
• ByteDance Ltd
• Amazon Advertising
• LinkedIn Corporation
• Snap Inc., Twitter Inc.
• Hulu Ad Manager
• Roku Inc.
• Pinterest Inc.
• The Trade Desk Inc.
• Youku Tudou Inc, Vimeo Ads
• Tremor International Ltd

What Are The Key Trends In The Digital Video Advertising Market?

Key trends in the digital video advertising market include:

• AI for ad optimization
• 360-degree and virtual reality (VR) video ads
• User-generated content (UGC) in video ads
• Measurement and attribution metrics
• Cross-channel marketing.

What Are The Segments Of The Global Digital Video Advertising Market?

The digital video advertising market is segmented by:

1. Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types.
2. Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3. End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users

Which Region Leads The Digital Video Advertising Market?

North America leads the digital video advertising market, representing the largest region in 2024. The report also covers other significant areas such as Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.

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What Is Covered In The Digital Video Advertising Market Global Market Report?

The Digital Video Advertising Market Global Market Report includes:

• Market Size Analysis: Analyze the Digital Video Advertising Market size by key regions, countries, product types, and applications.
• Market Segmentation Analysis: Identify various subsegments within the Digital Video Advertising Market for effective categorization.
• Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
• Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
• Market Contribution: Evaluate contributions of different segments to the overall Digital Video Advertising Market growth.
• Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
• Industry Challenges: Analyze challenges and risks affecting the Digital Video Advertising Market.
• Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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