Press release
Surge in Humectants Market: Insights into Market Size, Growth Rate, Key Players, and Trends
Humectants Market Share
The global humectants market is witnessing strong growth and set to reach new heights in the coming years.
What Is The Projected Market Size Of The Global Humectants Market And Its Growth Rate?
• Humectants market recorded significant growth recently. Rising from $30.6 billion in 2024 to $32.74 billion in 2025, with a compound annual growth rate (CAGR) of 7.0%.
• Growth factors include the burgeoning food and beverage industry, increasing demand in the pharmaceutical sector, prevalence of dry and sensitive skin conditions, and expanding agricultural demand.
• The market is projected to sustain dynamic growth, hitting $45.81 billion by 2029 at a CAGR of 8.8%.
• Future growth can be attributed to factors like the rising clean beauty movement, popularity of e-commerce platforms, growth in functional foods and nutraceuticals, innovations in healthcare applications, and concerns over global water scarcity.
What Is Driving The Growth In The Humectants Market?
The surge in demand for cosmetics is driving the growth of the humectants market. The role of humectants in cosmetics is crucial as it attracts moisture from the air into the skin's outer layer, enhancing user appearance. For example, the Canadian cosmetics market, which generated around USD 1.24 billion in 2021, is projected to accrue USD 1.8 billion revenue by 2024 as per a July 2022 report by the International Trade Administration, US Department of Commerce. The escalating demand for cosmetic products is thus propelling the humectants market forward.
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Who Are the Key Players Driving Humectants Market Growth?
Prominent companies steering the humectants market include:
• Ashland Global Holdings Inc.
• Barentz International BV
• Brenntag SE
• Cargill Incorporated
• DuPont Tate & Lyle Bio Products Company LLC
• Ingredion Incorporated
• Corbion N.V
• The Lubrizol Corporation
• Vantage Specialty Chemicals Inc.
• VMP Chemiekontor GmbH
• Lipo Chemicals Inc.
What Are The Key Trends In The Humectants Market?
Key trends impacting the humectants market include:
• Innovations in packaging
• Personalization in personal care products
• Advances in biotechnology
• Cross-industry collaboration
• Breakthroughs in formulations.
What Are The Segments Of The Global Humectants Market?
• By Product: Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Other Products
• By Source: Synthetic, Natural
• By Application: Food And Beverages, Oral And Personal Care, Pharmaceuticals, Animal Feed, Paint And Coating, Pesticides, Other Applications
Which Region Leads The Humectants Market?
North America held the largest share of the humectants market in 2024. However, the fastest-growing region is Asia-Pacific. The report includes market insights on regions such as Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Humectants Market Global Market Report?
- Market Size Analysis: Analyze the Humectants Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Humectants Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Humectants Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Humectants Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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