Gut Health Supplement Market to Reach US$22.6 Bn by 2030, Growing at 8.9% CAGR, PMR Study

Introduction:

Gut health has become a focal point in health and wellness discussions over the past few years. With the increasing awareness about the crucial role of the gut microbiome in overall health, demand for supplements that promote gut health has surged. The global gut health supplement market is expanding rapidly, driven by the growing popularity of probiotics, prebiotics, and other digestive health aids. The forecasted growth for the global market indicates a bright future, with many opportunities for innovation and expansion.

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Market Forecast and Growth Potential: The global gut health supplement market is forecast to expand at a compound annual growth rate (CAGR) of 8.9%. This growth is expected to propel the market value from US$12.4 billion in 2023 to US$22.6 billion by the end of 2030. Several factors, including increasing awareness about gut health, growing demand for natural health solutions, and innovations in supplement formulations, contribute to this optimistic outlook.

Key Growth Determinants:

Rising Awareness of Gut Health: Consumers are becoming more educated on the importance of gut health, its impact on immunity, mental well-being, and overall vitality. This has contributed to a surge in demand for gut health supplements.

Health and Wellness Trends: The global shift towards healthier lifestyles, including diets that support gut microbiota, has positively influenced the demand for supplements such as probiotics, prebiotics, and fiber-rich products.

Increased Digestive Disorders: The rising prevalence of digestive issues, such as irritable bowel syndrome (IBS), bloating, and constipation, has led to a growing number of consumers seeking supplements for digestive relief and overall gut support.

Evolving Consumer Preferences: Consumers are seeking more natural and plant-based alternatives, contributing to the growth of non-dairy and vegan gut health supplements.

Key Trends and Opportunities:

Probiotic and Prebiotic Innovations: Ongoing advancements in probiotic and prebiotic formulations, including those that target specific strains for different health conditions, are a significant opportunity for market players.

Personalized Nutrition: As personalized healthcare continues to evolve, there is an increasing trend of customized supplements tailored to an individual's unique microbiome, providing potential for future market growth.

Increased Use of Gut Health Supplements in the Elderly Population: As the global population ages, gut health has become a priority for older adults. This demographic is expected to drive significant demand for digestive supplements.

Major Growth Barriers:

Regulatory Challenges: The regulatory framework around gut health supplements varies across regions, which could potentially slow down market growth as companies need to navigate these regulations carefully.

Misinformation and Consumer Skepticism: Despite the growing awareness, there remains some skepticism surrounding the efficacy of certain gut health supplements, particularly when it comes to claims made by manufacturers.
Regional Insights:

North America: North America currently leads the global gut health supplement market, driven by increased consumer spending on health and wellness products, as well as a high level of awareness about the benefits of gut health.
Europe: Europe is witnessing steady growth, with an increasing focus on natural, plant-based, and organic supplements. The region is also benefiting from a rising interest in holistic healthcare.

Asia-Pacific: The Asia-Pacific region is expected to show significant growth in the coming years, driven by an increasing awareness of gut health, growing middle-class populations, and expanding e-commerce platforms that make these products more accessible.

Key Market Players:

Danone
Nestlé S.A.
Kerry Group
Yakult Honsha Co. Ltd.
Probi AB
BioGaia AB
Amway
The Honest Company

Gut Health Supplement Market Research Segmentation

By Product Type:

Prebiotics
Probiotics
Enzymes
Polyphenols
Others

By Form:

Tablet
Capsules
Liquid
Powder Premixes
Lozenges
Liquid and Gels

By Sales Channel:

Prescription Supplements (Rx)/(Institutional Sales (Hospital and Clinics))
Over the Counter Supplements (OTC)
Online

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Conclusion:

The gut health supplement market is on a robust growth trajectory, driven by increased awareness, demand for natural health products, and the rise in digestive health issues. As the market expands, companies in this space have significant opportunities to innovate and cater to the growing demand for specialized, personalized, and plant-based supplements. However, challenges such as regulatory complexities and misinformation must be carefully navigated to ensure sustainable growth.

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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This release was published on openPR.