Collagen Supplements Market Trends and Share 2031

The global collagen supplements market is set to experience substantial growth, reaching an estimated market size of US$3.96 billion by 2031, up from US$2.5 billion in 2024. This expansion is driven by increasing health awareness, demand for anti-aging products, and innovations in supplement formulations. The market is projected to grow at a CAGR of 6.8% from 2024 to 2031.

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Market Insights

• Rising consumer focus on health and wellness is significantly propelling market growth.
• The aging population is driving demand for collagen to combat skin aging and joint health issues.
• Marine and plant-based collagen alternatives are gaining traction due to ethical and environmental concerns.
• E-commerce and digital marketing strategies are improving accessibility and awareness of collagen supplements.
• North America leads the global market, while Asia Pacific is experiencing notable growth driven by beauty and health trends.
• Pills dominate the market, accounting for 60% of the market share.
• Bovine-sourced collagen holds the largest share by source, representing 34% of the market.

Market Drivers

1. Increasing Focus on Health and Wellness
o Growing consumer awareness regarding the benefits of collagen for skin, hair, nails, and joint health.
o A rising elderly population looking for anti-aging and mobility-enhancing solutions.
o Young consumers integrating collagen into fitness and recovery routines.
2. Innovations in Product Offerings
o Development of diverse delivery formats, including flavored powders, and ready-to-drink beverages.
o Fortification with additional nutrients such as vitamins and antioxidants to enhance functionality.
o Rising demand for vegan and plant-based collagen alternatives catering to ethical and sustainable consumer preferences.

Business Opportunity

• Trend of Preventive Healthcare Approach: Increasing demand for preventive supplements to reduce healthcare expenses.
• Expansion of Plant-Based and Vegan Collagen Alternatives: Biotechnology advancements are enabling plant-based and lab-engineered collagen, addressing the ethical and environmental concerns of consumers.
• Online Retail Growth: E-commerce platforms are broadening market reach, allowing consumers easy access to a wide variety of collagen products.

Regional Analysis

1. North America
o Holds the largest market share (35%), driven by high health awareness and disposable income.
o The U.S. leads the market with well-established brands and strong online retail presence.
o High demand for anti-aging and joint support supplements.
2. Asia Pacific
o Expected to experience a CAGR of 6.8% from 2024 to 2031.
o Rapid growth fueled by increasing disposable income, urbanization, and a health-conscious middle class.
o Countries like China, Japan, and South Korea driving demand for collagen-based beauty and wellness products.
o Expansion of e-commerce and innovative marketing strategies enhancing market penetration.

Key Growth Barriers

• Allergic Reactions to Animal-Sourced Collagen: Certain consumers experience allergies to marine and bovine-derived collagen.
• Skepticism and Lack of Awareness: In regions with limited health education, collagen supplement adoption remains low due to consumer skepticism about its benefits.
• Regulatory Challenges: Strict regulations regarding health claims and sourcing impact product development and marketing strategies.

Industry Trends and Developments

• Regulatory Scenario and Compliance
o Global agencies such as the FDA (USA) and EFSA (Europe) are enforcing stringent regulations for supplement safety and transparency.
o Regulations mandate scientific validation of collagen's benefits and promote clean-label, sustainably sourced products.

Recent Industry Developments

o In February 2024, L'Oréal launched its Age Perfect Collagen Royal Anti-Aging Face Cream, expanding its reach in China's recombinant collagen industry.
o In November 2023, Elemis announced the launch of its Pro-Collagen Skin Future Supplements, featuring food-grade hyaluronic acid and antioxidants.

Key Players in the Market

• Further, Inc.
• Glanbia PLC
• Hunter & Gather Foods Ltd
• Tci Co., Ltd.
• The Bountiful Company
• Shiseido Company Limited
• Amorepacific Corporation
• The Clorox Company
• Vital Proteins LLC
• Nature's Bounty Co.
• Codeage LLC

Segmentation Analysis

• By Product Type: Gelatin, Hydrolyzed, Native
• By Form: Pills Powder, Liquid/Drink
• By Source: Bovine, Porcine, Marine & Poultry
• By End Use: Nutritional Products, Snacks & Cereals, Dairy Products, Beverages, Meat & Poultry, Bakery & Confectionery Products
• By Sales Channel: Pharmacies, Specialty Outlets, Supermarkets/Hypermarkets, Convenience Stores, E-Retailers
• By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa

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