Decision Intelligence Market Comprehensive Analysis, Manufacturer, Growth Forecast to 2031

The global decision intelligence market was valued at $9.8 billion in 2021 and is projected to reach $39.3 billion by 2031, growing at a compound annual growth rate (CAGR) of 15.2% from 2022 to 2031. The report provides a comprehensive analysis of evolving market trends, key segments, investment opportunities, value chains, regional perspectives, and competitive dynamics.

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Decision intelligence empowers businesses to leverage data and artificial intelligence (AI) to make fast, accurate, and consistent decisions across various business challenges. It supports data collection and machine learning (ML) modeling to predict outcomes and enhance decision-making accuracy. The technology also provides the ability to analyze and forecast data at all organizational levels, delivering enhanced operational insights and transformative business results. By incorporating automation while preserving human judgment and intuition, decision intelligence helps businesses optimize operations, reduce biases, and achieve more with fewer resources using AI, ML, and data analytics.

Key growth drivers for the decision intelligence market include advancements in big data technologies and the proliferation of AI and ML across industries. However, data security and privacy concerns pose challenges, particularly as organizations rely on decision support systems. Nevertheless, ongoing innovation in big data is expected to create significant growth opportunities.

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From a deployment perspective, the on-premise segment led the market in 2021, driven by customization and practical implementation benefits. Despite this, cloud-based deployment is anticipated to grow at the fastest rate due to its scalability and ability to handle multiple concurrent users, making it increasingly popular for addressing decision intelligence needs.

Based on components, the platform segment contributed to the largest share of nearly half of the global decision intelligence market in 2021 and is expected to dominate the market during the forecast period. This is because IT companies, such as Google, Oracle, IBM, and Microsoft are compelled to create decision intelligence platforms to assist IT teams in managing the process due to the abundance of data generated. The solutions segment, on the other hand, is expected to witness the fastest CAGR of 17.0% from 2022 to 2031. This is because various decision-making methodologies, such as AI, ML, contextual intelligence, and automation are used to produce actionable and unique business recommendations that can be instantly implemented to produce business value.

Based on enterprise size, the large enterprise segment grabbed the highest share of nearly two-thirds of the overall decision intelligence market in 2021 and is projected to maintain its dominance in 2031. However, the small and medium-sized enterprises (SMEs) segment is expected to witness the fastest CAGR of 16.7% from 2022 to 2031. This is because of BI tools that users with little or no coding experience can create to develop more robust BI. These applications and connections make it simple to automate and combine corporate operations, including people, data, technology, and procedures.

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Regionally, North America dominated the market in 2021, attributed to the adoption of advanced technologies like AI, ML, and natural language processing for sophisticated decision-support systems. Meanwhile, Asia-Pacific is expected to experience the highest growth due to increasing investments in automation and AI/ML-driven decision-making.

The COVID-19 pandemic had a dual impact across industries. While many sectors faced disruptions, the decision intelligence market experienced accelerated growth. Organizations adopted decision intelligence tools to enhance remote workflow management and optimize decision-making processes during lockdowns, highlighting the technology's unique approach of prioritizing business problems and relevant data.

Government Initiatives:
Government agencies are increasingly adopting decision intelligence to improve data accuracy, transforming inconsistent inputs into reliable information. Collaborative efforts between governments and industry players are driving adoption. For instance, in August 2022, Quantexa partnered with the UK government to deliver a big data and analytics framework, enhancing public sector services and combatting fraud by tracking misappropriated taxpayer funds.

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Key Insights:

By Component: In 2021, the platform segment was the largest revenue generator. However, the solution segment is forecasted to reach $13.5 billion by 2031, with a CAGR of 17.0%.

By Deployment Model: The on-premise segment is expected to reach $24.7 billion by 2031, with a CAGR of 14.4%, while the cloud segment is projected to grow at 16.7%.

By Region: North America led the market, while Asia-Pacific and Europe are expected to exhibit significant growth.

Key Market Players:
Major players include Google LLC, Oracle Corporation, Microsoft Corporation, Board International, Metaphacts GmbH, H2O.ai, IBM Corporation, Intel Corporation, Diwo.ai, and Clarifai, Inc. Companies are adopting strategies like product innovation, partnerships, joint ventures, and acquisitions to strengthen their market position.

The report analyzes these key players in the global decision intelligence market. It determines the business performance, operating segments, product portfolio, and developments of every market player.

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