Press release
Key Players Capitalize on Expanding Opportunities in the DOOH Market
The global Digital Out-of-Home (DOOH) market, encompassing digital billboards, transit displays, and street furniture, was valued at USD 25.84 billion in 2023. It is projected to grow at a Compound Annual Growth Rate (CAGR) of 11.2%, reaching approximately USD 54.33 billion by 2030.
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฒ๐ง๐๐ฆ๐ข๐๐ฌ
The surge in programmatic advertising spending, continuous technological advancements in display technologies, and the increasing emphasis on business intelligence are key drivers propelling the DOOH market's growth. Additionally, the rise in urbanization across emerging economies and the growing utilization of commercial displays in the advertising sector present lucrative opportunities for market expansion.
๐๐ฎ๐ซ๐ข๐จ๐ฎ๐ฌ ๐ญ๐จ ๐ฉ๐๐๐ค ๐ข๐ง๐ฌ๐ข๐๐? ๐๐ซ๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ข๐ฌ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ง๐จ๐ฐ:https://www.maximizemarketresearch.com/request-sample/146851/
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ง๐ ๐๐๐ฒ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ
๐๐ง๐ข๐ญ๐๐ ๐๐ญ๐๐ญ๐๐ฌ:๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐จ๐ง๐ฌ๐จ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐ญ๐ก๐ ๐.๐.
In January 2025, T-Mobile US announced its agreement to acquire Vistar Media, a real-time outdoor advertising technology provider, for approximately USD 600 million. This strategic move aims to strengthen T-Mobile's advertising business by establishing a foothold in the expanding DOOH advertising market, which is projected to account for 42% of total out-of-home revenue by 2025.
๐๐ฎ๐ซ๐จ๐ฉ๐:๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ ๐ข๐ง ๐๐ฎ๐ซ๐จ๐ฉ๐
Europe is experiencing a significant shift towards digital transformation, with the market size valued at USD 292.94 billion in 2022. The region's total digital transformation revenue is expected to grow by 25.7% from 2023 to 2029, reaching nearly USD 1,452.54 billion. This digital evolution is anticipated to positively impact the DOOH market, fostering innovative advertising solutions across the continent.
๐๐๐ฉ๐๐ง:๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐๐๐ฉ๐๐ง
Japan's advertising industry is embracing digital advancements, with a notable increase in the adoption of digital content creation. The global digital content creation market, which includes contributions from Japan, was valued at USD 28.3 billion in 2023 and is projected to reach USD 68.25 billion by 2030, growing at a CAGR of 13.4%. This trend signifies a robust opportunity for the expansion of DOOH advertising in the Japanese market.
๐๐จ๐ฎ๐ญ๐ก ๐๐จ๐ซ๐๐:๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ ๐ข๐ง ๐๐จ๐ฎ๐ญ๐ก ๐๐จ๐ซ๐๐
South Korea is witnessing a rapid digital transformation, with the market size expected to grow at a CAGR of 21.98% throughout the forecast period, reaching nearly USD 1,122.85 billion by 2027. This substantial growth presents significant opportunities for the DOOH market, as businesses seek innovative advertising solutions to engage tech-savvy consumers.
๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐:๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ฉ๐๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐
Singapore's digital advertising market is on an upward trajectory, with the global digital advertising market size valued at USD 597.29 billion in 2023 and expected to reach nearly USD 1,522.34 billion by 2030, growing at a CAGR of 14.3%. Singapore's strategic investments in digital infrastructure and smart city initiatives are likely to bolster the DOOH market, offering dynamic advertising platforms across the city-state.
๐๐ข๐๐ญ๐ง๐๐ฆ ๐๐ง๐ ๐๐ก๐๐ข๐ฅ๐๐ง๐: ๐๐ฆ๐๐ซ๐ ๐ข๐ง๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ
Vietnam and Thailand are experiencing increased urbanization and digital adoption, creating fertile ground for the expansion of the DOOH market. While specific data for these countries is limited, the overall growth in digital content creation and advertising in the Asia-Pacific region indicates promising prospects for DOOH investments.
๐๐๐ ๐๐ซ ๐ญ๐จ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ฐ๐ก๐๐ญ'๐ฌ ๐ฐ๐ข๐ญ๐ก๐ข๐ง? ๐๐๐๐ฎ๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ญ๐จ๐๐๐ฒ:https://www.maximizemarketresearch.com/request-sample/146851/
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
๐๐ฒ ๐ ๐จ๐ซ๐ฆ๐๐ญ ๐๐ฒ๐ฉ๐
Billboard
Transit
Street furniture
Others
๐๐ฒ ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง
Outdoor
Indoor
๐๐ฒ ๐๐ง๐-๐๐ฌ๐๐ซ
Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฒ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌ
1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
๐๐ข๐ฏ๐ ๐๐๐๐ฉ๐๐ซ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ ๐๐๐ญ๐! ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐ญ๐ฎ๐๐ฒ ๐จ๐ง ๐๐ฎ๐ซ ๐๐๐๐ฉ๐๐ ๐ ๐๐จ๐ฐ: https://www.maximizemarketresearch.com/market-report/digital-out-of-home-dooh-market/146851/
๐๐๐ฒ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ฌ๐ฐ๐๐ซ๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ฎ๐ญ ๐จ๐ ๐๐จ๐ฆ๐ (๐๐๐๐) ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐:
What is Digital Out of Home (DOOH) ?
What is the growth rate of the Digital Out of Home (DOOH) Market?
Who are the key players in the Digital Out of Home (DOOH) market?
Who are the leading companies and what are their portfolios in Digital Out of Home (DOOH) Market?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Digital Out of Home (DOOH) Market?
Which are the factors expected to drive the Digital Out of Home (DOOH) market growth?
What are the different segments of the Digital Out of Home (DOOH) Market?
What growth strategies are the players considering to increase their presence in Digital Out of Home (DOOH) ?
What are the upcoming industry applications and trends for the Digital Out of Home (DOOH) Market?
What segments are covered in the Digital Out of Home (DOOH) Market?
What segments are covered in the Digital Out of Home (DOOH) Market?
What are the key opportunities in the market?
What factors restrain the market growth?
๐๐ฑ๐๐ข๐ญ๐๐ ๐ญ๐จ ๐๐ข๐ฏ๐ ๐ข๐ง? ๐๐๐ช๐ฎ๐๐ฌ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ญ๐จ ๐ฎ๐ง๐๐จ๐ฏ๐๐ซ ๐ข๐ญ๐ฌ ๐๐จ๐ง๐ญ๐๐ง๐ญ๐ฌ:https://www.maximizemarketresearch.com/request-sample/146851/
๐๐๐ฒ ๐๐๐๐๐ซ๐ข๐ง๐ ๐ฌ:
Market Size, Share, Size & Forecast by Different Segment | 2024-2030
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation - A detailed analysis by segment with their sub-segments and Region
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations
๐๐๐ญ๐๐ฌ๐ญ ๐๐ฎ๐ญ๐ญ๐ข๐ง๐ -๐๐๐ ๐ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐๐ซ๐จ๐ฆ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐ข๐ฌ ๐ง๐จ๐ฐ ๐ญ๐ซ๐๐ง๐๐ข๐ง๐ :
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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies
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