Press release
Digital Out of Home (DOOH) Market Projections for 2024-2030
In the ever-evolving realm of advertising, the Digital Out of Home (DOOH) market stands as a formidable force, boasting a valuation of US$ 23.24 Bn in 2022 and poised to ascend at an impressive 11.2% CAGR through 2023 to 2029, reaching an anticipated US$ 48.88 Bn.Decoding DOOH: A Modern Advertising Marvel
Digital Out of Home, abbreviated as DOOH, represents a contemporary form of advertising that leverages digital media to broadcast audio and video messages pertaining to products or services beyond the confines of home. This dynamic approach, also known as digital signage, has revolutionized conventional advertising, offering real-time engagement for advertisers and local vendors. Encompassing digital billboards, elevator screens, and jukeboxes, the DOOH market is on an upward trajectory, fueled by the cost-effectiveness of global digital screens and the ongoing digitization wave.
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Driving Forces: Dynamics of DOOH Market Growth
Digitization and Decline of Traditional Billboards:
The ascent of digitization and a diminishing demand for traditional billboards are pivotal drivers propelling the global DOOH market. This trend is further fueled by the seamless integration of data, paving the way for an era of data-driven advertising effectiveness.
Cost-Effectiveness of Digital Displays:
The cost-effectiveness of digital displays emerges as a key driving force behind the market's growth. Digital billboards, interactive campaigns, and large-scale promotions without the environmental footprint of printed boards contribute to the attractiveness of DOOH.
Programmatic Advertising Spending:
The surge in programmatic advertising spending acts as a catalyst, boosting the growth of the global DOOH market. The emphasis on business intelligence and heightened market competitiveness further augur well for the market's positive trajectory.
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Segments Steering the Ship: Insights into DOOH Market Dynamics
Format Types:
Billboard Dominance: In terms of revenue, billboards lead the format types, showcasing their attractiveness and effectiveness in the advertising landscape.
by Format Type
Billboard
Transit
Street furniture
Others
Applications:
Outdoor Triumph: Outdoor applications command the largest market share, with high penetration in the transportation vertical, supported by large advertisements in high-traffic areas.
by Application
Outdoor
Indoor
End-Users:
BFSI Growth: The BFSI segment is expected to witness substantial growth, driven by the demand for digital advertising solutions in this sector.
by End-User
Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others
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Who are Digital Out of Home Market Key Players?
1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
14.Deepsky Corporation Ltd. (Hong Kong)
15.Aoto Electronics Co., Ltd (China)
Table of content for the Digital Out of Home Market includes:
Part 01: Executive Summary
Part 02: Scope of the Digital Out of Home Market Report
Part 03: Digital Out of Home Market Landscape
Part 04: Digital Out of Home Market Sizing
Part 05: Digital Out of Home Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Regional Dynamics: Leading the Charge
North America:
Technological Leadership: North America takes the lead, dominating the DOOH market with technological advancements and early adoption of new display technologies.
Asia Pacific:
Tech Adoption: Asia Pacific stands as the second-largest market for DOOH, poised for rapid growth due to increased tech adoption in untapped markets.
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