Press release
Gluten-Free Products Market Size, Share and Forecast to 2033
The global gluten-free products market is projected to grow from an estimated USD 7,815.2 million in 2024 to USD 16,973.8 million by 2033, achieving a compound annual growth rate (CAGR) of 9.0%. This expansion is fueled by increasing consumer demand for healthier dietary choices and a shift toward gluten-free alternatives.Leading food manufacturers are responding to this rising demand by introducing new gluten-free product lines. In 2024, General Mills launched Cheerios made entirely from oats, while Nestlé unveiled gluten-free frozen meals under its Lean Cuisine brand. Kellogg's expanded its Pringles lineup with gluten-free snacks, emphasizing clean-label ingredients and sustainable sourcing. Additionally, Dr. Schär, a leader in gluten-free foods, broadened its bakery offerings to include bread and pastries.
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Health-Driven Demand on the Rise
The growing prevalence of celiac disease, an autoimmune disorder that affects approximately 78 million people globally, is a significant driver of market growth. Individuals with celiac disease must avoid gluten to manage their condition. Beyond medical necessity, many consumers are adopting gluten-free diets for perceived health benefits, including better digestion and weight management. Harvard Health Publishing has reported increased interest in gluten-free lifestyles, further highlighting the growing trend.
The U.S. Centers for Disease Control and Prevention (CDC) estimates that 1 in 100 people worldwide are affected by celiac disease. This growing awareness of gluten-related health issues is encouraging more consumers to seek gluten-free alternatives, expanding the market beyond its traditional base.
Challenges of Cost and Availability
Despite its impressive growth, the gluten-free products market faces notable challenges. The cost of gluten-free alternatives remains higher than traditional products due to specialized ingredients and manufacturing processes. Gluten-free flours, such as almond flour and rice flour, are significantly more expensive than wheat flour, raising the overall cost of gluten-free goods.
Price-sensitive consumers may be discouraged by these higher costs, particularly in regions with lower income levels. Additionally, while the availability of gluten-free products has improved, many smaller retail stores and rural markets still have limited offerings. The combination of premium prices and restricted access presents barriers to further market penetration.
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Outlook for the Future
As consumer health consciousness continues to grow, the gluten-free products market is expected to thrive. Innovations from major food companies and the rising popularity of gluten-free diets for both medical and lifestyle reasons will sustain market momentum. Addressing cost and distribution challenges will be key to making gluten-free options more accessible to a broader audience.
Gluten-Free Products Top Companies and Competitive Landscape
The Gluten-Free Products Market has experienced huge growth due to increasing awareness of celiac disease and gluten sensitivities among consumers. Everyday more people adopt gluten-free diets for health reasons, the demand for gluten-free options has grown across various food categories.
Dominant players such as General Mills, Kellogg's, and Bob's Red Mill are developing innovative gluten-free products to meet consumer preferences. Additionally, organizations like the Celiac Disease Foundation and the Gluten-Free Certification Organization are vital in promoting awareness and ensuring product quality, which helps to build consumer trust in gluten-free offerings.
In 2001, the St. Paul Food Bank joined with the Minneapolis Food Bank, making what is now known as Second Harvest Heartland. Nearly 40 years later, General Mills continues to be a key corporate partner, actively supporting the organization's mission to alleviate food insecurity.
Some of the key companies in the global Gluten-Free Products market include:
General Mills
Kellogg's
Bob's Red Mill
PepsiCo
Mondelez International
Hain Celestial
Glutino
Udi's Gluten Free
Annie's Homegrown
Schär
Canyon Bakehouse
Gluten-Free Products Latest Industry Updates
In October 2024, General Mills had a long-standing partnership with Second Harvest Heartland, dating back to 1984, when the company made a significant contribution of 100,000 pounds of food to the St. Paul Food Bank. This initiative laid the foundation for their ongoing commitment to fighting hunger.
In August 2024, PepsiCo recently introduced "Taste of Tomorrow," a program focused on increasing Black representation in Science, Technology, Engineering, and Math (STEM) careers. This initiative addresses the stark reality that, despite the rapid expansion of STEM job opportunities, only 9% of the workforce in these fields consists of Black professionals. PepsiCo aims to create pathways and support systems that foster greater inclusivity and diversity within the STEM workforce.
In June 2024, Mondelez International and Lotus Bakeries formed a strategic partnership aimed at enhancing and expanding the Lotus Biscoff cookie brand in India. In a joint announcement, the companies revealed plans to create new chocolate products that blend the distinctive taste and texture of Biscoff with Mondelez's popular chocolate brands, including Cadbury and Milka. This collaboration may also lead to global expansion opportunities in the future.
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The main report offers detailed historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of the market trends in each of the segments from 2020 to 2033:
Gluten-Free Products Market Segmentation Analysis
By Type Outlook (Revenue, USD Million; 2020-2033)
Bakery Products
Snacks & RTE Products
Pizzas & Pastas
Condiments & Dressings
Other
By Source Outlook (Revenue, USD Million; 2020-2033)
Animal
Plant
By Form Outlook (Revenue, USD Million; 2020-2033)
Solid
Liquid
By Distribution Channel Outlook (Revenue, USD Million; 2020-2033)
Conventional Stores
Speciality Stores
Drug stores & Pharmacies
By Geography Outlook (Revenue, USD Million; 2020-2033)
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Benelux
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America
Brazil
Rest of Latin America
Middle East and Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of MEA
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Gluten-Free Products Market Size @ https://www.emergenresearch.com/industry-report/gluten-free-products-market/market-size
Gluten-Free Products Market Share @ https://www.emergenresearch.com/industry-report/gluten-free-products-market/market-share
Gluten-Free Products Market Trends @ https://www.emergenresearch.com/industry-report/gluten-free-products-market/market-trends
Gluten-Free Products Regional Market Demand @ https://www.emergenresearch.com/industry-report/gluten-free-products-market/regional-market-demand
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