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Real Time Bidding (RTB) Market: Explosive Growth Fueled by Digital Advertising, Advancements in Ad Tech, and Audience Segmentation Capabilities
Real Time Bidding (RTB) Market
What Is The Projected Market Size Of The Global Real Time Bidding (RTB) Market And Its Growth Rate?
•Growth from $16.81 billion in 2024 to $21.11 billion in 2025 at a CAGR of 25.6%
•Expected to grow to $51.88 billion in 2029 at a CAGR of 25.2%
•Growth factors include advancements in digital advertising, increased targeted advertising demand, ad tech and programmatic advertising advancements, improved audience segmentation capabilities, and mobile advertising rise
What Is Driving The Growth In The Real Time Bidding (RTB) Market?
The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market. A significant rise in smartphone usage allows RTB marketers to reach customers in real-time and target potential customers based on location and context. In 2022, there were 6.65 billion smartphone users worldwide, equating to 83.37% of the global population. Consequently, the growth in smartphone usage contributes significantly to the growth of the real-time bidding market.
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Who Are the Key Players Driving Real Time Bidding (RTB) Market Growth?
•Google LLC
•Facebook Inc.
•Adobe Inc.
•PubMatic Inc.
•Smaato Inc.
•WPP plc
•Yandex N. V.
•Criteo S. A.
•OpenX Technologies Inc.
•MediaAlpha Inc.
•Infectious Media Holdings Limited
•Yieldbot Inc.
•DeepStream Technologies Ltd.
•Rubicon Project LLC
•AdRoll Inc.
•The Trade Desk Inc.
•Adform A/S
•BidSwitch Ltd.
•DoubleClick (Google LLC)
•Index Exchange Inc.
•LiveRamp Holdings Inc.
•PulsePoint Inc.
•RhythmOne LLCSpotX Inc.
•Tremor International Ltd.
•Verizon Media LLC
•Xandr Inc.
What Are The Key Trends In The Real Time Bidding (RTB) Market?
•Integration with artificial intelligence for ad optimization
•First-price auctions in RTB
•Server-side header bidding
•Unified auctions for multiple ad formats
•Contextual and brand-safe advertising
What Are The Segments Of The Global Real Time Bidding (RTB) Market?
•By Ad Format: RTB Image, RTB Video
•By Auction: Open Auction, Invited Auction
•By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
Which Region Leads The Real Time Bidding (RTB) Market?
North America remains the dominant region in the RTB market as of 2024, however, the Asia-Pacific region is forecasted to fast follow and show rapid growth in the coming years. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What Is Covered In The Real Time Bidding (RTB) Market Global Market Report?
- Market Size Analysis: Analyze the Real Time Bidding (RTB) Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Real Time Bidding (RTB) Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Real Time Bidding (RTB) Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Real Time Bidding (RTB) Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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