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Tissue Paper Market to Reach $157.49 Billion by 2032, Growing at a 6.2% CAGR

01-16-2025 11:25 AM CET | Consumer Goods & Retail

Press release from: STELLAR MARKET RESEARCH

Tissue paper market

Tissue paper market

The ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ is poised for substantial growth, with a projected CAGR of 6.2% from 2025 to 2032. Valued at USD 97.33 billion in 2024, the market is anticipated to reach USD 157.49 billion by 2032. This growth reflects rising demand across various applications, driven by hygiene awareness and the increased usage of tissue paper in both residential and commercial sectors.

๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฏ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ:

Tissue paper is a lightweight paper product manufactured using a blend of hardwood and softwood tree pulp, water, and chemicals. The production process involves pulping, retting, and pressing, ensuring a finished product with the desired properties such as water absorption and softness. Tissue paper is widely used for hygiene and sanitation purposes, including toilet paper, paper towels, napkins, and facial tissues. Its affordability, biodegradability, and recyclability contribute to its popularity as a sustainable alternative to plastics in both domestic and commercial applications.

๐–๐š๐ง๐ญ ๐ญ๐จ ๐’๐ž๐ž ๐ญ๐ก๐ž ๐“๐ซ๐ž๐ง๐๐ฌ? ๐‘๐ž๐ช๐ฎ๐ž๐ฌ๐ญ ๐š ๐…๐ซ๐ž๐ž ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ ๐“๐จ๐๐š๐ฒ:https://www.stellarmr.com/report/req_sample/Tissue-paper-market/984

๐ƒ๐ซ๐ข๐ฏ๐ž๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ:

The primary driver of the tissue paper market is the expanding tourism and hospitality sectors, which significantly increase demand for tissue products in commercial spaces. Additionally, the rise of specialty tissue products, such as premium and decorative tissues, supports market growth. Higher disposable incomes, improved living standards, and increasing hygiene awareness also contribute to the market's expansion. Government initiatives promoting health and hygiene further bolster demand. However, challenges such as high raw material costs, quality concerns, and environmental issues associated with deforestation and global warming may hinder growth.

๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ซ๐ž๐ง๐๐ฌ:

The Tissue Paper Market is witnessing notable trends, including the development of eco-friendly and recycled tissue products to address environmental concerns. The shift towards premium tissue paper variants, such as printed and glazed tissues, reflects changing consumer preferences for enhanced quality and aesthetics. The COVID-19 pandemic has accelerated demand for hygiene products, with consumers stockpiling tissue paper for sanitation purposes. Furthermore, online retail channels are gaining traction, offering consumers convenient access to a wide range of tissue paper products. These trends are shaping the market's trajectory toward innovation and sustainability.

๐“๐ก๐ž ๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐ ๐’๐ญ๐š๐ค๐ž๐ก๐จ๐ฅ๐๐ž๐ซ๐ฌ ๐œ๐š๐ง ๐ˆ๐ง๐ช๐ฎ๐ข๐ซ๐ž ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐๐ฎ๐ซ๐œ๐ก๐š๐ฌ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ:https://www.stellarmr.com/report/enquire_now/Tissue-paper-market/984

๐Œ๐ž๐ซ๐ ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐€๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ: ๐†๐ฅ๐จ๐›๐š๐ฅ ๐”๐ฉ๐๐š๐ญ๐ž๐ฌ

๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐•๐ข๐ž๐ญ๐ง๐š๐ฆ

Vietnam's tissue paper market is expanding rapidly due to the increasing adoption of hygiene products and growing disposable incomes. The market grew by 7.5% in 2023, with high demand for facial tissues and napkins. Companies like Kimberly-Clark Corporation and Asia Pulp & Paper are collaborating with local distributors to cater to the rising demand for affordable tissue paper products.

๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ซ๐ž๐ง๐๐ฌ ๐ข๐ง ๐“๐ก๐š๐ข๐ฅ๐š๐ง๐

Thailand's tissue paper market is driven by the thriving tourism industry and increased focus on hygiene in public and private spaces. The market recorded a 6.8% year-on-year growth in 2023, with strong demand for eco-friendly tissue products. Leading players such as Essity AB and Sofidel Group are launching biodegradable tissue products to meet the growing environmental awareness among Thai consumers.

๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐‰๐š๐ฉ๐š๐ง'๐ฌ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ

Japan's tissue paper market is characterized by high-quality standards and a strong preference for premium and innovative products. The market grew by 6.2% in 2023, driven by increasing demand for antibacterial and fragranced tissues. Companies like Oji Holdings Corporation and Nippon Paper Industries are investing in advanced manufacturing technologies to produce eco-friendly tissue products tailored to Japanese preferences.

๐’๐จ๐ฎ๐ญ๐ก ๐Š๐จ๐ซ๐ž๐š'๐ฌ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐†๐ซ๐จ๐ฐ๐ญ๐ก

South Korea's tissue paper market is experiencing robust growth, supported by the country's emphasis on cleanliness and luxury tissue products. The market expanded by 7% in 2023, with notable demand for high-ply toilet paper and decorative tissues. Brands like Yuhan-Kimberly and Lotte Confectionery are introducing premium tissue lines to capture the preferences of South Korean consumers.

๐“๐ซ๐ž๐ง๐๐ฌ ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž'๐ฌ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ

Singapore's focus on sustainability and hygiene is driving the demand for tissue paper products. The market recorded an 8% growth in 2023, with significant sales of recycled and biodegradable tissue products. Companies such as Procter & Gamble and Essity AB are enhancing their presence in Singapore by introducing eco-friendly and luxury tissue paper products.

๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐ญ๐ก๐ž ๐”๐’ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ

The United States remains the largest market for tissue paper, accounting for over 35% of global revenue in 2023. The market's growth is fueled by strong demand for toilet paper, paper towels, and facial tissues. Key players like Kimberly-Clark Corporation, Georgia-Pacific LLC, and Procter & Gamble are investing in sustainable packaging and innovative product designs to meet evolving consumer preferences.

๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐„๐ฎ๐ซ๐จ๐ฉ๐ž'๐ฌ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ

Europe's tissue paper market is thriving, driven by rising demand for sustainable and high-quality products. The market grew by 6.5% in 2023, with countries like Germany, France, and the UK leading in adoption. Companies such as Sofidel Group and Essity AB are investing in renewable energy sources for production and launching eco-friendly tissue products to cater to Europe's environmentally conscious consumers.

๐ƒ๐จ๐ฐ๐ง๐ฅ๐จ๐š๐ ๐…๐ฎ๐ฅ๐ฅ ๐๐ƒ๐… ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐‚๐จ๐ฉ๐ฒ ๐จ๐Ÿ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ @https://www.stellarmr.com/report/req_sample/Tissue-paper-market/984

๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ:

by Product

Bathroom tissue
Paper napkins
Paper towels
Face tissues
Specialty & wrapping tissue
Cotton towels

by Channel of Distribution

Hypermarket
Convenience stores
Online medium
Others

๐…๐จ๐ซ ๐ฆ๐จ๐ซ๐ž ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ข๐ฌ ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ ๐ฏ๐ข๐ฌ๐ข๐ญ:https://www.stellarmr.com/report/Tissue-paper-market/984

๐–๐ก๐จ ๐ข๐ฌ ๐ญ๐ก๐ž ๐ฅ๐š๐ซ๐ ๐ž๐ฌ๐ญ ๐ฆ๐š๐ง๐ฎ๐Ÿ๐š๐œ๐ญ๐ฎ๐ซ๐ž๐ซ๐ฌ ๐จ๐Ÿ ๐“๐ข๐ฌ๐ฌ๐ฎ๐ž ๐ฉ๐š๐ฉ๐ž๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐ฐ๐จ๐ซ๐ฅ๐๐ฐ๐ข๐๐ž?

Clearwater Paper Corporation (United States)
St. Croix Tissue (United States)
Kruger Inc. (Canada)
Sofidel Group (Italy)
Svenska Cellulosa AB (Sweden)
Hengen (China)
Cascades Inc. (Canada)
CPMC Tissue SA (Chile)
Orchid paper products company (United States)
The Procter & Gamble Company (United States)
Asia Pulp and Paper (APP)
Georgia Pacific LLC (United States)
Kimberly-Clark Corporation (United States)
Essity AB. (Sweden)

๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐‘๐ž๐ฅ๐š๐ญ๐ž๐ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ๐ฌ ๐›๐ฒ ๐’๐ญ๐ž๐ฅ๐ฅ๐š๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:

โ™ฆMiddle East and Africa Cable Connector Market https://www.stellarmr.com/report/Middle-East-and-Africa-Cable-Connector-Market/108

โ™ฆEurope Air Purifier Market https://www.stellarmr.com/report/Europe-Air-Purifier-Market/132

โ™ฆNorth America Paper Packaging Market https://www.stellarmr.com/report/North-America-Paper-Packaging-Market/158

โ™ฆEurope Paper Packaging Market https://www.stellarmr.com/report/Europe-Paper-Packaging-Market/162

โ™ฆNorth America Renewable Energy Market https://www.stellarmr.com/report/North-America-Renewable-Energy-Market/243

โ™ฆAsia Pacific Mental Health Apps Market https://www.stellarmr.com/report/Asia-Pacific-Mental-Health-Apps-Market/248

โ™ฆMiddle East and Africa Membrane Market https://www.stellarmr.com/report/Middle-East-and-Africa-Membrane-Market/255

๐‚๐จ๐ง๐ญ๐š๐œ๐ญ ๐’๐ญ๐ž๐ฅ๐ฅ๐š๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:
S.no.8, h.no. 4-8 Pl.7/4, Kothrud,
Pinnac Memories Fl. No. 3, Kothrud, Pune,
Pune, Maharashtra, 411029
sales@stellarmr.com

๐€๐›๐จ๐ฎ๐ญ ๐’๐ญ๐ž๐ฅ๐ฅ๐š๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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