Huxly Global Appoints Claire McCormack as New Managing Director and doubles down on its belief in experience branding and innovation.

Huxly Global, an MMR Research company, has announced the appointment of Claire McCormack as its new Managing Director. With her leadership, Huxly Global has also unveiled a bold brand positioning that emphasizes their belief in experiential branding and innovation - a powerful concept designed to build stronger, more memorable brands through a deep understanding of consumer experiences.

Claire brings with her over twenty years of experience in marketing, strategy and innovation. Her appointment marks a pivotal moment for Huxly as the company seeks to deepen its impact on brand development and marketing strategies through reconnecting brands to the distinctive way in which they are experienced.

Commenting on her new role, Claire McCormack said: "For a long time, marketeers have been disconnected from the 'fourth P' - product. I have felt this myself having been client side for many years. However, the way a brand is experienced is the true foundation of its love and loyalty. If a brand makes a promise in its carefully crafted communication that the experience doesn't support, people will choose not to return to it. We also know that more innovation fails than succeeds, largely due to strong initial trial and low repeat. Our aim is to reconnect a brand's positioning and innovation with the meaningful ways in which it is experienced - giving it a boost of memorability and keeping it alive in people's mental shopping list. We are specializing in food, drink, personal, health and pet care, the categories where brand experiences are felt with all the senses. As part of the MMR Group, we are also supported by specialist sensory and product expertise. I am so excited about our future and supporting the world's best loved brands to reconnect with their product's experience."

Huxly's positioning asserts that in a heavily crowded market, brands need to go beyond logos, names, and traditional marketing pyramids. Instead, they must offer meaningful, memorable experiences that align with consumer desires and cultural touchpoints.

"At Huxly, we believe that people don't buy brands, they buy promises - promises of a rewarding experience," said McCormack. "And in today's market, delivering on those promises is more crucial than ever for brand growth and sustainability."

In a recent think piece, titled "Brand Fluency - the Secret to a Memorable, Growing Brand,"[I will add a link to the piece here to drive readers to it] Claire outlines their vision for empowering brands to thrive by making deeper emotional connections with consumers, backed by rigorous semiotic, cultural, and sensory insights. Claire McCormack is spearheading this focus, which will help brands future-proof themselves by aligning their promise and delivery across all consumer experiences.

Under Claire's leadership, Huxly is positioned to expand its influence on the brand development industry by leveraging its multidisciplinary expertise in semiotics, sensory science, and behavioral analysis. This new strategy promises to provide brands with sharper tools to cut through the noise and deliver on their promises.

"We are excited to welcome Claire McCormack to Huxly Global," said [Name, Title]. "Her leadership and the fresh perspective she brings are perfectly aligned with our commitment to redefining brand strategy through Brand Experience."

As part of the rebrand, Huxly has also launched a new website that showcases their expertise in helping brands become fluent in consumer desires and cultural expectations. "A fluent brand is one that fits seamlessly into consumers' lives, effortlessly linking their cultural, emotional, and functional needs with a clear, sensory brand experience," McCormack explains.

Claire will be instrumental in driving Huxly's future direction, including investment in culinary, cultural and semiotic expertise as well as global expansion. Her forward-thinking vision aligns perfectly with Huxly's ambitions to set a new standard for brand strategy by putting experience at its heart.

For more information, or to speak with Claire McCormack about her appointment and Huxly Global's brand refresh, please contact Palesa Mthiyane on p.mthiyane@mmr-research.com

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About Huxly Global
Huxly Global is a brand consultancy focused on creating memorable, distinctive brand experiences that drive growth through brand experience. With a team of experts in semiotics, sensory science, and cultural insights, Huxly empowers brands to connect with consumers in meaningful and lasting ways. For more information, visit https://www.huxlyglobal.com/

This release was published on openPR.