Licensed Entertainment and Character Merchandise Market Size, Trends, Growth Analysis, and Forecast | Valuates Reports

Licensed Entertainment and Character Merchandise Market Size

The global Licensed Entertainment and Character Merchandise market was valued at US$ 147630 million in 2023 and is anticipated to reach US$ 271970 million by 2030, witnessing a CAGR of 9.7% during the forecast period 2024-2030.

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North American market for Licensed Entertainment and Character Merchandise is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Licensed Entertainment and Character Merchandise is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

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The global market for Licensed Entertainment and Character Merchandise in Under 12 Years Old is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Licensed Entertainment and Character Merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp, Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

Major Trends in the Licensed Entertainment and Character Merchandise Market

1. Growth in Global Sales

The licensed entertainment and character merchandise market has witnessed a consistent rise in global sales, with increasing consumer interest in branded merchandise tied to popular entertainment franchises. This growth is fueled by the expanding influence of media content and fandom cultures.
2. Entertainment and Character Merchandise as Market Leaders

Products featuring characters and entertainment-based themes remain dominant, accounting for a significant portion of the industry's retail sales. Popular franchises in movies, TV shows, and video games continue to drive demand for collectibles, apparel, and other themed merchandise.
3. Digital Platforms Driving Merchandise Popularity

Social media platforms like TikTok, Instagram, and Pinterest have significantly boosted the visibility of licensed merchandise. Fans often showcase their purchases online, creating a trend that blends fandom with personal expression. Exclusive merchandise drops through digital campaigns have also gained popularity.
4. Music Merchandise Evolution

Music-related merchandise has transitioned from simple memorabilia to more stylish and culturally relevant items. These products now include fashion-forward designs that fans view as collectibles or personal style statements.
5. Technological Integration in Merchandise

The integration of technology in merchandise, such as augmented reality (AR) features or smart apparel, is a growing trend. These innovations enhance consumer interaction with the products and create unique user experiences.

By Type
• Licensed Apparel
• Accessories
• Publishing
• Paper Products
• Food and Beverage

By Application
• Under 12 Years Old
• 12-22 Years Old
• Over 22 Years Old

Key Companies
The Walt Disney Company, Meredith Corporation, PVH Corp, Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, Hasbro, FOXA

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