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CALLINGID INTRODUCES “SAFETY SEAL” MULTI-LEVEL PROTECTION AGAINST INTERNET FRAUD

10-25-2005 08:20 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CallingID

- Software Includes Automatic Compliance with FFIEC Authentication Guidelines and FDIC recommendations to Protect Financial Services Companies, Web Site Owners and their Visitors from All Types of Fraudulent Internet Activities -

NEW HAVEN, CT, Oct. 24, 2005 – CallingID today announced a totally effective, multi-level solution, “Safety Seal” that fully protects both the web site and the end user from all known Internet fraud, but doesn’t require changing login procedures.

The new guidance issued last week by the Federal Financial Institutions Examination Council (FFIEC) and the recommendations published June 2005 by the Federal Deposit Insurance Corporation (FDIC) require strong authentication when a customer logs into his bank account over the Internet. CallingID Safety Seal protects users from every known form of Internet fraud, including phishing, pharming, spyware, malicious proxies, trojans and key loggers.

CallingID for the Internet, the PC download that facilitates Safety Seal authentication, provides authentication of every web site visited. Fifty-two CallingID verification checks are run behind the scenes to confirm when a website is actually the site one thinks it is. CallingID displays the owner of the site and its location and verifies that it is a real organization conducting business in a known physical location. There is no learning curve and it is as easy to implement for the large enterprise, eCommerce websites as well as the consumer. Users can download CallingID for the Internet for free from www.callingid.com/download.aspx. Installation is quick and simple.

While the threats of Internet fraud have become major issues for eCommerce and online banking, the more costly problem is a sizeable number of reluctant consumers who will not conduct online transactions, online banking, or enter personal information on a website because they don’t know how to verify the sites’ legitimacy.

One study found that almost 60% of U.S. households were extremely concerned about banking online. Other recent research shows the first decline in five years of U.S. households that believe Internet-based transactions are secure.

CallingID solves these problems by providing a new service for sites registered as “CallingID Safety Seal Verified” which fully protects the site’s users when they login to their web account.

The CallingID technology is a far more secure solution than others since it provides three layers of protection: mutual authentication, full protection against phishing and full protection to bypass spyware.

CallingID for the Internet provides mutual authentication
Usually, when a user tries to login to a web site he provides his login parameters so that the site can authenticate him. CallingID for the Internet enables the user to authenticate the site he visits and to verify that this is really the site he wants to provide his personal information to. The authentication of the site for the user is done by displaying the owner of the site and its location, verifying that it is a real organization conducting business in a known physical location and executing 52 verification tests to eliminate potential fraud.

-Safety Seal Basic protects users from submitting login parameters to any fraud sites-
This solution detects incidents where personal or confidential data, users are about to send, might reach a site other than the protected site they had intended sending data to. An immediate alert automatically calls users’ attention to prevent such action.

-Safety Seal Pro protects users’ desktop from trojans and spyware when they login-
With this solution, CallingID encrypts the key sequence when users type their password and prevents trojans or spyware from detecting the password typed. The spyware is given a misleading password while the real password is securely transferred to the server.

“The critical need for a comprehensive anti-phishing and anti-spyware solution has become a major concern for banks and eCommerce providers," said Yoram Nissenboim, CallingID CEO. “Millions of users are being lured by Internet scammers to access bogus websites, and submit their personal confidential details. Customers need to feel confident that they have the best protection against identity and money theft, and CallingID provides the level of confidence and security that clients seek while preserving their login process."

About CallingID
CallingID provides solutions that encourage usage of the Internet for business, helping customers avoid Internet fraud (phishing, pharming, spyware and trojans) focusing on online banking, eCommerce and corporate sites as well as individual Internet users. CallingID's offices are located in New Haven, Connecticut and the R&D team is based in Haifa, Israel.

# # #

Contacts:
Andrew Lavin
A. Lavin Communications
Tel: 212-290-9540
andrewlavin@alavin.com

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