Global Squeeze Pouch Industry Set to Reach USD 108.1 Billion by 2033, Driven by Consumer Demand for Convenience and Sustainability

The global squeeze pouch industry is set to experience remarkable growth, with an expected market value of USD 73 billion by the end of 2023 and a projected compound annual growth rate (CAGR) of 4% from 2023 to 2033. By the end of the forecast period, the industry is anticipated to reach USD 108.1 billion. This strong growth can be attributed to the rising demand for convenient, cost-effective, and sustainable packaging solutions across a variety of consumer goods sectors.

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Key Drivers of Growth:

Consumer Convenience: Squeeze pouches are gaining widespread popularity due to their ease of use, portability, and convenience. These flexible pouches are ideal for on-the-go consumption, making them a preferred choice for busy, health-conscious consumers seeking quick and hassle-free food, beverage, and personal care options.

Diverse Applications: Squeeze pouches are being used for a broad range of products, including food, beverages, personal care, and home care products. Their versatility makes them an attractive packaging solution for manufacturers across these sectors. Whether for baby food, sauces, or personal care items, squeeze pouches offer a reliable and user-friendly solution.

Cost-Effectiveness: Compared to traditional packaging options such as glass or rigid plastic containers, squeeze pouches are relatively inexpensive to produce. Their lightweight nature and reduced material usage contribute to lower production and transportation costs, making them an economically viable option for manufacturers.

Sustainability and Reduced Carbon Footprint: Squeeze pouches are increasingly being made from lightweight materials that have a smaller carbon footprint compared to conventional packaging formats. Manufacturers are responding to the growing demand for eco-friendly packaging by developing squeeze pouches that are recyclable and use sustainable materials, contributing to reduced environmental impact.

Health and Wellness Trends: As consumers become more health-conscious, there is a growing preference for convenient, healthier food options. Squeeze pouches are particularly well-suited for packaging nutritious, portion-controlled products, such as smoothies, purees, and organic snacks, catering to this trend.

Innovations in Design and Functionality: To meet evolving consumer needs, manufacturers are continuously introducing new designs, features, and materials to enhance the functionality and sustainability of squeeze pouches. Innovations in resealable closures, ease of use, and material composition are helping to further increase the appeal of squeeze pouches in the consumer goods industry.

Market Overview:

Consumers prefer squeeze pouches and other flexible packaging formats over rigid packaging. Squeeze pouch are popular among consumers as they prefer packaging that are transparent, portable, and can be stored in less space. Furthermore, squeeze pouch are microwave compatible, easy to open, and environmentally sustainable. Squeeze pouch are increasing in demand due to their ability to provide consumers with "on-the-go" packaging. Portable squeeze pouch are used to pack soup, yogurt, and baby food among others. In addition, squeeze pouch can be resealed, can be emptied completely, and provide aesthetic looks for packed product. In recent years, brand owners are using squeeze pouch as a marketing tool for brand awareness.

Squeeze pouch are light weight and do no shatter like glass thus becoming an alternative to rigid glass packaging. Also unlike metal cans which cannot be resealed, squeeze pouch can be resealed. Design of squeeze pouch can be customized as per customer requirement. To make the product stand out in competition, squeeze pouch and other flexible packaging pouches use tactile packaging. In tactile packaging, a transparent lacquer coating is applied to the exterior of a squeeze pouch which matches the packaging background image.

Market Dynamics

There is increasing penetration of squeeze pouch in food & beverage industry. Squeeze pouch market is expected to grow in beverages, nut butters and jellies, wine & spirits, dairy, dressings, condiments, sauces and soups among others provide a huge opportunity to packaging converters to pack these food products in squeeze pouch. Furthermore, there is a shift in demand from rigid packaging formats to flexible packaging formats like squeeze pouch owing to high demand for light weight and portable packaging solution. However, stringent norms related to disposal of plastic used in squeeze pouch are expected to impede the market during the forecast period.

Regional Overview

In North America, U.S. is expected to dominate the squeeze pouch market during the forecast period. In Asia Pacific region, China and India are estimated to witness extensive growth over the forecast period. Owing to convenience provided by squeeze pouch and its demand for food & beverage products. However, Middle East & Africa squeeze pouch market is projected to witness sluggish growth during the forecast period.

Key Players

A few of the key players in the squeeze pouch market Amcor Plc, Mondi Group Plc, Sonoco Product Company, Berry Global Group, Inc., Sealed Air Corp, ProAmpac LLC, Glenroy, Inc., Coveris Holdings S.A., Tyler Packaging Ltd, Huhtamaki Oyj, Smurfit Kappa Group PLC, Impak Corporation, Foster Packaging International, Paharpur 3P, etc.

The report on squeeze pouch market is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. Squeeze pouch market also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:

Market Segments

Market Dynamics

Historical Actual Market Size, 2014 - 2018

Market Size & Forecast 2019 to 2029

Market Current Trends/Issues/Challenges

Competition & Companies involved

Market Drivers and Restraints

The global squeeze pouch market is divided into seven major regions, which are as follows -

North America

Latin America

Europe

South Asia

East Asia

Oceania

Middle East & Africa (MEA)

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Market Segmentation:

Based on material type,

Plastic
Polyvinyl Chloride (PVC)
Polyethylene (PE)
Linear Low Density Polyethylene (LLDPE)
High Density Polyethylene (HDPE)
Low Density Polyethylene (LDPE)
Polyethylene Terephthalate (PET)
Polyamide (PA)
Ethylene Vinyl Alcohol (EVOH)
Other Plastic Material

Paper
Metal
Others
Based on technology,

Retort
Aseptic
Hot Filled
Standard
Based on product type,

K-seal
Flat Bottom
Folded Bottom
Corner Bottom
Round Bottom
Based on capacity,

Up to 100 ml
101 ml to 200 ml
201 ml to 500 ml
More than 500 ml
Based on end-use,

Food
Baby Food
Sauces, Dips, and Condiments
Ready-to-eat Food
Other Food Items
Beverages
Alcoholic
Non - Alcoholic

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