openPR Logo
Press release

Digital Out of Home (DOOH) Market Trends and Growth Forecast for 2024-2030

12-19-2024 06:35 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: MAXIMIZE MARKET RESEARCH PVT. LTD.

Digital Out of Home (DOOH) Market

Digital Out of Home (DOOH) Market

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ: ๐†๐ซ๐จ๐ฐ๐ญ๐ก, ๐“๐ซ๐ž๐ง๐๐ฌ, ๐š๐ง๐ ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐€๐œ๐ซ๐จ๐ฌ๐ฌ ๐‘๐ž๐ ๐ข๐จ๐ง๐ฌ

The global Digital Out-of-Home (DOOH) market is witnessing robust growth, driven by advancements in digital technologies and an increased focus on targeted advertising. The market was valued at US$ 25.84 Bn. in 2023 and is expected to grow at a CAGR of 11.2%, reaching US$ 54.33 Bn. by 2030. This growth is propelled by a surge in programmatic advertising and innovations in digital signage solutions.

๐”๐ง๐ฅ๐จ๐œ๐ค ๐œ๐ซ๐ข๐ญ๐ข๐œ๐š๐ฅ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐›๐ฒ ๐ž๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ฉ๐ฅ๐ž ๐ฏ๐ข๐š ๐ญ๐ก๐ž ๐ฅ๐ข๐ง๐ค @https://www.maximizemarketresearch.com/request-sample/146851/

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐•๐ข๐ž๐ญ๐ง๐š๐ฆ:

Vietnam's DOOH market is experiencing remarkable growth, supported by the country's rapid urbanization and increasing digital infrastructure. Key developments include the expansion of programmatic DOOH solutions by ๐•๐†๐ˆ ๐†๐ฅ๐จ๐›๐š๐ฅ ๐Œ๐ž๐๐ข๐š and partnerships between local advertising firms and global technology providers. Mergers and acquisitions, such as the acquisition of local digital advertising agencies by ๐‰๐‚๐ƒ๐ž๐œ๐š๐ฎ๐ฑ, have further strengthened the industry's competitive landscape.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ซ๐ž๐ง๐๐ฌ ๐ข๐ง ๐“๐ก๐š๐ข๐ฅ๐š๐ง๐:

Thailand's DOOH market benefits from a burgeoning retail sector and strong tourism recovery. Companies like ๐๐ฅ๐š๐ง ๐ ๐Œ๐ž๐๐ข๐š have invested in innovative outdoor advertising formats, integrating AI-driven analytics to optimize audience targeting. The country has also witnessed strategic collaborations, such as ๐Š๐ข๐ง๐ž๐ญ๐ข๐œ ๐–๐จ๐ซ๐ฅ๐๐ฐ๐ข๐๐ž partnering with local advertising networks to expand DOOH penetration.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐œ๐š๐ฅ ๐€๐๐ฏ๐š๐ง๐œ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐‰๐š๐ฉ๐š๐ง:

Japan's DOOH market thrives on technological innovation, with advancements in 3D holographic displays and interactive digital signage. Key players like ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐†๐ซ๐จ๐ฎ๐ฉ ๐ˆ๐ง๐œ. have been leveraging data analytics to offer hyper-targeted campaigns. Recent mergers, including the partnership between ๐‡๐ข๐ญ๐š๐œ๐ก๐ข ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ and local firms, aim to enhance DOOH scalability in urban centers.

๐†๐ž๐ญ ๐š ๐œ๐ฅ๐จ๐ฌ๐ž๐ซ ๐ฅ๐จ๐จ๐ค ๐š๐ญ ๐ญ๐ก๐ž ๐ ๐š๐ฆ๐ž-๐œ๐ก๐š๐ง๐ ๐ข๐ง๐  ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐๐ซ๐ข๐ฏ๐ข๐ง๐  ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ :https://www.maximizemarketresearch.com/request-sample/146851/

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐’๐จ๐ฎ๐ญ๐ก ๐Š๐จ๐ซ๐ž๐š:

South Korea's investment in smart city projects has significantly boosted its DOOH market. Companies such as ๐‚๐ก๐ž๐ข๐ฅ ๐–๐จ๐ซ๐ฅ๐๐ฐ๐ข๐๐ž are implementing AI-driven dynamic content systems in key metropolitan areas. The market has also seen acquisitions like ๐‚๐‰ ๐„๐๐Œ'๐ฌ integration of digital advertising platforms to diversify their offerings.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‚๐จ๐ง๐ฌ๐จ๐ฅ๐ข๐๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž:

Singapore's DOOH market is characterized by a high level of competition and consolidation. Prominent players like ๐‚๐ฅ๐ž๐š๐ซ ๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž have launched premium digital signage networks across transit hubs. Recent mergers, including ๐Ž๐Ž๐‡ ๐Œ๐ž๐๐ข๐š'๐ฌ acquisition of smaller advertising firms, have streamlined operations and strengthened their market presence.

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐„๐ฑ๐ฉ๐š๐ง๐ฌ๐ข๐จ๐ง ๐“๐ซ๐ž๐ง๐๐ฌ ๐ข๐ง ๐”๐ง๐ข๐ญ๐ž๐ ๐’๐ญ๐š๐ญ๐ž๐ฌ:

The US DOOH market leads globally, driven by significant investments in technology and analytics. Companies such as ๐‹๐š๐ฆ๐š๐ซ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  and ๐Ž๐ฎ๐ญ๐Ÿ๐ซ๐จ๐ง๐ญ ๐Œ๐ž๐๐ข๐š have expanded their digital networks to include interactive displays and real-time programmatic capabilities. Key acquisitions, like Clear Channel Outdoor's purchase of regional digital signage firms, have positioned the US market for sustained growth.

๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐๐ž๐ญ๐š๐ข๐ฅ๐ž๐ ๐๐š๐ญ๐š ๐š๐ง๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐›๐ฒ ๐ฏ๐ข๐ž๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ฉ๐ฅ๐ž @https://www.maximizemarketresearch.com/request-sample/146851/

๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Ž๐ฎ๐ญ-๐จ๐Ÿ-๐‡๐จ๐ฆ๐ž (๐ƒ๐Ž๐Ž๐‡) ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ ๐ข๐จ๐ง๐š๐ฅ ๐“๐ซ๐ž๐ง๐๐ฌ ๐š๐ง๐ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ๐ฌ ๐ข๐ง ๐„๐ฎ๐ซ๐จ๐ฉ๐ž:

Europe's DOOH market is diverse, with strong growth in countries like the UK, Germany, and France. Companies such as ๐‰๐‚๐ƒ๐ž๐œ๐š๐ฎ๐ฑ and ๐’๐ญ๐ซรถ๐ž๐ซ ๐’๐„ & ๐‚๐จ. ๐Š๐†๐š๐€ dominate the market, focusing on sustainability and energy-efficient digital displays. Recent mergers, including Ocean Outdoor's acquisition of Dutch advertising networks, have bolstered cross-border campaign capabilities.

๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง:

๐›๐ฒ ๐…๐จ๐ซ๐ฆ๐š๐ญ ๐“๐ฒ๐ฉ๐ž

Billboard
Transit
Street furniture
Others

The global digital out-of-home (DOOH) market is segmented by format type, including street furniture, transit, and billboards. In 2023, the billboard segment led the market in terms of revenue, and this trend is anticipated to continue throughout the forecast period. This is explained by how appealing the billboards are.

๐›๐ฒ ๐€๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง

Outdoor
Indoor

The outdoor segment brought in the most money in 2023. The same segment would also have the fastest CAGR of 11.7 percent during the predicted period. Almost two-thirds of the global digital out-of-home market was made up of outdoor. This is a result of rising economies' growing need for smart infrastructure solutions.

๐›๐ฒ ๐„๐ง๐-๐”๐ฌ๐ž๐ซ

Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others

Automotive, personal care & homes, entertainment, retail, food & beverages, telecom, BFSI, and other end-user segments make up the DOOH market. The BFSI market is anticipated to expand at a rapid rate between 2023 and 2030. With almost one-fifth of the global digital out-of-home market in 2023, the vehicle category held the largest share. However, between 2023 and 2030, the entertainment industry is predicted to expand at the quickest CAGR of 12.5%. The sports and entertainment sectors' increasing need for digital advertising solutions is driving the market.

๐†๐ž๐ญ ๐š ๐๐ž๐ญ๐š๐ข๐ฅ๐ž๐ ๐š๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ:https://www.maximizemarketresearch.com/market-report/digital-out-of-home-dooh-market/146851/

๐Š๐ž๐ฒ ๐๐ฅ๐š๐ฒ๐ž๐ซ๐ฌ:

1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
14.Deepsky Corporation Ltd. (Hong Kong)
15.Aoto Electronics Co., Ltd (China)

๐‚๐ก๐ž๐œ๐ค ๐จ๐ฎ๐ญ ๐จ๐ฎ๐ซ ๐ญ๐ซ๐ž๐ง๐๐ข๐ง๐  ๐ฌ๐ญ๐ฎ๐๐ข๐ž๐ฌ ๐ญ๐จ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ฌ๐ก๐ข๐Ÿ๐ญ๐ฌ :

โ™ฆ Yacht Market https://www.maximizemarketresearch.com/market-report/yacht-market/124963/

โ™ฆ Food Logistics Market https://www.maximizemarketresearch.com/market-report/global-food-logistics-market/94551/

โ™ฆ Global Solar Lights Market https://www.maximizemarketresearch.com/market-report/solar-lights-market/183919/

โ™ฆ District Heating Market https://www.maximizemarketresearch.com/market-report/global-district-heating-market/26373/

โ™ฆ Downhole Tools Market https://www.maximizemarketresearch.com/market-report/global-downhole-tools-market/23682/

โ™ฆ Sodium Bicarbonate Market https://www.maximizemarketresearch.com/market-report/global-sodium-bicarbonate-market/25245/

โ™ฆ Global Robot Software Market https://www.maximizemarketresearch.com/market-report/robot-software-market/140448/

โ™ฆ Premium Bottled Water Market https://www.maximizemarketresearch.com/market-report/premium-bottled-water-market/189209/

โ™ฆ Global Fish Sauce Market https://www.maximizemarketresearch.com/market-report/global-fish-sauce-market/116867/

โ™ฆ Global Musical Instruments Market https://www.maximizemarketresearch.com/market-report/global-musical-instruments-market/27141/

๐‚๐จ๐ง๐ญ๐š๐œ๐ญ ๐”๐ฌ:

MAXIMIZE MARKET RESEARCH PVT. LTD.
3rd Floor, Navale IT park Phase 2,
Pune Banglore Highway, Narhe
Pune, Maharashtra 411041, India.
+91 9607365656
sales@maximizemarketresearch.com

๐€๐›๐จ๐ฎ๐ญ ๐”๐ฌ:

Maximize Market Research is one of the fastest-growing market research and business consulting firms serving clients globally. Our revenue impact and focused growth-driven research initiatives make us a proud partner of majority of the Fortune 500 companies. We have a diversified portfolio and serve a variety of industries such as IT & telecom, chemical, food & beverage, aerospace & defense, healthcare and others.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Digital Out of Home (DOOH) Market Trends and Growth Forecast for 2024-2030 here

News-ID: 3791909 • Views: โ€ฆ

More Releases from MAXIMIZE MARKET RESEARCH PVT. LTD.

Global Magnesium Alloys Market Poised to Grow from US$ 2.21 Billion in 2024 to US$ 5.58 Billion by 2032 at a CAGR of 12.25% - Magnesium Alloys Market Forecast
09-03-2025 | Advertising, Media Consulting, โ€ฆ
MAXIMIZE MARKET RESEARCH PVT. LTD.
Global Magnesium Alloys Market Poised to Grow from US$ 2.21 Billion in 2024 to U โ€ฆ
According to a new report by Maximizer Market Research, the Global Magnesium Alloys Market was valued at USD 2.21 billion in 2024 and is projected to reach USD 5.58 billion by 2032, growing at a CAGR of 12.25%. This growth is underpinned by rising demand from automotive & transportation, electronics, aerospace, defense, and medical industries seeking lightweight, high-performance materials. For full access to the data, request a sample report now :https://www.maximizemarketresearch.com/request-sample/32753/ โ™ฆโ€ฆ
Global Bamboo Furniture Market to Grow from USD 13.75 Billion to USD 23.02 Billion by 2032 at a CAGR of 6.65% - Bamboo Furniture Forecast
09-03-2025 | Advertising, Media Consulting, โ€ฆ
MAXIMIZE MARKET RESEARCH PVT. LTD.
Global Bamboo Furniture Market to Grow from USD 13.75 Billion to USD 23.02 Billi โ€ฆ
According to a new report by Maximize Market Research, the global bamboo furniture market was valued at USD 13.75 billion in 2024 and is projected to reach USD 23.02 billion by 2032, growing at a compound annual growth rate (CAGR) of approximately 6.65%. For full access to the data, request a sample report now :https://www.maximizemarketresearch.com/request-sample/111043/ โ™ฆ Key Highlights โ™ฆ Market size & CAGR: USD 13.75 billion (2024) to USD 23.02 billion (2032) atโ€ฆ
Open-Source Intelligence Market Projected to Reach USD 23,887 Million by 2030
09-03-2025 | Advertising, Media Consulting, โ€ฆ
MAXIMIZE MARKET RESEARCH PVT. LTD.
Open-Source Intelligence Market Projected to Reach USD 23,887 Million by 2030
Open-Source Intelligence Market size was valued at USD 6425.89 Million in 2023 and the total Open-Source Intelligence revenue is expected to grow at a CAGR of 20.63 % from 2024 to 2030, reaching nearly USD 23887.37 Million by 2030. Open-Source Intelligence Market Overview: The Open-Source Intelligence (OSINT) market is a rapidly expanding sector within the broader security and intelligence landscape. It involves the systematic collection, analysis, and interpretation of publicly available informationโ€ฆ
Pension Administration Software Market to Surge from USD 4.89 Bn (2023) to USD 10.89 Bn by 2030 at 12.1% CAGR - Pension Administration Software Forecast to Drive Digital Transformation
09-03-2025 | Advertising, Media Consulting, โ€ฆ
MAXIMIZE MARKET RESEARCH PVT. LTD.
Pension Administration Software Market to Surge from USD 4.89 Bn (2023) to USD 1 โ€ฆ
According to a new report by Maximize Market Research, the global pension administration software market was valued at USD 4.89 billion in 2023 and is projected to grow to USD 10.89 billion by 2030, registering a robust CAGR of 12.1% over the forecast period (2024-2030). This growth is expected worldwide, fueled by increasing digitalization, automation, and demand for predictive analytics in retirement plan management. For full access to the data, requestโ€ฆ

All 5 Releases


More Releases for DOOH

03-05-2025 | IT, New Media & Software
Evolve Business Intelligence
Digital Billboards: Illuminating High-Opportunity in the DOOH Landscape
The Digital Out-of-Home (DOOH) advertising market is experiencing a transformative surge, driven by technological advancements and the increasing demand for dynamic, engaging advertising. Within this evolving landscape, the digital billboard segment stands out as a particularly high-opportunity area, offering unparalleled visibility, flexibility, and impact. Market Dynamics and Growth Drivers Digital billboards have transcended their traditional static counterparts, becoming dynamic, data-driven platforms that capture attention and deliver targeted messages. The ability to updateโ€ฆ
06-21-2024 | Advertising, Media Consulting, โ€ฆ
Getnews
DOOH: The Missed New Mover Connection Brands Need
As summer arrives and 30 million people prepare to move, brands often overlook the untapped potential of Digital Out of Home (DOOH) advertising to reach new movers. Image: https://www.getnews.info/uploads/24d2ab03e25267b56ed932d8bf101a2e.jpg Moving is the most powerful economic trigger in a consumer's life.The new mover market is a critical audience. These individuals exhibit open buying behaviors as they establish new routines in fresh environments. According to the 2022 New Mover Trends Report by V12,โ€ฆ
01-22-2024 | Energy & Environment
MAXIMIZE MARKET RESEARCH PVT. LTD.
Digital Out of Home (DOOH) Market Projections for 2024-2030
In the ever-evolving realm of advertising, the Digital Out of Home (DOOH) market stands as a formidable force, boasting a valuation of US$ 23.24 Bn in 2022 and poised to ascend at an impressive 11.2% CAGR through 2023 to 2029, reaching an anticipated US$ 48.88 Bn. Decoding DOOH: A Modern Advertising Marvel Digital Out of Home, abbreviated as DOOH, represents a contemporary form of advertising that leverages digital media to broadcast audioโ€ฆ
10-12-2023 | IT, New Media & Software
ReportsnReports
OOH, DOOH and Programmatic DooH Market to Witness Huge Growth by Key Players: Bi โ€ฆ
The OOH, DOOH and Programmatic DooH market research report delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. The OOH, DOOH and Programmatic DooH report also incorporates the current and future global market outlook in the emerging and developed markets. Moreover, the report also investigates regions/countries expected to witness the fastest growth rates during the forecast period. The OOH, DOOH and Programmatic DooH researchโ€ฆ
07-29-2022 | IT, New Media & Software
ReportsnReports
Digital OOH (DOOH) Market 2022 | Detailed Report
The Digital OOH (DOOH) market study is an in-depth analysis covering several elements critical to the growth and dynamics of the market. The important facts and data provided in the Digital OOH (DOOH) market study for the estimated forecast period. It also, serve as a useful resource for consumers seeking guidance in making decisions to strengthen their current market position or enter the industry. The global Digital OOH (DOOH) marketโ€ฆ
03-09-2022 | IT, New Media & Software
ReportsnReports
Digital OOH (DOOH) Market 2022 | Detailed Report
ReportsnReports publishes the report titled Digital OOH (DOOH) that presents a 360-degree overview of the market under one roof. The report is developed with the meticulous efforts of an enthusiastic and experienced team of experts, analyts, and researchers that makes the report a valuable asset for stakeholders to make robust decisions. This report also provides an in-depth overview of product type, specification, technology, and production analysis considering vital factors likeโ€ฆ