Adtech Market Estimated to Touch USD 1,450 Billion Value by 2030 with a CAGR of 14% | MarkNtel

A Quick Overview of Adtech Market

• Base Year: 2024

• Historical Years: 2020-2023

• Forecast Years: 2025-2030

• Market Growth Rate: 14% (2025-2030)

The key object of this report on the Adtech Market is to offer worthy data and a geographical perspective for predictions of market growth in the future. The recommendations added in this detailed report are insightful, and actionable offering a deep understanding of the industry. Moreover, it includes a comprehensive importance of aspects that have impacted the industry.

MarkNtel Advisors has recently studied an extensive market intelligence evaluation on the market. Also, the newly released report exhibits an engaging format that comprises compelling graphs, tables, charts, and figures as well. These seamlessly combined visual aids are designed to support the clarity and accuracy of the details presented, offering analysts a deep knowledge of the topic at hand.

According to the latest report, the Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% from 2025 to 2030. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data.

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Market Dynamics:

Driver-

Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth - By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.

For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.

Adtech Market Report Segmentation:

The report by MarkNtel Advisors on Adtech Industry, analyzes, identifies, and highlights the main trends and drivers which are affecting each segment of the market. The market has been further divided into the following categories:

By Offering

• Solution

•• Demand-Side Platforms (DSPs)

•• Supply-Side Platforms (SSPs)

•• Ad Networks

•• Data Management Platforms (DMPs)

•• Others

• Services

•• Professional Services

••• Training & Consulting

••• Advertising Type & Integration

••• Support & Maintenance

•• Managed Services

By Advertising Type

• Programmatic Advertising

• Non-Programmatic Advertising

By Advertisement Channel

• Television Advertising

• Radio Advertising

• Digital Out-of-Home (DOOH) Advertising

• Others (Mobile/Tablet Advertising)

By Advertisement Format

• Image

• Video

• Text

• Others

By Enterprise Size

• Small and Medium Enterprise (SME)

• Large Enterprise

By Platform

• Mobile

• Web

• Others

By End User

• Retail & Consumer Goods

• BFSI

• Hospitality

• Media & Entertainment

• Transport & Logistics

• Healthcare

• IT & Telecom

• Education

- Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market. It holds approx. 27% share of the total market value. Companies that are operating in the retail and consumer goods segment are continuously attracting sales by using Adtech to create awareness regarding their brand. By using advertisements of products and services produced by them, they can reach a large number of potential customer bases. Retail social media advertising enables companies to interact with consumers and advertise new goods.

By Region

• North America

• South America

• Europe

• The Middle East & Africa

• Asia-Pacific

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Some of the Top Adtech Companies in the Market

In the fast-changing Adtech Market, understanding what our competitors are doing is crucial. By carefully analyzing things, we figured out some of the dominating players in the industry. So, the top players of the industry ruling the industry are:

• Adobe

• Alibaba Group Holding Limited

• Amazon.com, Inc.

• Criteo

• Meta Platforms Inc.

• Google Incorporation

• Microsoft Incorporation

• SpotX

• Twitter Incorporation

• Verizon

• Affle International Pte. Ltd.

• Inmobi

• The Trade Desk, Inc.

• CopyAI, Inc.

• Zeta Global Holdings Corp.

• Others

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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

This release was published on openPR.