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The Future of OTT Streaming: Global Market Insights and Projections for 2024-2033
The Future of OTT Streaming
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According to The Business Research Company's, The ott streaming market size has grown rapidly in recent years. It will grow from $171.99 billion in 2023 to $198.07 billion in 2024 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to internet penetration and connectivity, shift in consumer viewing habits, original content creation, mobile device proliferation, subscription and cost models.
The ott streaming market size is expected to see rapid growth in the next few years. It will grow to $349.83 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to global expansion of ott services, integration with smart devices, emergence of hybrid content models, live and event streaming, partnerships and content agreements. Major trends in the forecast period include hybrid models and bundling services, integration of ai and personalization, sports and esports streaming, offline viewing options, ad-supported streaming options.
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Market Drivers and Trends:
With the increasing change in customers' social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. For instance, in 2023, according to data by Demand Sage, a US based Software company, Netflix had 238.39 as of Q2 of 2023 and had an increase of 5.9 million global subscribers from the previous quarter . Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period.
Streaming on 4K televisions is a key trend in the OTT streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched its first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K.
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Major Key Players of the Market:
Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Microsoft Corporation, AT&T Inc., Meta Platforms Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., Paramount Global, Disney DTC LLC, Sling TV LLC, ESPN Inc., Rakuten Inc., Telstra Corporation Limited, WarnerMedia LLC, Hulu LLC, Kakao Corporation, Lions Gate Entertainment Corp., Roku Inc., AMC Networks Inc., LINE Corporation, Peacock TV LLC, fuboTV Inc., ViacomCBS Pvt. Ltd., IndieFlix Group Inc., Philo Inc., Vudu Inc., BBC Studios and ITV plc, CuriosityStream Inc., DC Comics Inc., Crunchyroll LLC, Funimation Global Group LLC, Kanopy Inc., MUBI Inc., Turner Classic Movies Inc., Tubi Inc., Comcast Corporation, Zee Entertainment Enterprises Limited
OTT Streaming Market 2024 Key Insights:
• The ott streaming market size is expected to see rapid growth in the next few years. It will grow to $349.83 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%.
• Revolutionizing Entertainment Consumption The Meteoric Surge Of Ott Streaming Services
• Elevating The Viewing Experience The Proliferation Of 4K Television Streaming In The Ott Market
• Asia-Pacific was the largest region in the OTT market in 2023
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