Flavored and Functional Water Market
According to a new market report published by Persistence Market Research “Global Market Study on Flavored and Functional Water: Asia Pacific to Witness Highest Growth by 2019” the global flavored and functional water market was valued at USD 17.2 billion in 2012 and is expected to grow at a CAGR of 11.5% from 2013 to 2019, to reach an estimated value of USD 36.7 billion in 2019.
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The increasing income levels have also enabled the consumers to spend on premium products thus providing great opportunity for the market players to focus in these markets. Expansion in the industrial and agriculture sectors in China has resulted in polluted water supplies, which in turn has driven the demand for bottled water, including flavored and functional water segment. The urban population is more conscious about staying fit and their appearance. By linking water to health and beauty regimes, flavored and functional water manufacturers are increasingly positioning their products to take advantage of this.
According to the United Nations, global urban population is expected to increase from 3.4 billion in 2009 to 6.3 billion in 2050. The urban population is more willing to try new products that help in their wellbeing thus offering new opportunity for the market players. The flavored and functional water market is bifurcated into two segments: Flavored Water and Functional Water. The global flavored and functional water market grew by 7.3% over 2011 to reach USD 17,200.0 million in 2012. Functional water is expected to be the fastest growing segment, registering strong growth over the forecast period.
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The U.S., Germany, France, Italy and Japan were the top markets for flavored and functional water in 2012. Asia Pacific is emerging as a strong market registering double-digit growth in 2012. Some of the major companies operating in Flavored and Functional water are Hint Water, Nestle Water, Herbal Water, PepsiCo, The Coca-Cola Company and Groupe Danone, New York Spring Water, Kraft Foods, Balance Water Company and Sunny Delight Beverage Company.
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