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Vitamins and Minerals Global Market Insights 2024: Trends, Demand, and Market Dynamics
Vitamin and Minerals Market Segments
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According to The Business Research Company's, The vitamin and minerals market size has grown strongly in recent years. It will grow from $67.64 billion in 2023 to $73.08 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to increasing health awareness, aging population trends, lifestyle and dietary changes, preventive healthcare practices, fitness and sports nutrition trends.
The vitamin and minerals market size is expected to see strong growth in the next few years. It will grow to $99.22 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to plant-based and specialty diets, increased focus on immune health, elderly population health management, women's health and prenatal nutrition, personalized nutrition and wellness trends. Major trends in the forecast period include innovative delivery formats, natural and clean label products, nutricosmetics market growth, age-specific supplements, sports and fitness nutrition.
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Market Drivers and Trends:
The growing use of dietary supplemen*ts in the modern lifestyle is a key factor driving the growth of the vitamins and mineral supplement market. Nutrition plays an important role in maintaining immune system balance, and supplementation with the micronutrients such as vitamins C and D, zinc, and omega fatty acids within recommended upper safety limits is a safe, effective and low-cost strategy to help support optimal immune function in patients fighting COVID-19 and other respiratory tract diseases. In the case of COVID-19 patients, a variety of high-protein and fibrous foods, including cookies, bread, and rolls, have been developed by the Indian Research Institute. For example, to improve children's immunity, dietary supplemen*t company Avida Health has launched a chocolate ball functional food in Singapore. A nutritional focus on the immune system could help minimize the impact of the current COVID-19 pandemic and other infections. Therefore, the implementation of dietary supplemen*ts in the lifestyle is expected to drive the vitamins and mineral supplement market growth.
The consumer preference toward organic supplements is a key trend in the vitamins and mineral supplement market. For instance, in December 2022, according to the United States Department of Agriculture, a US-based government agency, total sales of organic products in the United States reached $11.2 billion in 2021, representing an increase of $1.28 billion from the previous year. Many small and medium enterprises have started to promote plant-based goods and diets in the product space. The coronavirus pandemic is accelerating the trend for organic food supplements.
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Major Key Players of the Market:
Pfizer Limited, BASF Aktiengesellschaft., Bayer AG, Abbott Laboratories, Glaxosmithkline PLC, Suntory Holdings Ltd, Otsuka Holdings Co. Ltd, Daiichi Sankyo Company Limited, AMWAY India Enterprises Pvt. Ltd, Salus Haus, Nestle Health Science, Lonza Group, Eisai Co. Ltd., Glanbia PLC, DuPont Nutrition & Health, CSPC Pharmaceutical Group, The Bountiful Company, JamiesonWellness Inc, Pharmavite LLC., Nature's Bounty Co., Sanofi India Limited, General Nutrition Centers Inc., General Nutrition CentersInc., Puritan's Pride, CCMP Capital, Webber NaturalsPharmaceuticals Ltd., Webber Naturals, DSM Nutritional Products AG, Hainan Yangshengtang, Hainan Yangshengtang, Archer Daniels Midland, Cargill Incorporated, Glanbia Nutritionals, Herbalife Nutrition Ltd., Naturex (Part of Givaudan), NOW Health Group, Probiotics International Ltd, Vitabiotics Ltd.
Vitamin and Minerals Market 2024 Key Insights:
• The vitamin and minerals market size is expected to see strong growth in the next few years. It will grow to $99.22 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%.
• The Role Of Dietary Supplemen*ts In Supporting Immune Health And Driving Growth In The Vitamins And Mineral Supplement Market
• Growing Consumer Shift To Organic Supplements A Notable Trend In The Vitamins And Mineral Supplement Market
• North America was the largest region in the vitamins and minerals supplements market in 2023
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